What do you mean the company landed?

Question 1: What is the significance of enterprise landing? The landing of corporate culture refers to the integration of directional cultural concepts such as corporate vision, corporate mission or corporate purpose and entrepreneurship into the strategic planning and goal realization of enterprise development; Integrate the general cultural concepts related to business management into all business management activities and processes of the enterprise; Integrate the cultural concept of individuality into the work and tasks of all employees; Guide and promote the healthy and benign development of enterprises, so that the development achievements of enterprises can bear their own cultural brands with individual characteristics.

Therefore, the landing of enterprises is also the phased realization of enterprise strategy, positioning and goals.

Question 2: What do you mean by landing enterprises? Correctly expressing the concept-the premise of landing.

The correctness of the concept has two meanings: first, the concept is correct and can answer questions properly; Second, whether the content is correct, including what should be included. Only the right idea can land, and the wrong idea can neither land nor land.

The core content of corporate culture concept is mission, vision and values, which respectively answer three questions: why the enterprise exists, where to go and how to get there. The answers given by enterprises must be able to properly answer these three questions. Judging from the current situation, enterprises have three typical conceptual misunderstandings.

Myth 1, take vision as mission. Mission is the purpose and value of enterprise existence, vision is the ultimate goal of enterprise, and it is the state after the mission is achieved. For example, "building a world-famous brand and achieving international outstanding enterprises" is a vision rather than a mission. "Becoming ……" is a typical vision expression, which cannot explain the value of the enterprise. How to define the value of an enterprise? Drucker pointed out that the purpose of an enterprise (similar to a mission) is to "create customers" and "customers decide what an enterprise is, what it should produce and whether it will prosper". Therefore, the mission must answer what value it can bring to customers, and the value brought to customers by different enterprises should be different; Secondly, it can also explain the value to employees, society and shareholders, but the value of enterprises in these aspects is generally similar and can be omitted.

Myth 2: Confuse values and values. For example, the values of some enterprises are "pursuing the great development of enterprises, maximizing the long-term interests of the country and employees, making contributions to society and seeking welfare for employees", which actually refers to what value the enterprise wants to create, that is, the mission of the enterprise, rather than values. Values are the "most important and worthwhile" thing for a person or an organization, and the highest value criterion, which is not the value itself; In a sense, values that conform to values are priceless, such as honesty and respect. We can explain what they bring, but it is difficult to measure their value. For more information about landing enterprises, you can find professional consultants on the platform of Billion Bees.

Misunderstanding 3, replace values with enterprise spirit. This is a special problem in China's corporate culture concept. The biggest difference between enterprise spirit and values is that it is "advocated" rather than "necessary", which makes it impossible to be the standard for judging right and wrong and prioritizing in enterprise decision-making. An enterprise can do without clear enterprise spirit, but it can't do without clear values, which are the core of corporate culture.

Correcting the content must first be "true", that is, the cultural concept must conform to the actual situation of the enterprise. The concept of corporate culture should come from the main successful experience of enterprise survival and development, conform to the historical and industrial characteristics of the enterprise, and conform to the concept of most members of the enterprise, especially the founders. They mainly answer what the enterprise is "actual" rather than what it should be. In Shain's cultural hierarchy model, the three levels from the shallow to the deep are artifacts, beliefs and values, and assumptions, among which the basic assumptions refer to the beliefs, perceptions, thoughts and feelings that members of the organization take for granted but don't realize, which is the real state; The declared beliefs and values are corporate culture concepts, and the essence of basic assumptions should be revealed as much as possible.

Another aspect of the correct content is "people", that is, answering how enterprises treat people. Shane divides the cultural dimension into external adaptation, internal integration, truth and truth, the essence of time and space, human nature, human activities and interpersonal relationships from the perspective of cultural hypothesis. As far as values are concerned, it can be divided into two aspects: organization-centered and people-centered. A typical problem of China's corporate values is that he overemphasizes organization and ignores people. Specifically, values only involve organizational characteristics (such as efficiency and quality), the relationship between the organization and the environment (such as customers and social responsibilities) and the requirements of the organization for people (such as dedication and enterprising), but they often don't mention how to treat people and how to treat interpersonal relationships, such as respect, trust and equality. The result of ignoring people is that it is difficult to get the recognition of employees, and it also loses the premise and foundation of landing.

