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Ten success factors of entrepreneurial bosses-only with a sense of success can they succeed.

Many people in society think that success in starting a business requires a lot of innate abilities, but I don't think so. I believe that the most essential element of entrepreneurial success should not be described by ability. Because inability is innate. For entrepreneurs, it is impossible to have the "eighteen martial arts" needed for success before starting a business, but to experience and grow in the process of starting a business. Whether you can master these "martial arts" as soon as possible depends on whether entrepreneurs have the consciousness and desire to acquire these abilities, and stick to these consciousness and desire in the long-term entrepreneurial process.

Therefore, it is suggested that "ability" be changed to "consciousness". Especially for entrepreneurs, it is impossible to have the top ten abilities necessary for success before starting a business. However, as long as you have a strong desire and consciousness, and then go through many conscious strengthening processes such as learning, improving and experiencing, it is possible to acquire the required ability and achieve entrepreneurial success.

Of course, to turn consciousness into ability, entrepreneurs need to persevere and purposefully improve and transform themselves for many years. I have always insisted that under the framework of the natural laws of the universe, especially in the field of human social activities, consciousness determines existence in more cases. Only a strong feeling can promote the continuous progress of the subject. Just as Edison invented the electric light, the Eiffel Tower and Watt invented the steam engine. Without their awareness of trying to explore, even if the opportunity comes, they will still miss it.

Although the experiences, industries and fields of successful entrepreneurs vary widely, one thing is necessary, that is, a strong and positive awareness of improvement. According to my personal entrepreneurial experience of more than ten years and communication with other successful entrepreneurs, I have summarized the necessary consciousness of entrepreneurs into ten aspects:

First, the consciousness of creating dreams and discovering opportunities.

It is generally believed that good entrepreneurs should be good at discovering business opportunities, but what kind of people can discover opportunities that others can't? People who are used to dreaming. Dreams will lead him to find and seize opportunities and turn them into permanent pursuits.

Any great cause comes from great dreams, but great dreams come from those who create them. When Microsoft started its business, the founder Bill Gates put forward such a great dream: let computers enter the home and put them on every table. After entering the 2 1 century, Microsoft has put forward a new dream: to give people the ability to communicate and create at any time, anywhere and through any equipment through excellent software. The guidance of great dreams is the fundamental reason why Microsoft has become a great company.

Second, the consciousness of rallying dreams and focusing on love.

It is not enough for entrepreneurs to dream, but also to optimize and refine their past dreams, condense them into lifelong love and pursuit, and integrate this love and pursuit into their own fields (or take their own careers as their lifelong love and pursuit), so as to ensure that they have enough patience, tenacity, courage and confidence, overcome all kinds of difficulties, difficulties and setbacks, and unswervingly and even walk the road they have determined.

One will be famous and the bones will dry up. The road to starting a business is long and arduous. Without the spirit of loving your career as much as you love your own life, you can't stick to it anyway. Because I used to be engaged in petroleum, I know that conventional energy such as petroleum is non-renewable and will be exhausted in the near future, which has a strong sense of crisis. One day I came into contact with solar energy by accident, and finally found a way to realize my dream, and it was out of control from then on. I am engaged in solar energy because of a dream: to seek a sustainable energy source for mankind, to make more people love and use solar energy, and to leave a blue sky and white clouds for future generations. With this feeling, in the ten years of promoting solar energy, I met many obstacles and even life threats from employees, distributors, suppliers and real estate developers. I tried my best to persuade, argue with quotations and scold angrily, but I never flinched. With this feeling, we started from scratch, adhered to the "scarcity theory" of what the industry lacked the most, and constantly innovated "filling barrels" to create basic solar theory, market analysis, technology research and development, technology, tooling, equipment, large-scale automated production lines, standards, testing, SOD standard operating procedures, network construction, upstream industrial chain control and management, and so on. With this feeling, we dare to face any competition. Once, a media reporter asked me, are you worried that many big companies are going to get involved in the solar energy industry? I said that no one in the world loves solar energy more than us, because my life has been integrated with solar energy. This fanatical love is Huang Ming's real core competitiveness, and no one can compete with us. In addition, let more people love solar energy and use it. Isn't that what I want? Why should I be worried?

Third, the awareness of learning new knowledge and progress.

