How to practice corporate culture

Er is an enterprise that many of us envy. His? Activate the hook fish? Become a classic case of Harvard Business School. I will share with you the organized corporate culture. Welcome to read, for reference only!

How to understand and practice corporate culture

We can't narrowly understand corporate culture as organizing singing, tug-of-war, mountain climbing, learning and so on. It should be broadly understood as: corporate culture refers to the sum of spiritual wealth with corporate characteristics, such as business philosophy, code of conduct, corporate image, values and social responsibility, which is formed in long-term production and operation activities and accepted, recognized and observed by all employees. Its core is the value orientation of enterprises. It is a concept that combines business philosophy, corporate image and corporate cohesion. Corporate culture is centripetal force internally, which can pay attention to cultural induction and motivate employees to work hard for enterprise development; The external world is a banner, which can influence the corporate image through its values, quality, humanity and management concept. At the same time, the mental outlook and professionalism of employees are also the embodiment of corporate image. What is more important is to leave a unique and healthy corporate image to the society, gain social affinity and create a good development environment through the marketing means of enterprises. Perhaps it is inappropriate to explain corporate culture in this way. In fact, in real life, we deal with corporate culture all the time. When we come into contact with an enterprise, the most obvious and unusual phenomena and things in this enterprise often attract our attention and interest. For example, when you go to an enterprise, you can immediately feel the atmosphere of the enterprise, how to greet people, how to treat people and things, how to plan the office environment and so on. Some unknown things let you see the corporate culture, which is so deeply embodied in every detail, even those forgotten corners can be described as ubiquitous corporate culture.

The ultimate goal of corporate culture is to meet and cater to the needs of consumers in the market, which includes not only careful selection of quality, quantity and price, but also preference for hobbies and cultural heritage. Corporate culture is inseparable from the marketing promotion of operators from the day it is confirmed by people. The two are a pair of * * glory of mutual promotion and * * survival. There is a good saying: one year's enterprise depends on opportunity, ten years' enterprise depends on management, and a hundred years' enterprise depends on culture. Thus, corporate culture is the soul of enterprise competition, survival and development. It is not only the potential productivity of an enterprise; It is also the driving force for the survival and development of enterprises; It is also the source for enterprises to gain a foothold in the market.

After seven years' development, Kuangguang Supermarket Group Company has continuously expanded its business field, and its operating system has become increasingly mature. The infrastructure is improving day by day; Really become the first window of Chengde Shangchao Enterprise. From 20 10, 1 1 the start of standardized management of the group company, especially the implementation of refinement and digitalization this year, it indicates that the enterprise has formed a corporate culture with * * * knowledge in continuous progress and struggle.

How to practice corporate culture in practical work?

The first is to establish a corporate image. Corporate image includes spiritual image, environmental image and employee image. First of all: strengthen the spiritual image. When new employees join the company, we will first introduce the company's current scale and development prospects, so as to enhance their trust in Yuanda and their sense of pride and honor in joining the Yuanda family. Secondly, establish an image of environmental protection. Work with the operation department to improve the office environment and shopping environment, make great efforts to clean up the office environment and optimize the shopping environment. Third, standardize the image of employees. Employees are required to pay attention to etiquette, manners, mental outlook and service standards, and provide quality services to customers anytime and anywhere.

The second is to attach importance to employee training. In order to improve the comprehensive quality of employees, we have intensified the training of employees and established a learning system focusing on pre-job training, on-the-job training, morning meetings and self-study for employees. The study covers enterprise beliefs, core concepts, rules and regulations, commodity knowledge, fire protection knowledge, loss prevention and theft prevention, service etiquette, etc. Focus on improving business skills and service skills, and focus on helping employees solve problems? How come? 、? What is better to do? problem

The third is to establish a people-oriented concept. Enterprise management is divided into two aspects: rigidity and flexibility. ? Gangs? Tangible aspects are embodied in the company's beliefs, core concepts, rules and regulations. And then what? Soft? The intangible aspect is embodied in humanized management. In the process of management, pay attention to the benign interaction with employees, empathy, reverse thinking, understand their voices and solve problems for them in time. For example, in order to enliven the cultural life of employees, organize some group activities to entertain and educate. Hold employee birthday parties every month to further enhance employees' sense of belonging and the cohesion and centripetal force of the company.

