How to understand the position of pre-sales?

Some units are called pre-sales product architects, some are called pre-sales engineers, some are called solution engineers, Tencent and Ali are called architects, AWS and Microsoft are called SA- solution architects, with different names, but the actual work content is similar.

What is pre-sale? Pre-sales is a position between sales and R&D, which helps sales to present products and solutions to customers from a technical point of view, and ultimately helps sales achieve sales performance. The key to pre-sale lies in "selling", and its ultimate goal is to sell its own programs and products to users; And "before" represents the sales stage, that is, the stage of consulting customers before the sales are successful.

Therefore, pre-sales work is to solve business problems by technical means. Winning orders is the goal, the core of technical solutions is to meet the needs of users, and the bottom line of cost and profit is the premise of all technical solutions.

Goal: win contract orders with the cooperation of sales.

Core: Customize the solution to meet the needs of users.

Premise: cost and profit analysis

Second, how to do pre-sales?

So, how should the pre-sale work be carried out? Pre-sales work needs to fully consider four parts: demand, scheme, implementation and business. If you can do these four jobs well, you will feel at home in the company and live a free and chic life.

3. Pre-sales daily work content

Daily work can be divided into four aspects: customer visit, project management, demand management and scheme sequencing.

Do pre-sales friends know much about their work?

Will there be more pre-sales ability and skill updates in the future, such as pre-sales basic ability? Pre-sales growth and career development? How to talk about business when customers visit? How to write a detailed solution? How to do PPT scheme? Made a high-quality PPT plan, how to tell a vivid sense of story? ......

I am also a companion who walks on the road of pre-sale. Let's encourage each other! ヾ(? ? ? )?