How to open a skin care shop?

How to open a skin care shop? Nowadays, many people will want to open their own stores to make money, but it takes experience to open stores. Without experience, there will be risks, so be cautious. The following is about how to open a skin care shop.

How to open 1 and choose brands in skin care stores?

Choosing a brand is one of the essential preparations for opening a skin care shop. To determine what kind of product you want to deal in, you need to know the market situation of this product and some information about this product. Only when you fully understand the market and have a comprehensive understanding of the skin care products you operate can the store succeed.

Determine the business model

After determining a well-managed brand, it is necessary to determine the business model, which is to take a differentiated route and only operate one product, or to take a multi-faceted development route and comprehensively operate a variety of products. This is a problem that operators must carefully consider.

Store location

As the saying goes, one step is not as good as three cities. When you open a skin care shop, you must make a good location. First, make clear who are the main consumers of the skin care shop you open, and the grade of skin care products you operate is high or low, and then choose a targeted site. Location is very important for how to open a skin care shop.

industrial and commercial registration

Prepare all the necessary documents and certificates, and go to the relevant departments to apply for business licenses.

Shop decoration

The style and grade of decoration need to be decided by yourself, the light should be bright enough and the layout should be neat. In addition to lighting, music, background environment, etc. The layout of the shop also needs to be decorated with goods.

How to open a skin care shop? Of course, if you have no previous experience in opening a store or engaging in the skin care industry, it is generally recommended that you join. Choosing a brand as good as the petty bourgeoisie cosmetics franchise chain can create a qualified brand image for us, and the reputation will not be bad, and the equipment, technology and product quality have given us some support.

Of course, if you have no previous experience in opening a store or engaging in the skin care industry, it is generally recommended that you join. Choosing a good brand to join us will give us a good brand image and a good reputation. Equipment, technology and product quality are also guaranteed. After determining the brand, we must also determine the business model.

Of course, the traditional physical store model has encountered a bottleneck, and it is difficult for physical stores that only sell on-site products to survive. Then we can choose some relatively novel operating modes, such as private customization and private customization, which has become a major trend in all walks of life, and private customization of this skin care product must also be a very promising industry model.

Personal tailor of Youli odorless skin care products takes a new approach, testing the skin with advanced equipment, and customizing it for every consumer with skin problems according to skin problems, age, gender, income, etc., thus realizing the personalized needs of consumers.

Using professional beauty instruments, we can comprehensively detect the skin, understand the root causes of skin problems, and customize a unique skin management plan according to the actual situation of consumers. It is the best choice for skin care stores to join at present.

How to open two supermarkets in skin care stores is a big and comprehensive development idea, with all kinds of products, and selling products for profit; If cosmetics stores want to operate successfully, they must take a differentiated route, have distinctive business ideas, be small and refined, not only sell distinctive products, but also provide more intimate services to customers, so as to occupy a place in the fierce market competition.

If you decide to open a cosmetics store, you must first determine the business model of the store, whether it is to operate one brand of cosmetics or multiple brands of cosmetics. Besides skin care products, do you want to add some life care products (such as shampoo, perfume, shower gel, etc.)? ), make-up and nutritious food to the store? If the business model is determined, you can determine the brand and choose your purchase channel.

Brand selection (or purchase channel selection)

Single-brand cosmetics stores usually adopt the form of franchise chains, and the brands authorize you to sell their products locally or provide corresponding services to customers. For example, Avon stores, fruit and vegetable beauty shops in Guosutang or Baicaoji in shanghai jahwa.

The general safety factor of joining such a store is relatively large, and the brand chamber of commerce will supply you directly, eliminating the intermediate links, so you don't have to worry about fake goods, parallel imports and insufficient supply. It is only possible that the brand has higher requirements for franchisees and slightly higher investment.

Another way is to open your own shop and buy your own goods, but in this case, you are more likely to encounter fakes and parallel imports (unless, of course, you are positioned to sell counterfeit or parallel brand cosmetics from the beginning).