Question 3: What does the landing operation mean? It means that one operator of a company reaches an agreement with another operator to implement this business, which is called operation landing.

Question 4: The landing teacher is responsible for the pre-class research of the company's training courses, completing the questionnaire, issuing a diagnosis report, and reminding customers in writing of the learning growth points of the courses. 3. Help customers to form an enterprise landing implementation team and guide the implementation of their academic landing plan; 4. Have a good system training ability and be able to independently complete the customer's course landing work;

Question 5: What does the landing conference promoted by Netrich mean? For many entrepreneurs and business leaders, this is an enterprise-related network marketing case. There are many experts to guide them, and the effect is correct, so we can learn from the East and the West.

Question 6: What exactly is landing consulting management? Landing consultation is a new management consulting mode. Its main feature is to combine consulting with software, and guide the implementation and deepening of application with the wisdom of Chinese studies, so as to achieve the effect of management landing. Landing consultation and landing training are the two core service modes that the landing pavilion focuses on. Background analysis: Conventional consultation is difficult, which is the knowledge of many enterprises, and there are two stages to understand this knowledge. In the first stage, the result of routine consultation is a pile of information, a set of management mode, or a book of an enterprise. After the consultant leaves, it is still difficult for the enterprise to implement it. In this case, the mode of "consulting+software" appears and enters the second stage. In management, consulting without software is "rootless" and easy to become a mere formality; Software without consulting is "soulless", and it is easy to lose its direction and become a decoration. As a result, many enterprises choose the complementary implementation mode of "consulting+software". But in reality, software and consulting are often difficult to realize, so that consulting can't land. In a large number of actual combat, Landing Hall enriches the mode of "consulting+software" and refines a formula to express the key points of management: (consulting+software) × wisdom of Chinese studies = management "landing". We should not only combine consulting with software organically, but also use the wisdom of Chinese studies to guide enterprises to promote and deepen their applications, and gradually form landing consulting. The core difference between grass-roots consultation and traditional consultation lies in the management level. Management is divided into two dimensions. Horizontal emphasis on the design of management mode is often based on science, system and rationality. Vertical emphasis on the implementation of management often leads to emotional problems. Conventional consulting focuses on horizontal management design, while landing consulting focuses on vertical management implementation, which is the core difference between landing consulting and conventional consulting. It is precisely because of this difference that the strategy and content of layer-by-layer consultation are different from those of conventional consultation. Conventional consultation can learn from various advanced management modes, while floor-standing consultation pays more attention to the management practice and human nature problems in management. Consultation content 1. Construction of enterprise communication landing and cooperation system

This kind of consulting service mainly solves the problems of authorization and information transmission between superiors and subordinates, communication and cooperation within the team, cooperation and enjoyment between departments, so as to break through the departmental wall, eliminate selfish departmentalism and achieve the effect of effective authorization and smooth cooperation. The key to the construction of communication and cooperation system is not communication skills and principles, but a thorough understanding of effective communication-speaking with original information. Original information: information without the speaker's subjective consciousness tendency; Conversion information: the information transmitted by the speaker after brain processing the original information is the information with the speaker's own consciousness tendency. In communication, the original information is more effective than the converted information. There is a simple reason. People have a psychology that they prefer to listen to arguments rather than being forced to listen. "Don't tell me what to think, tell me what's going on, and I'll judge for myself." Moreover, people prefer to believe their own conclusions rather than those given by others. The original information is used for communication between superiors and subordinates, departments and team members, so the communication between enterprises naturally falls behind and the cooperation system can be successfully established. In this consulting project, the "executive engine-communication landing" of landing training will play an important role, which will enable enterprises to form the thinking habit of communicating with original information; At the same time, further use of software to build an overall communication and cooperation platform will play an irreplaceable supporting role in the spontaneous original information communication of the whole enterprise. 2. The enterprise system has been implemented, but the implementation system construction system has not been implemented. The implementation system is just a decoration, and the execution ability can't get up. This kind of consulting service focuses on the effectiveness of the implementation of the management system of enterprises and institutions, so that the system can truly land, thus firmly supporting the construction of the implementation system at the organizational level and improving the overall implementation efficiency. The core of enterprise system landing and implementation of system construction projects are two principles ―― water control principle and ant colony principle. Principle of water control: the implementation of the system can not simply be intercepted, but persuaded to guide employees to abide by the system spontaneously, just like Dayu's water control. Employees are not allowed to throw cigarette butts, no matter how many warning signs and fines are posted by enterprise managers, it is difficult to completely eliminate them; And the problem is solved with a few exquisite ashtrays. Ant nest principle: the resistance of system implementation comes from human nature. If the strategy is wrong, it will easily lead to widespread human resistance and form a thick wall of impossibility >>

