What kind of stores operated by Taobao are most likely to be targeted by professional counterfeiters?

Recently, the editor joined a group of people. I saw this kind of anti-counterfeiting method in it. These people define themselves as the purifiers of the market. From their daily chat records, the editor found that the current anti-counterfeiting methods are getting more and more new, and there are only things you can’t think of. What they can't do makes it difficult for many businesses to guard against it. The editor below will take you to see what kind of stores are most likely to be targeted by counterfeiters:

1. Let’s first look at the three forms of blackmail:

First The first type is called bad quality review: for example, if you are selling 925 silver jewelry, he will get an appraisal certificate saying that your product only has 80% silver content; the second type is Taobao extreme word blackmail: for example, "best quality", "Taobao's most extreme" ?, ?Best quality? and other related words. The editor will simply share it with you. If you want to know more and more specific, you can consult Hangzhou, a professional hosting service provider that provides merchants with high-quality online store operation services.

The third type is trademark registration of common terms: they will register keywords that consumers often search for as trademarks. If you use this keyword, you will be said to have infringed the trademark.

2. Let’s take a look at what kind of stores are most likely to be targeted:

The first is a Taobao store that sells well-known brands: such as Yves Saint Laurent, LV, Chanel, and Givenchy. Stores that wait for products are the number one targets for crackdowns on counterfeiters.

The second is a trendy brand store: once a store selling popular fashion brands such as Nike, Puma, and Champion is targeted, the anti-counterfeiting masters in the group will take action first to achieve the goal. The purpose of refunding and not returning goods was achieved. After the purpose was achieved, the link was thrown into the group, and the apprentices flocked to it. In the end, the store basically closed down.

The third is limited edition product stores: brands such as Issey Miyake that often produce limited editions are also the main targets of counterfeiters. Nowadays, many anti-counterfeiters in society rely on foodies to complete their whole body of brand-name outfits.

The more dangerous sellers just mentioned, if they are really selling fakes, I think they deserve their punishment; but what I fear most is the subcontracting of genuine goods. Many experienced counterfeiters even sell genuine goods. Anyone dares to do it, let me give you some real examples below.

Food foodies: First go to the store to order a box of milk, and when it arrives, break a bottle of the product inside, and use verbal tricks to convince the customer service staff to indirectly or directly admit that the product was sent by you. Then I bought a large amount of goods, issued a refund only after receiving the goods, and finally uploaded the evidence of Wangwang chat.

Cosmetic foodie: First buy a cosmetic you want, and then buy a cheaper version of the same model on Taobao. After both products arrive, you complain on the grounds of "fake" but it is originally genuine. link, and then send back the fake goods you bought, in order to achieve the purpose of exchanging the fake ones for the real ones.

During this process, it is difficult for brand owners to immediately discover that they have been subcontracted, and it is inherently difficult to identify authenticity. The previous Buberry Tmall store was closed in less than three months because there were a lot of When people buy genuine goods and return fake ones, it is difficult to obtain evidence and the identification cost is high.

Fake appraisal certificates: Fake appraisal certificates for Nike, Puma, Vans and other brands are sold in the group for more than ten yuan each, and even summonses from hospitals, industrial and commercial bureaus, and courts Can do it.

They will find a purchasing agency on Taobao that sells genuine goods, insist that they are fakes, and then issue relevant identification certificates, because selling fakes will do great harm to the store, even if they are selling genuine goods. , the merchants will consider themselves unlucky and give money to solve the problem.

Mobile phones can also be used as foodies: mobile phones have a serial number, which can be used to determine authenticity. Anti-counterfeiters will forge the serial number through PS, then forge the identification certificate and initiate a counterfeiting complaint.

There will be many counterfeiters who use this method to defraud money. Mobile phone categories and food categories are high-risk categories. They will check all the licenses of your store one by one. Once they find you If there is no certain license, for example, there is no 3C certification in the 3C category, or if the overseas goods are shipped domestically, they will directly extort 5,000 yuan, which is called a compensation car in the slang.

After successful compensation, the anti-counterfeiters will post their transcripts in the group and recruit apprentices, and then a new group of anti-counterfeiters will be born. This is how a large number of anti-counterfeiters on Taobao came about, with repeated bans.

So in some categories that are particularly easy to be deceived, you must train your customer service staff to let them know what words cannot be deceived.

Of course merchants will also launch resistance. There are now various third-party exposure websites, such as Shopkeeper Chacha, Anti-Evil Alliance, etc. However, not all merchants will check every order. The cost is too high, and the accounts of counterfeiters are constantly changing. If it is a new account, the platform cannot trace it at all, and the platform cannot cover all counterfeiters. The accounts on key platforms are not necessarily all counterfeiters, and there are also normal consumers. Flagged in error.

The official also provides three channels for merchants to complain - cloud tags, rules, and evaluation management. Some accounts have been applying for refunds. Taobao will lock these accounts and monitor these accounts. Your account will be banned, or more seriously, it is an illegal act and you can call the police.

Cloud Tag: When encountering someone who is cracking down on counterfeiters, merchants can tag the buyer on Cloud Tag, so that other merchants can be wary of this buyer, and at the same time, they can also see other sellers' tags. malicious buyers.

Many merchants are worried about dispute refund rates. Only the length of time for refunds to be completed independently, the time for returns and refunds to be completed independently, and the rate of refunds to be completed independently will affect the store's operating indicators. Therefore, after receiving When receiving a return or refund message, people habitually click to confirm the refund before receiving the goods. This is also a key factor that leads to the final failure to receive the goods, or the receipt of few pieces, empty packages, or inconsistent goods.

So merchants must be serious when handling returns. They must receive the returns, inspect the goods, and confirm that they are correct before confirming the refund.