What is the new retail concept? What are the components of Ali's new retail?

New retail refers to enterprises upgrading the production, circulation and sales processes of goods with the help of the development of the Internet and using big data and artificial intelligence, forming a new retail model of providing services online and experiencing offline. Therefore, the new retail is a combination of online and offline, people, goods, warehouses and distribution. Shorten the distance with consumers through new retail methods.

Ali's new retail structure has several channels, the first is online retailing headed by Tmall, the second is offline department store headed by Yintai, the third is electrical retail format headed by Suning, the fourth is fast-moving food field headed by Box Horse and RT Mart, the fifth is rural Taobao, the sixth is Ali Retail Link, the seventh is home improvement, and the eighth is offline catering field dominated by word of mouth and hunger.

Extended data:

The core essence of new retail is to promote the integration process of online and offline. The key is to make the online Internet power and offline physical store terminals form a real synergy, thus completing the optimization and upgrading of e-commerce platforms and physical retail stores in the commercial dimension.

At the same time, it will promote the comprehensive transformation from the price consumption era to the value consumption era. In addition, some scholars have suggested that the new retail is to "digital retail". The new retail is summarized as "online+offline+logistics", and its core is the full opening of consumer-centered membership, payment, inventory, service and other data.

The new retail is user-centered, technology-driven, based on the plastic, intelligent and inclusive infrastructure, relying on the new supply chain, deep integration of online and offline, reconstructing people, goods and fields, meeting the needs of users, improving the efficiency of the industry, and realizing the new retail model of "full scene, full customer base, full data, full channel, full time, full experience, full category and full link"

Baidu encyclopedia-new retail