Question 7: What is floor-to-floor distribution? "Landing delivery" is a home delivery service that provides customers with transshipment and distribution of goods in the same city or province (for example, trunk logistics is charged according to the weight of packages), and it extends to provide many e-commerce value-added services such as unpacking inspection, (including POS payment), night delivery, door-to-door return, exchange, half-receipt and half-return, and try-on experience.

The reason why it appears.

To understand this problem, let's briefly recall the basic elements of logistics and express delivery.

Logistics generally consists of three elements: warehousing, trunk and branch transportation and distribution. One-stop service and project management are the highlights of the competition.

Express delivery consists of three elements: outlets, distribution batches and quick delivery. It is characterized by high speed and standardized operation.

The rise of e-commerce needs warehousing, trunk and branch transportation and the last mile distribution. However, e-commerce enterprises, whether C2C or B2C, will find it very important to control the quality, procurement, sales, storage and return of goods when selling virtual goods. If warehousing is outsourced, it means that the sales of virtual goods and real goods are separated, and the sales performance will be greatly affected. E-commerce companies have built their own warehouses because of the requirements for the sale of physical goods. With warehousing, there will naturally be the distribution of goods. Goods stored in the warehouse for ten days are warehousing, and storage for three days is distribution. The warehouse of an e-commerce company basically has two functions: warehousing and distribution. Because the storage of e-commerce enterprises has the function of collecting goods, the last mile of distribution can be completed by purchasing social trunk transportation resources, transporting them to the destination at low cost and looking for a distribution company at the destination.

Because the needs of many e-commerce companies are the same, it quickly promoted the formation of "landing distribution" business and market. With the birth of e-commerce, the new species of "landing matching" has gradually prospered.

trait

"Landing delivery" consists of three elements: landing delivery, transshipment in the same city and county, and housing service. Mainly around the core services such as unpacking inspection, half-receiving and half-returning, night delivery, try-on, one get two free, payment collection, return and exchange.

"Landing delivery" can be regarded as an independent new model and new species different from express delivery and logistics because of its distinctive characteristics and competitive highlights.

It is not difficult to see that the initiator behind the formation of this business is e-commerce. According to their own cost and service demand, e-commerce dismembers the basic elements of logistics and express delivery, selects the parts that they can and can't do, and then makes the parts that they can do to the extreme and gives the parts that they can't do to the market, such as trunk transportation and last mile distribution.

E-commerce enterprises did not succumb to the traditional logistics and express delivery mode, but changed the traditional logistics and express delivery mode according to their own demand trajectory and business requirements, and dismembered-selected-combined to form new species.

No one can resist the objective law of survival of the fittest and survival of the fittest. "Landing matching" not only meets the needs of e-commerce for cost, service and customer experience, but also makes logistics and express delivery transform unconsciously. Because most traditional logistics express companies are difficult to adapt to the transformation of e-commerce companies, e-commerce companies have to roll up their sleeves and start their own logistics.

Service flow/procedure

Step 1: The merchant packages the outbound orders of the day one by one according to the scheduled delivery area.

Step 2: Trunk freight transportation (air, rail and land). E-commerce can choose: third-party transportation or entrust Chen Xing transportation.

Step 3: Pick-up, inspection, information import, sorting and abnormal feedback of trunk goods.

