Achievement experience of Huaiyin cigarette factory

The key reason why Huaiyin Cigarette Factory fell to the lowest point in history in 1989- 1992 is that it failed to increase investment in tec

Achievement experience of Huaiyin cigarette factory

The key reason why Huaiyin Cigarette Factory fell to the lowest point in history in 1989- 1992 is that it failed to increase investment in technological transformation in time due to misjudgment of the market in the early Eighth Five-Year Plan period, and the main products represented by the Grand Canal have been "dusty" for decades, which cannot meet the market demand. Learn from the painful experience. 65438-0992 Huaiyin Cigarette Factory started with relying on scientific and technological progress and improving quality, taking technological progress as the main driving force for enterprise development and implementing science and education to revitalize the factory.

During the period of 1992- 1998, Huaiyin cigarette factory invested 560 million yuan in technical transformation, which made the equipment level and production capacity of the enterprise reach a new level. It has successively introduced 9 sets of wrapping equipment, 6 sets of turnover cigarette packaging machines and 3 sets of all-inclusive cigarette packaging machines with international advanced level, so that the annual cigarette production capacity has increased from 260,000 cases to 400,000 cases, and the turnover cigarette production capacity has reached 240,000 cases. The enterprise also invested more than 20 million yuan to transform the silk-making production line introduced during the Seventh Five-Year Plan period, which greatly improved the technological level of cigarette silk-making and stabilized the product quality.

Huaiyin Cigarette Factory has always attached great importance to the quality education of its employees. 1983 set up a special education department, which takes the lead in training newly hired middle-level cadres, newly recruited college students, demobilized cadres and on-the-job employees every year. Since 1992, the training density has been further increased, and the whole factory has proposed to implement the "people-oriented project" and carry out multi-form, multi-channel and multi-level technical business training with the emphasis on post training for all employees.

The great promotion of science and education to Huaiyin cigarette factory is mainly reflected in the following aspects: the introduction of advanced equipment and technology has promoted the adjustment of the product structure of Huaiyin cigarette factory, made the economic benefits of the enterprise grow rapidly, improved the quality of all staff, ensured the effective play of advanced equipment and solved the contradiction between good equipment and low quality.

1992- 1995 according to the market demand, the focus of product structure adjustment in Huaiyin cigarette factory is to increase the proportion of filter cigarettes. The successful transformation of cigarette making machine increased the proportion of filter-tip cigarettes from 54% of 1992 to 100% of 1995, and realized profits and taxes of 407 million yuan. The sales revenue of each box of products increased from 1763 yuan in 1993 to 322/kloc-0 yuan in 1995.

1996- 1998, the focus of product structure adjustment is to increase the proportion of flipped cigarettes. Due to the formation of nine sets of imported high-speed production lines, the production ratio of turnover cigarettes has increased from 1995 to 60% of 1998 and 1998. Since 1992, the biggest change in Huaiyin cigarette factory is the renewal of the concept of all employees. With the establishment and gradual improvement of the socialist market economic system, Huaiyin Cigarette Factory has realized that it will be eliminated in the new round of development if it does not adhere to market orientation and fix production by sales. Therefore, enterprises have always regarded the establishment of a market-oriented operating mechanism as a major event.

1. Remove the shackles of planning and establish "pursuing market maximization" as the fundamental guiding ideology of management. Pursuing the maximization of interests is the fundamental purpose of enterprise production and operation under the condition of market economy. Under the guidance of this idea, Huaiyin Cigarette Factory implemented the strategy of moving the market to the south. Implementing this strategy can be said to be an important strategic decision in the 50-year history of Huaiyin Cigarette Factory. For a long time, especially since the Huaihe River valley entered a trough, the tobacco production market in the Huaihe River valley was mainly confined to northern Jiangsu. Although the population in northern Jiangsu is relatively large, the consumption level is relatively low, while the consumption level in southern Jiangsu is relatively high in the country. Huaiyan put forward the strategy of moving the market to the south, which can not only further expand the market and improve the market share and coverage of products, but more importantly, promote and improve the product structure through the development of the market in southern Jiangsu, thus ensuring the rapid growth of enterprise benefits. After the implementation of the strategy of moving south, due to proper measures and effective methods, the sales volume of Huai-produced cigarettes in southern Jiangsu increased sharply from the shortage of 1000 cases in 1999 to nearly 90,000 cases in 1999.

