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Half a year, short is not too long. According to your introduction, we can see that you are a serious and responsible shopping guide. Maybe your efforts are in the wrong direction. Experience is directly proportional to experience. If you want to accumulate as much experience as possible in the shortest time, you must integrate theory with practice, constantly sum up and constantly improve yourself in order to achieve satisfactory results.

It is suggested to find some information to charge first, such as clothing fabrics, customer psychology, store display knowledge, and always pay attention to fashion trends. With good ideas, you can convey your confidence and your expertise to customers. Are there any products that can't be sold after conquering customers? What's left is that the customer says, "Beauty, I'll take this set. Please wrap it for me! " ! I hope my answer is helpful to you.

In addition, I recommend you to go to the super shopping guide section of China Clothing Business Network. (/info/info _ list _ 103.htm) The following is my brilliant analysis:

Every clerk wants to be a gold medal shopping guide, because you are the main force of terminal sales. The key to the improvement of store performance lies in how our shopping guide explains our products to consumers and whether clothes can be sold. Terminal shopping guide plays a great role. A successful shopping guide must have many qualities, including personal ability of successful sales, correct sales methods, good customer relationship management and a certain degree of self-improvement plan.

First of all, a shopping guide must have certain personal ability, good professional image, ingenious communication skills, rich professional knowledge and comprehensive forging of personal qualities, which are all factors to measure whether a shopping guide is excellent or not. A good image can not only enhance self-confidence, but also make customers feel good at the first time, shorten the distance with customers in an instant, and then feel good about the brand; Constant smile and praise is a sharp weapon to communicate with customers, which can make customers feel proud; And a series of company knowledge, product knowledge, industry knowledge and related knowledge make you comfortable in the process of shopping guide. You can become an expert in the industry where the products you sell, and you will find it much easier to sell. You are no longer a salesperson, but a product consultant. You can help customers solve product questions and choices, so that you can easily gain the trust of the other party and the transaction becomes a natural thing. The comprehensive forging of personal qualities is the driving force for a shopping guide to never fall behind.

Secondly, customers who buy clothes have various mentalities: there is consumer demand, but it is not very strong; Have no special preference for brands, styles, colors, etc. Time is abundant, and the psychological price range is large. Therefore, it is necessary to guide customers in a targeted manner and tap their consumption demand points. For example, a shopping guide of our company has encountered such a situation: a customer came to buy clothes, and the shopping guide directly went forward and said that clothes with similar quality to ours on the market had children's clothes. The customer left immediately, and it is extremely irrational to say high-end brands rashly without knowing the customer's needs. The shopping guide doesn't understand the customer's needs at all, but only passively responds to the customer's questions. Although the characteristics of the product are introduced, due to the ignorance of customer needs, the introduction can only be general and aimless, so the content is empty, the language is dry and unconvincing. You can't gain the trust of customers, and of course you will lose business opportunities.

The correct sales method should be to analyze the customer's consumption demands, praise the customer constantly, get rid of the customer's alert psychology, and then get to know the background information of the other party as much as possible, and then the cut-in way of selling products, such as "I don't know what style of clothes your child likes?" You should have seen many brands and styles of children's wear. Do you think our products are a little different? "Of course, customers will have positive and negative reactions. In the face of customers' affirmation, we should express our appreciation to customers with positive words, which will deepen their pride invisibly. When customers are still hesitating, we should intensify our efforts to convince them with the advantages of various products (quality, price and comfort). Usually, customers are diverse and will ask different questions, and the answers are not unique and fixed, but the general idea is to identify and praise each other first, and then give their own reasons; The most stupid method is the most effective method, which answers customers' questions, records them, and constantly corrects and perfects them in practice; Good experience comes not only from the summary of success, but also from the reflection on failure, which will give you more profound enlightenment. Even the smartest or most experienced salespeople should keep practicing, refining and perfecting, because customers and competitors are becoming smarter and more sophisticated.

Third, good customer relationship management will make your working ability more mature and your business performance better. This requires correctly handling the public relations crisis, establishing customer files and becoming friends with customers.

In crisis management, always apologize in a humble tone, calm the anger of customers, and tell customers that you will investigate as soon as possible and reply in the shortest time. Whatever the reason, you must investigate and give a solution.

Every customer is asked to leave a document. The information filled in by customers is only the most basic content, and more valuable things need to be collected, recorded, sorted out and utilized by sales staff. These details will bring you unexpected results.

Make friends with customers. Today's customers may bring you more tomorrow's customers, which will be much easier than developing customers yourself. Being good friends with customers lies in that you can bring him lasting value, including psychological pleasure and sharing useful information, knowledge and experience. , from your continuous learning and accumulation; The surprise of special day comes from your customer file records; Pay attention to details, treat them differently and give some thoughtful gifts. The effect of word-of-mouth communication allows you to get more business inadvertently.

Finally, a successful shopping guide must always remember to recharge himself and improve himself. The only thing that will not change in the world is constant change, and we must have a lifelong learning mentality; According to the actual situation, make an achievable study plan and give a detailed schedule; Knowledge must be used to be valuable, and book knowledge and skill training should be truly combined with practice; Learning objects: bosses, colleagues, peers, other industries, customers, with a learning attitude, you can learn from everyone; Pay attention to the accumulation of daily life.

Successful sales must be carried out with the eyes of lovers, the hearts of poets, the swords of chivalrous men and the brains of scholars. If the terminal shopping guide is still at the stage of selling products by products, please think about it. Do I really know the products I sell? Do I really know the clients I'm dealing with? Why should customers have a good impression and trust on me? Where is the value I can bring to my customers? Can I continue to bring surprises or added value to my customers? Do the above, and then keep thinking, then, the gold medal shopping guide is not far away.