Step 4: Transfer the goods to the suburban or regional sales office through the provincial/regional shuttle bus.

Step 5: Pick up the goods at the door-to-door delivery station, arrange the time and deliver the goods at the door.

Step 6: box inspection+value-added services (night delivery, exchange, half receipt and half return, try-on experience, other services, etc.). )

Question 8: How to "land" the strategic goal of the enterprise First of all, the top management of the enterprise should attach importance to the implementation of the strategy. The consciousness and actions of senior leaders of enterprises often determine the future and destiny of an enterprise. The top management of enterprises should fully realize the importance of strategy implementation and pay enough attention to it. The management of strategy implementation is as important as the formulation of strategy. Without a strategy, it is equivalent to realizing the strategy. While formulating strategic objectives, it is necessary to formulate corresponding implementation plans and monitoring mechanisms. Enterprises should establish corresponding reflection mechanism according to the changes of industry, external environment and market.

Secondly, it is necessary to let employees know, understand and accept the strategy of the enterprise in a unified way. Employees are the executors of enterprise strategy. Only by making employees clear about the strategic objectives of the enterprise can they be targeted and implemented in their daily work. The middle and senior leaders of an enterprise should look at the problem from the strategy of the enterprise, not from the interests of their own departments or individuals. Only in this way can ordinary employees deeply understand the enterprise strategy and make employees feel that the enterprise strategy is not an armchair strategist, but the pursuit of the whole enterprise from top to bottom. Just like tug-of-war, only when everyone works in the same direction can we work hard in one place and work hard correctly to achieve our goals.

This requires training for middle and senior leaders of enterprises, so that they can realize that the implementation of enterprise strategy can not be separated from their usual actions. They will train their subordinates accordingly, or train and educate their subordinates anytime and anywhere at work.

Third, the decomposition of strategic objectives. The strategic goal of an enterprise is macro, starting from the whole enterprise. If every employee accepts and implements it, everyone will feel out of reach, unable to start, unclear and not closely related to themselves. We should decompose the strategic objectives layer by layer: first, decompose the strategic objectives of the whole enterprise into every year, determine the annual objectives, then decompose the annual objectives into each department, that is, the annual objectives of each department, and finally decompose them into months, weeks and positions. Only when the strategic objectives are specifically decomposed into each post can employees define their tasks. In this way, there will be no failure to achieve the goal, and everyone will pass the buck to each other. Thirdly, the implementation of enterprise strategy should also have corresponding human resource allocation.

. To achieve goal decomposition, it is necessary to clarify the division of responsibilities. Only when the division of labor is clear, the tasks will be clear, the responsibilities will be clear, and what qualities and employees should be equipped for each position will be clear. Enterprises should be equipped with corresponding talents to complete the strategy, which requires enterprises to formulate corresponding human resources planning or talent planning from a strategic perspective, so as to reserve and provide corresponding qualified talents for enterprises to achieve various strategic goals. For example, through internal promotion training and external recruitment, the demand for talents for enterprises to achieve strategic goals can be solved.

Finally, realize the organic combination of personal interests and enterprise strategy, and establish the corresponding incentive mechanism. Link the performance appraisal system of each position with the corresponding enterprise strategy after decomposition, and establish corresponding performance appraisal indicators. The salary system should be based on the overall strategy and core values of the enterprise, rather than simply copying the salary systems of other companies. The purpose of salary distribution is not simply to divide the cake, but to make the cake bigger in the future. When designing the salary system, enterprises must embody their individual characteristics. Realize the organic combination of employees' interests and enterprise strategy in a real sense, so that employees can realize their own strategic goals while maximizing their own value. Enterprises should do a good job in the career planning of employees, so that employees can clearly see the corresponding results and rewards for their services. For example, the establishment of an appropriate equity allocation scheme or options within an enterprise can effectively motivate employees, truly realize remuneration according to work, and realize the relative fairness of internal distribution.

Question 9: How does the corporate culture land? Let me explain it to you with a case first.