The fourth is to respect employees. Managers should pay attention to correct their position, respect the personality of employees and get along with employees on an equal footing. Don't be stingy with your smile when you meet colleagues. I think smiling is a respect for employees, as well as for myself and life. Smile not only shows the open-minded feelings of managers in their work, but also reflects the harmony and harmony of interpersonal relationships within the enterprise. It makes work and work closer; Let people trust and tolerate each other more. Smile is a kind of accomplishment and the best language to bring people closer. A natural smile is sometimes worth a thousand words, which makes employees feel true and warm around them. First of all, a smile should come from sincerity. Only sincerity can make people trust. Therefore, managers must match words with deeds in their work. When talking with employees at work, no matter what problems you encounter, you should calmly deal with them with a attitude of treating things rather than people, keep the language and expression consistent, and try to replace rigid expressions with smiles. When praising employees' work achievements, adding a smile at the same time of verbal praise is enough to reflect the sincerity of managers' attitude. Second, handle contradictions in work with a caring and helpful attitude. When guiding the work, don't put on a condescending posture and don't speak in an imperative tone. You mistakenly think that the heavier your face and the louder your voice are, the higher your prestige will be. This will only be counterproductive, making employees accept your opinions in resistance and passively accept the tasks you have entrusted, and at the same time suppressing the improvement of their thinking and working methods. So point out the problems in the work and suggestions for improvement with an approachable attitude, like this? Why? Talking can win the hearts of subordinates more. Third, when employees make mistakes in their work, don't criticize them severely in public. This will only make things worse, even hurt employees' self-esteem, lead to employees' bad mood or rebellious psychology or behavior, and make employees lose their will to make progress forever. What we need is employees' own understanding and reflection on their own mistakes, not a total denial of employees. Therefore, criticism should also focus on methods. Fourth, managers should always be smiling. Persevering smile will infect every employee, make the originally tense working atmosphere relaxed and lively, make employees feel happy, naturally accept various instructions happily, and work efficiency will be improved accordingly. In fact, there is no incentive, such as? Smile? It is so simple and effective to make employees work happily. Finally, let the smile spread throughout the enterprise. The smile between a few people can only reflect the relationship between a few people. Only when all employees can communicate with each other and naturally bring smiles to customers can they be regarded as spreading smiles throughout the enterprise. In this way, it can not only enhance the external image of the enterprise, but also create more economic benefits for the enterprise.

The fifth is to communicate from top to bottom and maintain good contact. First, ask for instructions and report in time. For example, if a person is promoted, he should report to the headquarters first, and then go through the relevant procedures after being affirmed to reduce the passivity of his work; When implementing the rules and regulations of the group company, ask the headquarters for instructions on uncertain terms in time, and then implement them after getting a clear answer, so as to reduce the randomness of the work. In addition, timely feedback information to the headquarters, so that the context is clear. The second is vertical communication with the store manager. Report to the manager in time, gain the support and understanding of the manager, keep the work in place, and be a good assistant to the manager. Third, get along well with the department manager horizontally, and support and understand each other in their work. Fourth, pay attention to communication with basic employees. Effective communication can enable managers and subordinates to establish good interpersonal relationships and organizational atmosphere. The group company hired us to play the role of backbone, bridge and communication, not to create or expand contradictions, set up opposites, create troubles for enterprises and add obstacles to bosses.

Whether it is a small enterprise or a large enterprise, it has its own corporate culture, such as what is usually said? Large enterprises should be human beings and small enterprises should do things? I have a deep understanding of this in our company! In fact, it contains the characteristics of corporate culture. The following is my understanding of corporate culture:

The concept of corporate culture first appeared in the developed market economy society. It is the product of mature market and the rational summary of human market behavior. It is also a valuable concept acquired by foreign entrepreneurs in management, production and sales.