In any profession, it is not enough to have fanatical passion, even if it is lasting. We must also have a strong sense of constantly learning new knowledge, new experiences and new skills, supplement our own shortcomings and improve our level. In order to realize one's dream and pursue one's beloved career, one must be brave enough to break through the limitations of major, occupation, age, gender, environment and many other conditions. With a childlike curiosity and thirst for knowledge, I am eager to learn anything that is beneficial to my career: I don't know anything about technology, management, marketing, finance, and finance ... and constantly improve myself.

We often say that innovation is an essential quality for entrepreneurs. But where does innovation come from? From endless learning. Learning is the foundation of innovation and the first need of people. Some people say that it is never too old to learn, but in fact it is just the opposite. Only by learning can you live forever.

Red Star Group, founded in 1986, started from 600 yuan by borrowing money, and its sales in 2003 exceeded 6.2 billion yuan. The most important reason why Red Star can create extraordinary achievements is to take the road of "developing enterprises through reading". The company has set up four committees, including the Reading Achievement Sharing Committee, to carry out a wide range of happy learning work, which is warmly welcomed by employees, because working in "Red Star" can not only get the corresponding salary, but more importantly, you can acquire new knowledge and master new skills through various channels. Everyone firmly grasps every learning opportunity, from "I want to learn" at the beginning to "I want to learn" now, and consciously changes. For Red Star people, learning is an investment, learning is a kind of welfare, and learning is a kind of life. Persistent reading and learning activities not only solved the survival and development problems of enterprises, but also realized the continuous innovation and transcendence of enterprises, which played an important role in promoting the development of the company. Learning ability has become an important competitiveness of Red Star.

Fourth, adhere to the ideology of social justice, science and rationality.

In today's era of complicated information and knowledge explosion, how to ensure the correct direction of what we have learned and made decisions? Only a strong sense of cognition and belief in truth is the beacon in the journey of starting a business. Just as mathematicians believe in Pythagoras' law and pi, physicists believe in the laws of immortality of matter and conservation of energy. Entrepreneurs must firmly believe that there will be rewards for their efforts. Because the basic law of market economy is equivalent exchange, individuals and organizations can only survive and develop for a long time if they live in harmony with society, make contributions to society and treat consumers well. At the same time, we firmly believe that the basic human nature at the beginning of life will not change. Then use these basic principles to carry out scientific, rational and logical analysis and reasoning, and build a series of theoretical systems to guide their own and team actions. The most important thing is your team's vision, core values and mission, which is the lifeblood of the steady development of the enterprise, the guarantee of sober and correct strategic decision-making, and the beacon to illuminate the forward voyage of the enterprise.

For example, Thomas Hansen, the founder of the world's top 500 famous enterprise IBM, has established clear corporate principles and firm beliefs based on the basic principles of society and management since the company was founded. For example, according to the people-oriented axiom, it is determined that individual ideas must be respected; According to the principle of equivalent exchange in market economy, the concept of providing the best service to customers as much as possible is determined. According to the principle that scarcity is the most valuable thing and giving is the reward, the concept of pursuing excellent work performance is determined. The primary responsibility of successive company leaders is to imprint these principles on the hearts of every employee, so that they can understand what IBM is all about, thus laying a solid ideological foundation for the healthy development of the company in the past hundred years.

Fifth, break through stereotypes and innovate.

All roads lead to Rome. There is only one Rome, but the road to Rome is different. Behind every entrepreneur, there are many little-known stories. The glory of their success is the same, but each person's method and course of success are quite different. The experience, environment, quality and industry of entrepreneurs are different, and the contradictions and problems encountered in the process of entrepreneurship are also different. We must rely on the innovation and breakthrough of all parties to open up a new world. Any adventure is an exploration and adventure. There is no secret of success once and for all, and there is no pre-drawn map. Everything depends on time, place, people and things. Without innovation, entrepreneurship is empty talk. If you think that you can succeed in starting a business by imitating the successful experience of your predecessors, it is simply whimsical. Because in today's world, information is changing rapidly, technology is changing with each passing day, and consumer demand is endless. Only by continuous innovation and creation can we keep up with the pace of the times and stand firm and stand out in the fierce competition.

