The difference between Lai Mao and Maotai

The difference between Lai Mao and Maotai is that different brands have different brand histories.

Different brands. Lai Mao and Maotai are both sold as independent commodity names, although both brands of wine belong to Maotai Group. Brand history is different. 194 1 year, Guiyang Lai Yongchu took over the winery and renamed it Hengxing Winery, and Heng Chang Maotai was renamed Laimao.

brand introduction

Lai Mao wine is actually the predecessor of Moutai. Due to historical reasons, today's Moutai is well-known at home and abroad, and its price and reputation are much higher than that of Laimao liquor. However, Lai Mao wine is also a special wine in Maotai Town. It is the same place of origin as Maotai, with the same technology and the same quality.

The quality of Laimao liquor is almost the same as that of Kweichow Moutai liquor, and Laimao liquor is also brewed from natural mountains and rivers and sorghum. The manufacturing process is very demanding. Several enterprises brewing Laimao liquor in Maotai Town strictly follow the brewing process of Maotai-flavor liquor step by step, that is, picking koji at Dragon Boat Festival, feeding at Chongyang, cooking for nine times, adding koji for eight times, fermenting in the pool for eight times, and taking liquor for seven times. It takes a year, and then it can be sold after at least three to five years of cellar storage.

1929, Zhou Bingheng, a businessman from Guiyang City, opened Heng Chang Brewery in Maotai Village and named the wine he produced as Heng Chang Maotai.

194 1 year, Guiyang Lai Yongchu took over the winery and renamed it Hengxing Winery, and Heng Chang Maotai was renamed Laimao.

195 1 year, Renhuai County People's Government of Guizhou Province purchased Cheng Yi Winery, took over Ronghe Winery at the same time, and established a state-owned enterprise named Renhuai Maotai Winery, which is a monopoly enterprise in Guizhou Province.

1953 Hengxing Winery was taken over and renamed Kweichow Moutai Winery in August of the same year. After several renaming, it was changed to "China Kweichow Moutai Distillery Group Co., Ltd." on 20 10.