58 City Fair Network Classic Advertising Words _ Recruitment Website Advertising Slogans

You can often see advertisements in 58 cities on TV. Many advertisements are classic and unforgettable. The following are the classic advertising words I brought to 58 City Fair Network. Welcome to read!

Comparison of Classic Advertisements of 58 City Fair Network

Do you often play car TV on buses in Beijing? Gigi. com？ And then what? 58 city? Advertising, almost at the same time as the broadcast time, can be seen as two advertisers competing with each other. A careful comparative analysis of the two advertisements shows that they are different, which can be said to be a failed advertisement and a successful advertisement.

? Gigi. com？ Advertising is an advertising actor dressed as the Monkey King, holding a golden hoop and saying? Market network, many positions, some pick; Big, big, big chance? Later, the advertisement was an actor leading a group of donkeys. Go to the market, find a clerk, find sales, find a house, a second-hand house or rent a house after looking for a job? ,? Looking for a job, is there anything bigger than the market? ,? Mobile phone download client, everything? .

? 58 city? The advertisement is an actor holding a flag and saying? 58 city, this is a magical website? ,? Recruitment and application, quick entry; Rent a house and check in quickly; Life service, quick door-to-door; Second-hand sale, quick transaction; 58 on the mobile phone, magic one hand? Wait a minute.

Jiji.com and 58 City are two competing information service websites, which are the distribution center and display platform of all kinds of trading information. Their service methods belong to the same category. Although there are some differences in information display, the service content is similar, and there is almost no difference in website strength, or 58 cities are more famous and better, but this time their TV advertisements in the same competitive position have their own advantages and disadvantages.

First of all, Gigi's TV advertisement. Com, the initial advertising content was too little, and it did not explain any characteristics and essence. There are many positions. What are these positions like? Are the conditions of the position superior? It's just that some people are picky and can't cover up the specific characteristics of the position. Large scale and great opportunities are two aspects of content duplication. Here, it is better to explain two independent features, so that the effect will be better. Advertisements claim that they can find many jobs, and there are many types of houses, which they are looking for when looking for jobs. These advertisements are not innovative. They just tell us a few well-known aspects, but they don't explain what the services of the website are, what are different and remarkable, or what the core of the service is. What kind of job information the website provides, how rich it is, what convenient advantages the house has, and how excellent the quality of the house is, all of which can be the appeal points of advertising. Advertising language? Looking for a job, is there anything bigger than the market? This is an obvious failure. This sentence is nowhere to be tested and there is no relevant argument to support it. You said you were the oldest. Where is the truth? If you don't say whether it is the biggest or the biggest, consumers will think, do you have the data? For example, the advertisement of Jiaduobao? National sales are far ahead? ,? For every ten cans of herbal tea sold, seven cans of Jiaduobao? People have data, so they dare to say it. If you just boast that you are the biggest, it will give people an impression of boasting.

Advertising language? Mobile phone download client, everything? This is the same mistake again. No matter how rich and complete the information provided by the website is, it must be limited, so everyone will avoid this problem. What about yourself? Everything? , that is? Nothing? An advertisement should highlight its own characteristics and positioning, don't cast a net all over the sky, anything will do. As a result, nothing is the best, and its specialty and advantages are not reflected. Advertising is for your own customers, that is, there is a certain target audience. If you don't show your unique characteristics, you can't impress consumers and you can't succeed in publicity. Every advertisement is purposeful and targeted, so that consumers can know advertisers as much as possible, trust advertisers and choose advertisers' products. If advertising can touch the interests and needs of consumers, then advertisers will stand out from the competition. From the analysis of advertising strategy and content, Jiji.com's advertisement is an unsuccessful advertising case, or at least an advertisement with unclear appeal.