Some scholars in Japan once thought that culture is the decisive factor of industry, and people should set production targets and develop commerce and economy according to the cultural needs of consumer groups. And American entrepreneurs put forward more incisive conclusions on the basis of these understandings. They think? People-oriented? Is the key to enterprise development. Therefore, human resources departments and other departments are becoming more and more important in enterprises, and? People-oriented? Our management methods must not be as old as before, and we must create a corporate cultural atmosphere to unite employees and explore everyone's potential.

Therefore, there are often some works about industry or enterprise management: the key of an enterprise is culture, not economic policy? Or? To be a successful enterprise, you must have a strong corporate culture, which is the key to the success of the enterprise? .. it can be seen that the importance of corporate culture to enterprises is affirmative? It is obvious that.

So what exactly is corporate culture and what is its content?

According to the general understanding, high-quality products combined with good marketing skills can often establish a good image for enterprises. On the contrary, inferior products and offensive promotion methods will often greatly reduce the image of enterprises in people's minds.

How to promote corporate culture

Corporate culture is gradually formed in the practice of production and operation, which is recognized and observed by all employees. It is the sum of mission, vision, purpose, spirit, values and business ideas with organizational characteristics, and it is the embodiment of these ideas in the practice of production and operation, management system, employee behavior and corporate external image. Establishing a good corporate culture is a strong cornerstone for enterprises to move towards the future and a fundamental guarantee for enterprises to remain invincible in future market competition. Therefore, the Forestry Bureau and the Forestry Bureau Party Committee attach great importance to the construction of corporate culture and put it on the work agenda. As an important part of enterprise management, strengthening the construction of enterprise culture should start from the following aspects:

First of all, the key to corporate culture construction is to pay close attention to management and leadership.

Corporate culture construction is a long-term and comprehensive work, which is related to the survival and development of enterprises. Corporate culture can establish core values, beliefs, behaviors and cognition, which is the basic function of establishing and implementing a successful corporate culture. These factors are the basic elements of enterprise strategic planning, which are very important for establishing new development planning, strategic thinking and new changes of enterprises. As leading cadres, they should not only be advocates and designers of corporate culture, but also be model organizers and practitioners of corporate culture construction. Leading cadres are in the core position of enterprises, and their own quality and mental state have a vital influence on the formation of enterprise spirit and values. Therefore, leading cadres at all levels should naturally become active advocates and model practitioners of corporate culture construction, and firmly unite employees with excellent corporate culture through their own leading and exemplary role.

Corporate culture is a kind of group consciousness, and its formation is the unity of spontaneity and consciousness. Only when employees accept the overall values of the enterprise and externalize them into personal behaviors on the basis of personal values can corporate culture form and play the role of internalization control. Whether the corporate culture can play this function depends not only on whether the corporate culture itself is superior, but also on the extent to which this corporate culture is recognized by employees. In this process, the active advocacy and practice of leading cadres is an important driving force. Only when business leaders are right? Corporate culture? Under the guidance of behavior, this behavior should be implemented in the daily management activities and management systems of enterprises, so that it can gradually penetrate into the thoughts and behaviors of employees, so that employees can have a sound mind, thus establishing a corporate culture that can bring vitality to enterprises. To this end, leading cadres at all levels, especially the top leaders of the party and government, should fully understand their position and role, use their power to lead and manage enterprise organizations, and attach importance to and actively promote the construction of enterprise culture.

Second, cohesion, people-oriented is the core of corporate culture construction.

Culture is a kind of resource, a kind of artificially created resource, and a kind of resource that can be transformed into great power. Man is the most active factor among the factors of productivity and plays a decisive role in the development of enterprises. In the construction of enterprise culture, we must adhere to the people-oriented principle, guide employees to establish a correct outlook on life, world outlook and values, and form a good environment for respecting and treating talents and giving full play to their intelligence.

