The same is the distribution of leaflets, so that more students can be recruited.

Printing school profile forms and sending people to places with many potential customers are the most commonly used market means for enrollment management in primary and secondary training schools.

To put it mildly, marketers are bill distributors, and to put it mildly, they are like beggars on the street. If someone comes over, he will put his hand in one.

So, how to distribute leaflets to achieve effective enrollment?

In fact, sending a single page is a technical activity as well as a management activity. The most common problems are: chaotic management and ineffective use.

Source of bill issuer

General training institutions like to find college students best, because they have higher quality, better image and better publicity effect. Judging from the actual situation, this may not be the case. The bookkeeper is a manual worker standing on the street. It is impossible for the staff in your unit to stare at one by one, so the degree of hard work and hard work is far more important than academic qualifications.

Pre-management and training

The usual way of training institutions is to recruit a group of students everywhere, and then inform them to meet somewhere in the morning, and the staff of the institutions will assign tasks, and then everyone will do it separately and disperse in a hubbub. This is a big no-no. Training institutions are unfamiliar with these temporary workers, who work purely for economic benefits and are prone to the problem of being lazy and wasting resources.

Therefore, the day before work, if possible, you should have a training. Mainly grasp three points: brainwashing, standardization and training. Brainwashing is to let the other party recognize you and be willing to work hard for it; Norm is to tell each other what can and cannot be done; Training is teaching each other what to do and how to do it.

Matters needing attention when issuing bills

Live Cargo

The managers of some institutions never go to the scene to know the situation, and they don't despise or look down on users in the cold wind or hot sun, resulting in many unrealistic ideas. So your manager must visit the front line, observe customers, guide work and solve problems.

Smile principle

In order to reduce the situation that leaflets are thrown away quickly, in addition to improving the psychological quality of senders, we should also establish brief eye contact with passers-by with a smile and then hand over a page, so that the probability of being thrown away immediately is much smaller.

Five sentences

This is a popular saying, the billing officer should talk to the user, but don't say too much, just say the last five sentences.

There are two reasons: first, try to reach as many users as possible in a certain period of time, and don't spend too much time on one user, and other users pass by; Secondly, if you talk too much, you lose. Issuers of bills are generally not experts in this field. If you talk too much, it will be exposed.

Information feedback and summary

After one or several days of billing activities, we must set aside some time to call the billing personnel and the site management personnel to communicate. Many organizations ignored this step and dissolved as soon as the activity was over, wasting this great opportunity. Summary can achieve the following effects:

1) Get feedback on the organization's products and services, such as what kind of follow-up activities users are interested in (free classes? Coupon? )