Let's look at the advertisements in 58 cities, which can be said to be a successful case. Advertising has positioned itself from the beginning. This is a magical website? The appeal is clear and the theme is prominent. Then, with? Quick? Based on this, the narrative is launched, revealing its own characteristics and showing its core competitiveness. Quick? Is the biggest feature of website service. Advertisements classify the content of their services, which corresponds to the convenience and timeliness of services. ? Quick? It is the biggest highlight of the website and the key factor to attract consumers. Will consumers form? If the service is fast, go to 58 city? In my mind. Advertising is to tell the target audience that you are different and that you can provide what others can't. This is the advantage. What others can do, you can do better, and this is competitiveness.

58 city and market advertising words

I. Background

1.jiji.com

Gigi. Com is one of the largest classified information portals in China at present, providing users with many local life and business services, such as renting and selling houses, buying and selling second-hand goods, job hunting, buying and selling vehicles, pet ticketing, education and training, city activities, making friends, group buying and so on. Since its establishment in 2005, Jiji.com has been widely favored by users and developed rapidly. Headquartered in Beijing, Jiji.com has branches in Shanghai, Guangzhou and Shenzhen, and opened sub-stations in 374 major cities across the country to serve people in all fields of daily life. Since its establishment, Jiji.com has been committed to solving practical problems for the majority of netizens, providing people with a free platform for information dissemination and exchange, so that the majority of netizens can enjoy convenient life information services at close range. As an innovator in the classified information industry, Jiji.com constantly optimizes the user experience and provides users with? Real-time, massive and effective? Information is our responsibility.

2.58 urban network

58 Tongcheng is the leading website of life classification information in China, and massive life information is released and inquired for free. Provide a variety of life information, such as finding a house, finding a job, buying and selling second-hand goods, used cars, 58 group purchase, business yellow pages, pet ticketing, traveling, making friends and so on. As the largest classified information website in China, localization, independence, free of charge, truthfulness and high efficiency are the three characteristics of the 58-city network. Its services cover all areas of life, including housing rental, catering and entertainment, job hunting, second-hand trading, car rental, pet ticketing, travel and making friends and other life information, covering all large and medium-sized cities in China. 58 City Network not only provides individual users with a classified information platform with rich resources, high credibility and strong interactivity, but also establishes an all-round marketing solution for businesses, providing websites, direct mail magazine life circles, a better life, magazine display racks and LED advertising screens. Tell the community quickly? And other services, and provide businesses with accurate targeted promotion of a variety of products, such as? Network neighbors? 、? Recommended by famous shops? Wait a minute.

As the first information classification website listed on NYSE in China, 58 Tongcheng has now become the first website of its kind in China, ranking over 40, while the market is generally ranked outside 100. From this point of view, the operation of 58 cities is still better than the market.

5. Comparative analysis of website content

Classification of the contents of the fair. Com: real estate, fair marriage, pets and supplies, education and training, second-hand goods, activities in the same city, car sale, tickets and discounts, part-time job, recruitment, job resume, local life service and local business service.

Content classification of the same city: real estate, vehicle transaction and service, education and training, dating and marriage-seeking, flea market, pets and supplies, ticketing and card vouchers, recruitment positions, hot industries, part-time information, job search resume, group purchase, life service, business service and tourist hotels.

Generally speaking, the 58 city network has fine classification and rich content, which has certain advantages compared with the market network.

5. Advertising products

Compared with the physical intermediary and the second-hand market, the credibility of these two websites is certainly not as good as that of others, but they can be improved by advertising and other means to allow more people to publish information.

Jiji.com's advertisements are basically not on the home page.

The advertisements in the same city are also simple and beautiful.

The promotional advertisements in Jiji.com's search results are divided into three parts: one is the sponsor link above the search results, the other is the link advertisement on the right side of the results, and the third is the promotional advertisement below 30 results. When there are few search results, it will appear messy and users will not feel very good.

Compared with 58 cities, the search results lack an advertising link, which makes it feel better to use.