To open such a store, it should be said that the overall brand image will not be too good, and customers will lose a lot after a long time. And your supply can't be guaranteed. However, this store may have a little advantage, that is, the types of goods it operates will be very rich, and cosmetics, make-up, daily necessities and accessories will be sold.

But in this way, the characteristics of your cosmetics store will be lost. In addition, there are some so-called cosmetics brand discount stores on the market recently.

We should give more consideration to providing well-known brands of cosmetics to franchisees at a low discount price of 2-3 fold. Think about it, every famous cosmetics brand is an independent operation channel. It is impossible to sell all the products to these so-called cosmetics franchise companies at a price of 2-3 fold, and then these cosmetics companies sell them to you.

Store location

Well, the brand has been chosen, the business model has been determined, and the purchase channel has been guaranteed, so it's time to choose the site. It is very important to choose a business address. The success rate of a good store and your small specialty store * is less than 60%.

The site selection can refer to the following contents:

1, a bustling local trade block, an area frequented and consumed by fashionable girls; (For example: Xidan, Di 'anmen, Andingmen, Xinjiekou and Zhongguancun in Beijing)

2. Large and medium-sized communities with dense personnel and mature residential quarters; If your store also provides skin care services, that's a good choice.

3. High-end office buildings and trade buildings. They are all around, aiming at high-consumption white-collar groups;

4. It is close to cosmetics stores, clothing stores and stores dealing in women-related products.

Shop decoration

When the place is chosen, decorate it. If you are a chain store, the company will generally give you a decoration design drawing and decorate it according to the style specified by the company. The decoration grade of general design is relatively high, and the cost may be slightly higher. If your store is not a franchise store, but a specialty store that you purchase, the decoration style can be determined according to your own preferences, but the quantity should be concise, bright and bright, the layout should be neat, the product layout should be orderly, and the doors must be beautiful.

First allocation (or purchase)

If you are a franchise store, you can communicate with the customer service department at headquarters about the products suitable for your local sales. Because the environment, weather and consumption habits of each place are different, at first, the goods may not be very accurate, but generally speaking, if you are a brand,

Then they usually have a three-month return period and can return the goods. This risk is usually small. However, if you don't join the store, but go to the wholesale market to purchase goods yourself, then you must think clearly from the beginning that the products you need are still suitable for local consumption habits, otherwise it will be difficult to return them, and finally you will be in your own hands. Generally, if you are a brand, they will give you some folded pages of related products for you to send to consumers in your business or daily business.

Shop layout

The layout of the store is not much to say. If you join a store, you should follow the instructions of the headquarters. If you are not a franchise store, you should arrange the store you buy according to your own preferences. The placement of products is very knowledgeable. Products with high price and high profit should be placed in a place with even sight.

Don't put too much, or others will think it's worthless. Out-of-season products or products with low profits will be put in lower cabinets. Promotional products are suitable for multiple placement and stacking.

staff recruitment

If your store is not very big, you can just recruit another employee, but it is best to have good skin, good image and temperament, have been engaged in beauty or sold cosmetics, but be sure to let her know about the products sold in your store before taking up her post.

Understand the product knowledge, so that there will be no problems when telling customers. Because you know that you are an opinion leader, you and the sales staff should educate customers about what products to use and how to use them. Mastering sales skills and professional knowledge has a very important impact on your sales performance.

Start a business and take photos.

Those who sell nutritious and healthy food need to apply for a health permit, and the clerk needs to apply for a health certificate. Well, after a period of preparation, it is time to start a business. The preparation for opening business must be sufficient. Don't start a business in a hurry, wait until all the preparations are completed.

Popularity is very important in the first month of starting a business, so publicity must be in place. For example, DM should be sent out and some advertisements should be made according to the situation of the city (MM in Beijing and Shanghai is not suitable for advertising in newspapers, it is too expensive). If there is a premise, you can also do some subtitle advertisements or image opening advertisements on local TV stations. When you open a business, you must do some preferential traffic, such as giving gifts when you enter the store, giving a 20% discount on products, or giving something when you are full.