2, according to the market principle, formulate product management strategy. Under the condition of market economy, Huaiyin cigarette factory has formulated the business strategy of "stagnation, limited and steady expansion" according to the principle of marketization. That is to stop the unsalable products in the market, limit the dull sales in the market, and expand the best-selling products in the market. Under the guidance of this policy, Huaiyin Cigarette Factory stopped producing unsalable products in the market. For the "Grand Canal", although the market is dull, it is based on transformation because there are still some loyal consumers. From 65438 to 0993, the newly rebuilt Grand Canal was loved by consumers and its sales increased greatly. For best-selling products such as "Romantic" and "Yipin Mei", production will be moderately expanded. 1992- 1996 "Romantic" sales increased rapidly, 1995 sales reached 80,000 cases, making it the largest local tobacco brand in Jiangsu.

3, the ideological transformation of cadres and workers as the first job, to lay a good foundation for the establishment of a new mechanism. The renewal of ideas is the biggest renewal. Due to the long-term constraints of the planned economy, it will be a long process to completely update the concepts of all employees. Without the ideological transformation of all employees as the basis, it is difficult for enterprises to effectively implement the business policy formulated according to market orientation. Therefore, Huaiyin Cigarette Factory has always attached great importance to the ideological transformation of all employees, constantly paying attention to the training of market economy knowledge and the education of situation and tasks for cadres and workers, and gradually reforming the internal management mechanism, so that the cadres and workers in the factory can truly establish the concept of market economy. Through decades of practice, Huaiyin Cigarette Factory has summed up an experience: "The decisive victory lies in the market, and the success or failure lies in the interior". 199 1 August, when Huaiyin cigarette factory was at the lowest point in history and struggling, the newly adjusted leading group proposed to take the market as the guide and reform the three systems of "employment, personnel and distribution", which brought Huaiyin cigarette factory a new world.

Since 1996, Huaiyin Cigarette Factory has been under the pressure of innovation and pursuit of high standards, and started to implement three systems, namely ISO9002, ISO 100 12 and modern enterprise standards, and successively implemented them in 1997, 1998 and 65438+. The establishment of the three systems indicates that the internal management of Huaiyin Cigarette Factory has entered a standardized, institutionalized, scientific and procedural track, and promoted the improvement of other management levels of the enterprise. For example, the file management and equipment management of Huaiyin cigarette factory reached the national second-class standards shortly after the establishment of the three systems. The establishment of the three systems has become the most brilliant management achievement in the 50-year history of Huaiyin Cigarette Factory.

In the 50-year history of Huaiyin Cigarette Factory, Huaxin, Rose, Romance, Grand Canal and Yipin Mei are the five biggest brands. The two most successful brands are the Grand Canal and Yipin Mei. These two products can be said to be well-known brands with certain influence in Huaiyin Cigarette Factory. For example, "Yipin Mei" was officially put on the market from 199 1 at the end of 1999. In less than nine years, it produced 450,000 boxes, which is the highest grade in the history of Huaiyin Cigarette Factory. 1999, its sales volume will reach170,000 cases, and it is the product with the largest sales volume, the best benefit and the fastest development among local cigarettes in Jiangsu. It was awarded the second place of "National Excellent Cigarette" and "National Famous Cigarette" by the State Tobacco Monopoly Bureau 1998. It sells well in coastal markets including Jiangsu and has a certain popularity in the country.