Commercial information release

Through the filling details published by the above classified information, we can see the details difference between the two websites. There are two more items to fill in the information in the same city than in the market, one is the degree of newness, and the other is privacy protection. To a certain extent, this greatly facilitates and strengthens the privacy protection of netizens' customers and the specific understanding of their commodity information.

58 Classic Advertising Words of Tongcheng and Jiji.com

Difference: 58 and Gigi. It is one of the best classified information websites in China. At present, there are the most cities in China, and there are not a few markets. However, the market profit in single-tier cities exceeds 58. There are false information in 58 and Jiji. com. com。 These are all free information, but this year, strict control of information quality and substantial increase in posting requirements have greatly reduced the emergence of false information, but it is still impossible to eliminate it. Generally speaking, in the ranking of authoritative index, for example, Baidu index has been higher than 58. The number of hits, traffic and effective information of the Expo is far more than 58, but some people will post at 58 after posting at the Expo, and those who post at 58 will not choose to go to the Expo. They say 58 is useless. This is just the online consumption habit of customers. I am an employee of the Expo, and I also have some information about the Internet. Because I can repeatedly post too much miscellaneous information, and the user experience is very low, so we all have certain advantages in the revision of this year's Expo. Now it is classified information, and we also have our own fixed customer base.

Gigi. Com and 58 City belong to classified life service websites, which provide a platform for publishing information for this demand. Gigi. Com and 58 cities can send resumes, and employers can publish recruitment information. The problem is that the resume of job hunting is so simple that everyone can read it, which makes many calls to job seekers cause some harassment. The recruitment information released by employers is basically controlled by intermediaries. Although websites are now trying to solve this problem through authentication and other methods, they still can't solve it. I think a big reason is that these intermediaries are the same city god of wealth, and their situation is very embarrassing. On the one hand, they want to improve the user experience, on the other hand, they want to make more money. They must be allowed to post. In fact, on the one hand, intermediary companies have a large number of posts, on the other hand, they constantly change IP addresses in Internet cafes and pretend to be real employers. Generally, the number of intermediary companies ranges from 35 to 20 or 30, and they post on the Internet full-time. Several companies are competing with each other, and the competition is very fierce. Therefore, if a real employer hires people, it will send three or five, not a large number, and will soon be submerged in the sea of Wang Yang.

Its profit model:

58 City: The website is a platform for publishing and searching information for free. In order to provide users with more timely help for a long time, the biggest problem we face is the challenge of survival. Under the strict control of operating costs, we have launched some value-added services, such as refreshing information, setting top, placing advertisements and so on.

Gigi. Com: Really? User-centered? Jiji.com CEO Yang Haoyong believes that if an enterprise wants to succeed, in fact, service providers have no right to exchange the interests of users for their own interests.

Google's successful experience has well proved this point: when users' interests are put first, they will get more feedback from users. He said that traditional Internet information platforms often put the interests of advertisers first. Although it claims to focus on the interests of users, due to the pressure of profits, in the actual operation process, the interests of users are often placed in a secondary position. However, by making a solemn commitment to prevent pop-up advertisements, banner advertisements and floating advertisements from appearing on the page, Jiji.com will? User-centered? Seriously implement the company's business purpose from beginning to end.

At present, the market income mainly comes from two directions:

1, develop other regions to join because the company belongs to Gigi. Com has the ability of IT development, so it can develop classified information stations that can be deployed quickly, and earn profits by charging franchise fees through development. This trend is obvious. By analyzing the classified information stations in almost every city, you can find almost the same layout and interactive procedures in other cities.

2.ADM mode (advertising+charging information) As a classified information website with technical ability, Jiji.com has made advertising and charging information into self-mode income by developing a system that separates the home page and specific location from the general publishing interface. Users are free to post advertisements, but if they need to put them in a specific location, such as the home page, they need to pay. What is particularly rare is that some sites have achieved non-manual intervention, and users can post a series of self-help behaviors from recharging to site selection, which reduces operating costs and improves system efficiency.