Why did Ma Wei close the door?

A reporter contacted Hu, general manager of Mawei (China) Co., Ltd., who said that all Mawei shops on the Internet were closed. He responded that not all the stores were closed, but only a few were adjusted from various aspects. Regarding the pressure of the legendary Uniqlo, he said that there is no dispute between Mawei and Uniqlo, only normal commercial competition. He did not respond positively to whether the adjustment of the store was related to Uniqlo.

20 1 1 In August, Mawei opened its first store in Ningbo Century Oriental Store, and Mawei gradually moved from Ningbo to the whole country, with stores in Zhejiang, Shanghai, Jiangsu, Anhui, Hunan and other provinces. By July of 20 18, Mawei had nearly 90 stores.

There are rumors that Mawei is subject to Uniqlo, mainly because Mawei is a sub-brand of Shenzhou International Group.

In 20 17 years, the company achieved sales of180.85 million yuan. Brand customers accounting for more than 0/0% of the company's revenue/kloc-are Uniqlo, Nike and Adidas, with revenue contributions of 5.3 billion yuan, 3.7 billion yuan and 3.6 billion yuan respectively.

According to the data, in 1997, Shenzhou International signed the first major international customer Uniqlo, and completed 350,000 production orders within 20 days. Since then, it has won the trust and cooperation of Uniqlo. Since then, Shenzhou International has gradually reached cooperative relations with brands such as Nike, Adidas and Puma.

At that time, some insiders asked, is it illogical for Shenzhou International, which has been focusing on OEM business, to launch its own brand?

In the operation of Mawei brand, Mawei has undoubtedly become a new competitive product of Uniqlo in China market, and the saying of "boycott" can be described as smoke without fire.