How to open a convenience store?

The process of opening a convenience store is as follows:

1, store positioning

Investigation and evaluation before opening a store is the primary task of opening a convenience store. To determine the business orientation, we need to consider the business circle where the convenience store is located, the structure of potential customers and residents in the business circle, the main products and area, and predict the break-even point according to these calculations.

2. Capital preparation

Be prepared for the budget. Only by knowing where you need to spend money to open a convenience store can you save unnecessary expenses. Including fixed expenses, such as rent, decoration, equipment purchase, down payment, pre-publicity expenses, etc. Daily operating costs, such as personnel employment, utilities, losses and government donations.

Step 3 process documents

You must have a license to open a convenience store, and even put important documents in a conspicuous place in the store. This will not only facilitate the inspection by government departments, but also enhance the formal image of convenience stores, including business licenses, local tax registration certificates, hygiene licenses, tobacco monopoly licenses, and liquor sales licenses and salt sales licenses may be needed in some areas.

4. Store location

The location of the convenience store directly affects the number of passengers you will have after opening. The influence of business circle generally covers only 200M around the convenience store, so before determining the location, it is necessary to evaluate the radiation effective population and population structure of this location. Generally speaking, it is recommended to choose a community with its own business circle, a popular roadside, a crossroads, or next to a hypermarket, and realize the sales of convenience store products with the help of the attraction of the business circle.

5. Regional planning

Shop area planning is the pre-planning of goods and shelves of convenience stores in the future, which can guide the decoration and procurement behind. According to the positioning of your convenience store, after determining the main categories of goods, make zoning planning for the store: general convenience stores can be divided into cashier area, food area, daily necessities area, promotion area and so on. And larger convenience stores will also set up leisure areas and fruit and vegetable areas. It is best to draw a simple layout with paper strokes, or entrust this task to a store prop company with a design team, who is more experienced and labor-saving in store planning.

6. Shop decoration

Convenience store decoration generally involves smallpox, floors, walls, lights, signs (doors).

It is not recommended to make the decoration too gorgeous and complicated. Make the whole store bright and clean with simple and unified color matching. The aisle of the whole store should be spacious enough, and the lamps should be hung above the aisle, not on the shelves. The design of the door head should be eye-catching and clear, so that customers can see the distribution location of all goods at the door of the store. You can look at the decoration style and signboard design of other families to find inspiration.

7. Equipment procurement

Common facilities in convenience stores include shelves, cash registers, cigarette racks, cash registers, bar code scales, freezers, air conditioners, freezers, etc. If the convenience store also operates other convenience projects, it can increase the microwave oven, sausage roaster, Guandong cooking and other equipment. In a word, more equipment should be purchased according to the needs of business projects.

In the above equipment, shelves are the most commonly used props, and high-quality shelves can effectively enhance the image of goods and shops. You can refer to the shelf suppliers of large chain convenience stores such as 7- 1 1 convenience store, familymart convenience store and Rosen convenience store.

8. System debugging

Convenience stores need to be equipped with collection systems and monitoring systems. These systems will be provided when you purchase the cash register and monitor. If you don't know much about these systems, let the merchants help you install and debug them when you buy them, and you need to enter basic data and commodity information before you officially open the store.

9. Commodity procurement

The shopping process of convenience store goods can be summarized as: commodity classification → quantity of commodity items → supplier negotiation → order purchase.

The number of goods in convenience stores is between 200 and 3000. Too many items will appear messy and crowded, too few items will appear incomplete, but it is nothing more than tobacco, alcohol, food, grain, oil and daily necessities as the main commodity structure, providing consumers with the convenience of shopping nearby. Among them, cigarettes, water and fast food are the three major profit sources of convenience stores and are absolutely indispensable. General supply mainly comes from nearby wholesale, and can also be purchased through online and local wholesale banks.

10, personnel recruitment

Personnel recruitment should be done well before opening, and don't wait until you are in a hurry to find that there are not enough people. Generally, it is necessary to ensure that 1-2 people watch the service in the store all day. If it is a 24-hour convenience store, you need to arrange enough shift staff. Self-operated small convenience stores can help relatives and friends to be clerks first to avoid certain daily operating expenses. After the store is on the right track and the number of people needed is determined, full-time recruitment will be carried out.

1 1, commodity pricing

The method of commodity pricing is "shop around". In addition to the reference prices given by suppliers, we should also know more about the prices of the market and nearby convenience stores, supermarkets and grocery stores. Sensitive goods such as big brands should be sold at the same or lower price. Commodities with opaque market prices are basically department stores, which can improve profit margins. Finally, try to take an integer when pricing to avoid the trouble of change.

12, displaying goods

Not only put the goods on the shelf, but also pay attention to the rules of commodity display: the principle of attaching importance to the top but neglecting the bottom, the principle of full display, the principle of dynamic display, the principle of reaching for them, the principle of highlighting key points, the principle of eye-catching prices and so on. Excellent display will not only make the goods look upgraded, but also play a role in enhancing the image of the store together with the shelves. The neat and beautiful visual effect will unconsciously stimulate consumers' shopping desire and bring customers a good shopping experience.

13, opening promotion

The newly opened convenience store is not well-known, so we must do enough publicity, so as to quickly attract the first batch of consumers after opening and spread the news of opening convenience stores. Make a publicity plan before opening, including the specific opening schedule, personnel arrangement, commodity strategy, promotion activities, opening publicity process, etc. Promotional activities are most likely to stimulate consumers' impulse purchase. It is suggested to attract passers-by with necessities or main commodities.

14, daily operation evaluation

Only by monitoring the operation status of the store at any time can we adjust the operation strategy of the convenience store in time. Before opening, a set of business processes should be determined, such as ordering process and sales process, to ensure the orderly operation of the store. It is also necessary to formulate an operating system to standardize employees' provision of excellent shopping experience for customers, such as standardizing commuting time, store hygiene standards, display operation and hospitality service.