Insist? People-oriented? Building corporate culture, specifically, is to build corporate team spirit by firmly establishing the same values; Fully embody personality and ability, and stimulate the innovative spirit of talents; By constantly improving the personnel employment system and establishing an effective incentive mechanism, the subjective initiative of employees can be stimulated to the maximum extent; Improve the comprehensive quality of employees by strengthening their ideological and moral construction and job skills training; By creating a family-friendly enterprise atmosphere of trust, care and understanding, it provides a platform for talents to realize their self-worth; By giving full play to the cohesion of the enterprise and exchanging the care of the leaders for the loyalty and sincerity of the employees, we will continuously improve the overall quality of the enterprise, enhance the centripetal force and competitiveness of the enterprise, create a good working environment conducive to the employees' ability, and realize the common development of the employees and the enterprise.

Three, typical guidance, give full play to the exemplary role of advanced models.

A good corporate culture can help enterprises reduce wrangling, work more harmoniously, greatly reduce the necessary labor time of products and greatly improve people's mental outlook. Everyone pursues and struggles with a positive attitude, so that everyone can work in a very harmonious atmosphere. Setting up advanced models is an important content and method to build and publicize corporate culture. Advanced model is the backbone of an enterprise, an example for employees to learn, and a concentrated embodiment and representative of enterprise spirit. They are the personification and concretization of enterprise values, and their exemplary behaviors and values reflected through exemplary behaviors often have a far-reaching impact on the formation of enterprise core concepts and behavioral norms. Employees can see the direction from them, be inspired by the image and motivate themselves to work hard. Therefore, setting an example, publicizing an example, giving full play to the leading role of advanced models, and inspiring and educating people with the power of examples are not only important measures to build corporate culture, but also effective ways to publicize corporate culture.

Fourth, create advantages and create a unique construction model.

Excellent corporate culture is the unity of individuality and individuality. In the construction of corporate culture, we should not only actively introduce foreign advanced ideas and successful experiences of other industries in China, but also design and shape our own corporate culture construction mode in combination with the actual situation to highlight the personality of enterprises. Specific to our bureau, we should conscientiously sum up the successful experience of the development and entrepreneurship of industry enterprises, actively learn from the successful practices of entrepreneurial enterprises in corporate culture construction, combine the situation faced by enterprises and the tasks of reform and development, sum up and refine the business ideas, values, ethics and codes of conduct that conform to the characteristics of forestry and have corporate characteristics, and transform them into the conscious awareness and actions of employees through extensive and in-depth education and publicity, so as to continuously enrich and innovate in practice. Only in this way can the corporate culture be generally recognized by employees and have long-term vitality. We should not only pay attention to the construction of cultural carriers, but also pay attention to the development of various cultural activities. Through holding various cultural activities and competitions every year, cultural activities are integrated into management, making corporate culture a banner that infects and unites people.

Five, the establishment of training mechanism, do a good job in corporate culture training of the backbone team.

To build corporate culture, we need a backbone team that plays a leading role, and through them, we can drive all employees to invest in corporate culture construction. Leading cadres and grass-roots management cadres should be the leaders of corporate culture. Through study and training, they can actively learn the relevant knowledge of corporate culture construction, understand the role and significance of corporate culture construction, understand the basic connotation and methods of corporate culture construction, and understand the overall ideas and ideas of corporate culture construction, so that they can fully realize that to do a good job in corporate culture construction, they must find and ignite the excitement of employees' work from the ideological and cultural fields, stimulate their subjective initiative, and form their belief, moral and psychological strength, including employees. We can get the lowest possibility of cost expansion and control tangible assets by intangible assets. So as to realize the leap from capital accumulation to capital accumulation, which not only makes the enterprise invincible in the competition, but also makes the enterprise bigger and stronger quickly.

Under the new situation of building an ecological civilization and harmonious forest region, our bureau is facing new opportunities and challenges. To realize the sustainable and harmonious development of our bureau, we must establish? Managing enterprises with culture? 、? Promoting enterprises with culture? It is necessary to integrate and innovate the original culture, create and cultivate the advanced corporate culture of Yingchun Forestry Bureau, actively promote the strategy of strengthening the bureau with culture, and strive to promote the construction of ecological civilization and harmonious forest areas in our bureau with advanced corporate culture.

The above is how to practice corporate culture, I hope you like it!

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