Channel construction: the key to cultural landing

As we all know, corporate culture construction is not used to float in the air, but to finally land. But how to land, people first think of solidification in system, process and behavior, and finally realize transformation through internalization solidification. This is a long-term process, and it is also essential in the process of cultural landing. This process is more about the constraint and management of the enterprise as its organization to the internal members of the organization, and it is to realize the landing of the "soft" culture through the "hard" system and code of conduct. Among them, whether managers have cultural beliefs, whether the tools used are scientific and reasonable, and whether the cultural concepts such as corporate core values can be accurately decomposed into systems and codes of conduct are related to whether the corporate core values can be stably and accurately practiced.

Among them, the professionalism and technicality of corporate culture construction are particularly obvious, because it is a process of organic combination of corporate culture and management. However, in the daily management of enterprises, enterprises can build communication channels for corporate culture construction with the help of daily management mechanisms, carriers and platforms, and find a key to cultural landing.

The importance of the communication channel of cultural landing lies in the fact that corporate culture is firstly the culture of entrepreneurs or groups of entrepreneurs. Only when entrepreneurs or entrepreneurial groups make full use of their decision-making advantages and fully consider the internal and external environment of enterprises can they effectively extract cultural concepts such as enterprise core values, and then how to publicize entrepreneurial culture or entrepreneurial group culture, including repeated examination and feedback in the process of publicity, will become a culture recognized and recognized by employees. Therefore, from a certain point of view, the landing of corporate culture is a process in which the cultural views of decision makers such as entrepreneurs or entrepreneurial groups are transmitted to employees, and it is also a process in which employees correct and feedback the cultural ideas put forward by decision makers such as entrepreneurs or entrepreneurial groups. In this interactive process, the landing of culture is actually from "person" to "person", and the system and behavior norms are only carriers and ways. It is the subject of "people" that makes culture inseparable, which highlights the importance and necessity of corporate cultural channels, because the transmission of information and value identity between "people" needs a communication channel to achieve and strengthen.

However, in the channel construction of corporate culture, in order to maximize utility, it is necessary to ensure that information and value are transmitted in relatively closed channels to avoid dispersion and alienation of information and value transmission. The information and value transmission of enterprise culture construction includes top-down and bottom-up, and the core of both lies in the communication between the decision-making layer and the executive layer of the enterprise. Among them, it includes five aspects. For the sake of understanding, we regard these five aspects as five faces of an equilateral cylinder. The seamless connection between the two ensures the relatively closed communication channels of cultural construction and the accuracy of information and value identification communication.

Organizationally, both the Labor Law, the Trade Union Law and the Labor Contract Law, which came into effect on June 5438+ 10/day, 2008, regard the workers' congress as a legal form for employees to participate in enterprise management and realize enterprise democratic management, especially the Labor Contract Law, which highlights the importance and necessity of this form. As far as the tobacco industry is concerned, it is a state-owned enterprise in terms of ownership, and organizations such as trade unions and women in the Communist Youth League all play an important role in the daily collective activities of employees. With the help of this traditional organizational carrier, it also provides a good organizational platform for employees to express their opinions in the channel construction of corporate culture. But the core question is whether the above-mentioned organizations can encourage employees to actively participate in the daily management and supervision of enterprises, or whether they are just organizations for group activities. At the same time, can enterprises effectively manage the above internal organizations to ensure that women in trade unions and the Communist Youth League can perform their duties according to law?

As far as the tobacco industry is concerned, the ownership of state-owned enterprises makes the atmosphere of enterprises mainly collectivism. Although the cultural atmosphere within the enterprise has been impacted and influenced to some extent under the social and cultural background of increasing emphasis on individual consciousness, as a subculture of social culture, the cultural atmosphere within the enterprise still has certain independence. This independence is well reflected in the fact that the collectivism in the tobacco industry is still quite strong, and the mentality of "being the master" of employees still exists in large numbers. However, in the social and cultural background where individual consciousness is becoming more and more prominent, the will and desire of some employees to express their opinions are suppressed, so as to give full play to the role of young women in trade unions and give employees a platform to fully express their opinions and participate in management ... >>

Question 10: What are the top three Internet companies in China: BTA?