How to be an excellent shopping guide and talk about the skills of excellent shopping guide?

I am the shopping guide of Midea Company. During my five years as a shopping guide, I constantly summarized the details in my daily shopping guide, and constantly strengthened my study of product professional knowledge and promotion skills, from an ordinary shop assistant to an experienced and confident shopping guide. I deeply feel that the shopping guide work is ordinary, but it is noble. It will form a colorful bond between thousands of consumers and manufacturers in Qian Qian, which is the source of the company's development and growth. As an excellent shopping guide, I have the following experiences: first of all, we should be familiar with Midea's company, understand its background and enhance our self-confidence, so as to be invincible in the fierce market competition. Midea Company is one of the largest home appliance enterprises in China, and it is also a diversified group company, which produces many varieties, which is quite different from the general traditional enterprises. Midea's products have a high starting point, high technology content and strict quality inspection, which are unmatched by other enterprises. Moreover, the company has strong strength and can constantly adjust its structure and innovate its products to adapt to the ever-changing consumer market. In daily shopping guide life, knowing these things is very helpful for shopping guide work, which makes you more confident in the products you sell, and can also convey this confidence to consumers unconsciously, so that they have the confidence to trust the products produced by this enterprise to buy and use. The second point: We should fully understand the product knowledge, and know that it is different from every selling point of other brands as the main point of publicity, so as to make our products more distinctive. At the same time, we should also understand the characteristics and functions of competitive brands, so as to win every battle. At the weekly shopping guide meeting, we often exchange and discuss, learn from each other's strengths, record some good experiences, and pass on our accumulated experience to everyone, so that everyone can get together. The third point: read more books about promotion skills after work, such as Consumer Psychology and Marketing, to understand the dynamics of the consumer market, be familiar with consumer psychology, make corresponding decisions for different customers, know how to figure out customer psychology, grasp the right marketing opportunity, impress consumers with wisdom and sincerity, develop more potential customers, and integrate skilled product knowledge into certain shopping guide skills. Attract customers with a complete set of product knowledge introduction, and know how to compare customers with competitive brands with a clear mind, foster strengths and avoid weaknesses, compare functional benefits realistically, help customers make appropriate analysis and decisions, infect customers with integrity, and let customers trust you, trust you and trust brands.