How do college students do a good job in campus promotion?

To do a good job in campus promotion, we should make market positioning according to the products or services promoted and determine the target customers and audience groups. On the university campus, people from all walks of life are all-encompassing, and everyone has different characteristics and needs. This requires us to locate the market and identify our own promotion targets before we can take the first step of promotion.

For example, if you want to promote an App that is mainly used to publish campus recruitment and internship information, you must do a good job in market positioning. Not everyone needs this application. At school, it is accepted by many students who are facing employment and need internship positions. Popularizing it among them is definitely more efficient and effective than casting a net widely in schools.

To do a good job in campus promotion, it is necessary to let the audience get immediate benefits and benefits. Then, as mentioned above, after selecting the audience, it should be promoted by sweeping the building and poster propaganda, which should achieve certain results. In addition, if the audience can get some specific small benefits in the short term, it will stimulate their interest in using them. Before, a friend was promoting JD.COM white stripes. Users can get 20 yuan phone bill by registering and using it, which greatly improves the promotion success rate. So when we do campus promotion, we can learn from this method.

Endorsement is very important for campus promotion. We can find that some people often do campus promotion under the banner of XXX. This is a brand marketing strategy, and it also captures the common psychological characteristics of everyone. I believe everyone will be more interested in the products of well-known brands. Therefore, in campus promotion, if we can find a suitable brand endorsement, it will greatly promote the promotion.

Do a good job in campus promotion, but also need to get a good attitude. Nothing is smooth sailing, and when it comes to promotion, you will be a little frustrated. This requires us to calm down, analyze the shortcomings, and constantly improve the promotion methods in order to make a breakthrough and achieve results.