Traditional industries are like this, and emerging industries, especially high-tech industries, are no exception. In the international high-tech field, multinational giants use their patents and standards to set up various technical standard barriers. High-tech enterprises in China must arm themselves with enough independent intellectual property rights to enter the international market. In terms of independent innovation, Huawei is undoubtedly at the forefront of the industry. In the first half of this year, Huawei's overseas sales reached US$ 2.47 billion, accounting for 62% of the total sales, exceeding the international market sales in 2004. Huawei's overseas business has expanded to 77 countries and regions, and 274 operators around the world are using Huawei products. However, Huawei's road to expanding overseas markets is full of bumps. On June 22, 2003, Cisco brandished an intellectual property stick and accused Huawei of infringing its intellectual property rights. The lawsuit lasted for a year and a half, and finally Huawei and Cisco shook hands. Insiders pointed out that if Huawei's products are not too hard on independent intellectual property rights, Cisco's lawsuit is light enough to make Huawei fail from the American market, and Huawei's entire overseas market strategy will encounter major setbacks. "Huawei's most valuable thing is not large factories and advanced equipment, but a series of core technologies with independent intellectual property rights." A head of Huawei said.

Six, a peaceful state of mind, the consciousness of regulating emotions

Entrepreneurship is very hard, and the psychological pressure borne by entrepreneurs is unimaginable to outsiders. In different periods of starting a business, we often have to face important barriers such as development opportunities, traps and temptations, market competition, business risks, ups and downs. These are the key moments to test the psychological quality of entrepreneurs. In history and reality, at this time, many people lost their emotions, lost their senses, lost their way and made big mistakes. Even because of unbearable pressure and responsibility, many people have embarked on the road of no return. Entrepreneurs, that is, the leaders of enterprises, must have and maintain an impassioned, passionate, calm, tenacious and fearless mental state.

And no matter what kind of psychological state, entrepreneurs should always keep a clear and rational mind in their deepest heart. In the face of anything, any result, in the case of exhaustion of manpower, we should treat helplessness, frustration, success or failure, merits and demerits with a peaceful attitude. Do "go all out to do what you can and accept what you can't do." Only in this way can we be calm, bear the burden of humiliation, move towards success, eliminate external interference or temptation, and forge ahead towards a certain direction and goal.

Seventh, pay attention to details and pay attention to the consciousness of results.

Real businessmen and successful entrepreneurs are the most pragmatic. No matter what you do, you should emphasize the optimization of the effect and the maximization of the result. Any plan he makes, any idea he advocates, will eventually actually land. Even the seemingly vague core concept or slogan of the enterprise will certainly help to achieve the real goal. Paying attention to the details of the implementation process and controlling the results of implementation are two sides of the same problem. Success or failure is rooted in details, and details determine success or failure. The ancients said: great things in the world must be done in the details; The levee of a thousand miles collapsed in the ant nest, and it was all about the importance of details. At all times and in all countries, how many enterprises, how many operators and how many huge projects failed because of the lack of details! Enterprise management should avoid formalism, negligence and ostentation. If you promise, you will fail. Any of our lofty ideals and goals must be realized step by step, otherwise it will become a castle in the air. Similarly, when we do any work, perform any task, and pay attention to every detail in our work, we should always keep in mind what our direction and goals are, and always be alert and evaluate what results our actions will lead to. Goal-oriented and result-oriented detail awareness is an important guarantee for entrepreneurial success. Otherwise, it is either at a loss or empty talk. I often talk to employees about "two centers", that is, communication should be audience-centered and work should be self-centered. Communication should tap the interests, hobbies and technical support points of the audience in order to achieve the effect of communication affecting them. When you do something, you must keep in mind your mission objectives, pay close attention to the implementation process and details, and don't stop until you reach your goal.

The Japanese are famous for their delicious food. Kōnosuke Matsushita once pointed out brilliantly that the era of refined management has arrived, and the competition of enterprises is the competition of details. Attention to detail makes you invincible. I remember a story when Toyota opened the American market: a Japanese went to an American family life in the name of learning English. Strangely, apart from studying, the Japanese take notes every day, recording all the details of American life at home, including what food to eat and what TV programs to watch. Three months later, the Japanese came back. But it didn't take long for Toyota to launch a cheap car specially designed for American families, which was immediately favored by American consumers and was a great success.

Eight, transform employees, influence the consciousness of others.

Generally speaking, the team in the initial stage must be extremely short of human resources. Existing personnel either lack knowledge and skills or lack experience. Coupled with unfamiliar social relations, external resources that can be mobilized and borrowed are very scarce. As an entrepreneur, we need to cultivate and improve our efforts to turn the stone into gold and our ability to integrate with external resources. To do this, entrepreneurs must have a strong will and consciousness to influence and transform others. For employees and subordinates, entrepreneurs themselves should also make efforts in preaching, teaching, guiding and persuading, setting standards, changing ideas, correcting habits and behaviors, improving employees' literacy, cultivating team spirit and rallying team strength. Externally, entrepreneurs themselves must have a strong sense to influence and transform organizations and individuals related to their careers, such as government functional departments, government officials, media, banks, investors, distributors and consumers. Maximize the external environment and mobilize all forces to support your career.