Of course, gifts should be distinctive and meet the needs of MM. In addition, when you start a business, you should mobilize your relatives and friends to support you and let them all come to your store to buy products. But when you start a business, you need to know a lot. You should run in and don't make a fuss.

Location: "Kaihua Cosmetics Store has low investment and low entry threshold. But if you want to run a cosmetics store well, you must know the common sense of makeup and beauty besides choosing a good brand and source of goods. Be able to introduce suitable products to customers with different skin types according to different seasons.

In addition, the location of cosmetics stores is also very important. When opening a shop in a shopping mall, you must choose conspicuous places such as elevators and exits. If it is a street shop, try to choose a location next to the middle and high-end residential area or in the city center. Choose a place with a large flow of people to increase turnover and obtain greater profits.

How to open a cosmetics store? Investment and income: As the business in the store is getting better and better, you can consider making an online store. The initial investment of the physical online store together is about 654.38+10,000 yuan, including: rent, utilities, purchase, store decoration and so on. If the management is reasonable, the cost can be recovered in less than one year. According to the monthly rent 1000 yuan, you can earn almost 3000 yuan every month. In other words, as long as it is done for a long time, the profit will be higher and higher.

Brand selection: As we all know, there are many brands of cosmetics, and their working experience can be different, but each brand basically has a full set of functions. It's easier to choose several famous brands to do it! If it is suitable for making famous brand cosmetics in high-end shopping malls, then choose some brands that are not very famous near the school, but whose quality can be guaranteed. Brand selection, everyone!

Knowing so much about Kaihua cosmetics store, it is also very important to understand that if you want to * *, you must not sell fakes. Hua Kai cosmetics store is definitely a good project now, but no matter what brand you run, the quality must pass, and you must never sell fake and shoddy products.

Pay attention to credibility when doing business, especially when running a cosmetics store. Honesty is particularly important. Although selling fake cosmetics is profiteering, that kind of business will not last long and will not leave repeat customers. After a long time, it will definitely smash the brand. Be down-to-earth and develop steadily!

How to open a skin care shop 3. Determination of business model

The future development of the sales channels of cosmetics industry should be a situation in which specialty stores, large department stores and large supermarkets stand in three pillars.

The counters in department stores aim at high-end routes to attract some high-consumption groups; Supermarket is a big and comprehensive development idea, with all kinds of products, and selling products for profit; If cosmetics stores want to operate successfully, they must take a differentiated route, have distinctive business ideas, and be small but refined.

In addition to selling distinctive products, we can also provide customers with more intimate services, so as to occupy a place in the fierce market competition.

If you decide to open a cosmetics store, you must first determine the business model of the store, whether it is to operate one brand of cosmetics or multiple brands of cosmetics.

Besides skin care products, do you want to add some life care products (such as shampoo, perfume, shower gel, etc.)? ), make-up and nutritious food to the store? If the business model is determined, you can determine the brand and choose your purchase channel.

Brand selection (or purchase channel selection)

Single-brand cosmetics stores usually adopt the form of franchise chains, and the brands authorize you to sell their products locally or provide corresponding services to customers. For example, Avon stores, fruit and vegetable beauty shops in Guosutang or Baicaoji in shanghai jahwa.

The general safety factor of joining such a store is relatively large, and the brand chamber of commerce will supply you directly, eliminating the intermediate links, so you don't have to worry about fake goods, parallel imports and insufficient supply. It is only possible that the brand has higher requirements for franchisees and slightly higher investment.

Another way is to open your own shop and buy your own goods, but in this case, you are more likely to encounter fakes and parallel imports (unless, of course, you are positioned to sell counterfeit or parallel brand cosmetics from the beginning).

