How about live broadcast of children's toys with goods?

According to the reporter of Chinese and foreign Toy Manufacturing magazine and toy manufacturers, we know about the toy market in the first half of the year. Compared with the repeated innovation data of various platforms, most toy manufacturers generally say that the live delivery effect of e-commerce is not good, and few of them have tried and failed.

Aimengbao, a baby brand under Shifeng Culture Development Co., Ltd., has launched a series of new products. In view of the product characteristics, Fashion Culture chose to cooperate with Ye Yixi, a star, to promote a bell with her products. According to Chen Yongdong, the company's brand manager, the cooperation was operated by a third-party organization at that time, with the aim of stimulating product awareness. In addition to this example of fashionable culture. Many toy manufacturers said that they had cooperated with the anchors recommended by the platform, and also cooperated with the anchors in online celebrities, but the effect was not obvious. In good times, the turnover will be tens of thousands of yuan, but after giving the anchor a commission, there is basically no profit; There are only a few orders in bad times, and even the pit fee is not enough.