In the history of solar energy industry development in China, the most influential work we have done is to carry out unprecedented solar science popularization activities around the world. 10 years ago, at least 99% people in China didn't know what solar energy was. Since 1996, 3 million copies of Sun Science have been printed and distributed to the public free of charge, and nearly 1 100 million copies have been issued so far. Since 1997, the solar energy "Popular Science Miles" has been launched, with a cumulative journey of more than 80 million kilometers. In addition, thousands of solar green storms, thousands of lectures on renewable energy, and green environmental protection signature activities attended by millions of people were held. No wonder a leader of the trade association said: China people learn about solar energy through Huang Ming. It is this initiative to influence and transform others that has made today's Huang Ming brand.

In terms of transforming internal employees, the hardships paid are unimaginable in many other industries. Because solar energy is a brand-new industry, at the beginning of starting a business, there was almost no technology, no talent and no experience. All employees are amateurs, and everything can only be done while learning. I have always exerted a positive influence on employees to prevent them from developing in a negative and backward direction and guide them to be proactive. Moreover, I also try my best to teach and help others, hone them into experts in technology, management, marketing and communication, and cultivate a group of top talents for the enterprise itself and the whole solar energy industry. Some people call Huang Ming the "Whampoa Military Academy" of the solar energy industry, and it makes sense to think about it carefully.

Nine, dare to take responsibility and face the challenge consciousness

Entrepreneurs must be soberly aware that you are the leader of this team and take full responsibility for the final result of the team. Any evasion and shirking are invalid and absurd. Especially when the team encounters a major decision or crisis, everyone is afraid and impossible to bear it, but you must make a decision or bear the responsibility and consequences. Only in this way, this team is the mainstay, employees have the backbone, and you can win the respect and trust of all relevant personnel, so that this team has combat effectiveness and endurance.

In addition, entrepreneurs at the top always face challenges and take the initiative to meet them. Because at this time, not only you, but also your competitors are at a critical juncture. If your competitors retreat, you will rise to the challenge, beat your competitors in one fell swoop and stand out (just like the corner is the best place and opportunity for racers to overtake).

Ten, be prepared for danger in times of peace, the consciousness of introspection and self-vigilance.

Entrepreneurship is an adventure and a risky social practice. Many entrepreneurs are not ready to start a business at first, and rashly embark on this dangerous road. As a result, as soon as they encountered a little crisis, they immediately gave up halfway. More often, entrepreneurs still have a strong spirit of hard work and enterprising, and they are more diligent and thrifty when starting a business. However, after starting a business to a certain extent, many people will have the psychology of being small and comfortable, coveting enjoyment and not striving for progress because they are unwilling to take on more pressure and responsibility, and some even get carried away by small victories and become carried away. Since then, I have lost my keenness and sense of hardship when I started my business. At this time, the real crisis came. Why is the average life span of private enterprises only three years? The root cause is here. Bill Gates often tells employees that the life span of Microsoft is only 18 months forever! In fact, he told his team this way: never forget the crisis, never forget to be enterprising and innovative.

Entrepreneurs also need to have a sense of being good at learning knowledge and lessons from mistakes. In particular, we should avoid two situations: one is too extreme, knowing that we are wrong, but refusing to repent because of face or for our so-called authority, but not knowing that doing so will just lose our authority. In fact, correcting mistakes in time and learning from them are beneficial to work and win the trust of the team. On the other hand, entrepreneurs often solidify some successful practices in the past, and follow them as empirical dogma and golden rule no matter the conditions of the times remain unchanged. As a result, they make the mistake of carving a boat for a sword. Therefore, maintaining the awareness of being prepared for danger in times of peace and keeping pace with the times is the fundamental guarantee for entrepreneurs to keep their youthful vitality forever.

In a word, the key to becoming a successful entrepreneur is not what kind of ability and quality he already has, but that he has strong willpower and self-confidence to change others and the environment. Then in the process of starting a business, we constantly adjust and transform ourselves, and move forward towards the qualities and standards that a qualified entrepreneur should have. Because, as long as entrepreneurs have a "heart", all the skills and experience needed in business operations can be learned from the day after tomorrow. This "heart" is the ten kinds of consciousness mentioned above. This is the preparation that every entrepreneur should make before starting a business.