What are the official media in China?

People's Daily and Xinhua Daily, one is a party newspaper and the other is a central government (the State Council) newspaper. There are China CCTV and China People's Broadcasting Station.

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1, the word "media" comes from the Latin word "Medius", which is transliterated as media, meaning something in between. Media refers to the media that spreads information. It means that people use tools, channels, carriers, intermediaries or technical means to transmit and obtain information. Media can also be regarded as all technical means to realize the transmission of information from information sources to recipients. Media has two meanings, one is the object that carries information, and the other is the entity that stores, presents, processes and transmits information.

"Media" is next to the word "female". There is a saying in "Poem Feng Wei for Self-protection" that "when I was robbed, my son had no good media". As the old saying goes, there is no cloud or rain in the sky, and no marriage on the ground. It can be seen that a long time ago, "media" mainly played an intermediary role in the marriage between men and women.

2. Commonly used terms

Audience: Audience refers to the recipients of information dissemination, including readers of newspapers and books, listeners of radio, viewers of movies and television, and netizens. From a macro perspective, the audience is a huge aggregate, and from a micro perspective, there are people with rich social diversity.

Ex.: It is an advertising form and quotation manual provided by the media that can be published on it. We can generally understand it as an example of advertising in the media (TV, radio, newspapers, magazines, online media, outdoor media).

Advertising: Advertising is a kind of propaganda means to convey information to the public openly and widely through certain forms of media for specific needs.

Target audience: target audience can also be called target customers, target groups or target customer groups, which refers to the audience targeted by marketing or communication.

Audience rating: refers to the proportion of the target audience watching a TV program in a certain period of time to the total target population, expressed as a percentage.

Media value index: a standard of media evaluation, such as audience, advertising quotation, ratings, coverage, etc.