To open such a store, it should be said that the overall brand image will not be too good, and customers will lose a lot after a long time. And your supply can't be guaranteed. But this store may have a little advantage, that is, it will operate a very rich variety of goods, including cosmetics, make-up, daily necessities, accessories and so on. But in this way, the characteristics of your cosmetics store will be lost. (In this kind of store, everyone will show their magic when they purchase goods. )

In addition, some so-called "cosmetics brand discount stores" have appeared in the market recently, offering well-known brands of cosmetics to franchisees at a low price of 2-3 fold. Everyone should think more about this.

Think about it, well-known cosmetics brands are independent operating channels. They can't all sell their products to these so-called cosmetics franchise companies at a price of 2-3 fold, and then these cosmetics companies sell them to you. How much do they earn? Ha ha!

Store location

Well, the brand has been chosen, the business model has been determined, and the purchase channel has been guaranteed, so it's time to choose the site. It is very important to choose a business address. A good store and your small specialty store are at least 60% successful.

The site selection can refer to the following contents:

1, the local bustling business district, the area frequented and consumed by fashionable girls; (For example: Xidan, Di 'anmen, Andingmen, Xinjiekou and Zhongguancun in Beijing)

2. Crowded large and medium-sized communities and mature residential quarters; If your store also provides skin care services, it is a good choice. )

3, high-end office buildings, commercial buildings and other nearby shops, targeting high-consumption white-collar groups;

4. It is best to be next to cosmetics, clothing stores and shops dealing in women-related products.

Shop decoration

When the place is chosen, decorate it. If you are a chain store, the company will generally give you a decoration design drawing and decorate it according to the style specified by the company. The decoration grade of general design is relatively high, and the cost may be slightly higher.

If your store is not a franchise store, but a specialty store purchased by yourself, the decoration style can be determined according to your own preferences, but the quantity should be concise, bright and bright, the layout should be neat, the product layout should be orderly, and the door should be beautiful. (Otherwise, people won't go in when they see your door.)

First allocation (or purchase)

If you are a franchise store, you can communicate with the customer service department at headquarters about the products suitable for your local sales, because the environment, climate and consumption habits of each place are different. At first, the goods may not be right, but generally speaking, if you are a brand, they usually have a three-month return period and can return them.

This risk is very small. However, if you don't join the store, but go to the wholesale market to purchase goods yourself, then you must think clearly from the beginning that the products you need are still suitable for local consumption habits, otherwise it will be difficult to return them and will eventually fall into your own hands. Generally, if you are a brand you join, they will give you some folded pages of related products for you to send to consumers in your business or daily business.

Shop Layout (Jane)

I won't say much about the layout of the store. If you join a store, you should follow the instructions of the headquarters. If you are not a franchise store, you should arrange the store you buy according to your own preferences.

The placement of products is very knowledgeable. Products with high prices and high profits should be placed at a visible level, not too much, otherwise others will feel worthless. Out-of-season products or products with low profits are placed in lower cabinets, and promotional products are suitable for more placement and stacking. Remember to hang some posters, dates, silk flower or flowers in the shop, but not too many, or the focus will be blurred. )

personnel recruitment

If your store is not very big, plus you, it is enough to recruit another employee, but it is best to have good skin, good image and temperament, have been engaged in beauty or sold cosmetics, but before taking up her post, she must be familiar with the products sold in your store and understand the product knowledge, so that there will be no problem in telling customers.

Because you know, you are the opinion leader, and you and the sales staff should educate customers about what products to use and how to use them. Mastering sales skills and professional knowledge has a great influence on your sales performance.

start business

License (omitted) If you sell nutritious and healthy food, you need to apply for a hygiene license, and the clerk should apply for a health certificate. Well, after a period of preparation, it is time to start a business. You must be fully prepared for opening. Don't start a business in a hurry, wait until all the preparations are completed.

Popularity is very important in the first month of starting a business, and publicity must be in place. For example, the placement of DM, advertising should be based on the situation of the city (MM in Beijing and Shanghai is not suitable for advertising in newspapers, it is too expensive).