What's the difference between joining a store and opening your own?

1, the difference between fame and mode:

Franchise stores have a certain popularity in the market and a mature operation mode. As long as they follow the operation mode provided by the brand, they can obtain stable income. It takes time and energy to open your own shop and realize the publicity and operation mode of the shop, and the cycle is long.

2. The difference between energy, manpower and new product release.

The brand will provide professional assistance in the site selection and decoration of franchise stores, and develop new products regularly to meet market demand without the trouble of franchisees.

Do it yourself when opening a shop, from site selection to stock purchase to LOGO design. Relatively speaking, it will take you more time and energy. For the research and development of new products, it is impossible to open a store by yourself as quickly as a professional R&D team, which will take the wrong market opportunity.

3. Investment cost:

The joining fee for opening a franchise store is an essential fee, and you don't have to pay the joining fee for opening a store yourself, which virtually saves the investment cost.

4, the difference between the purchase channels:

The purchase channels of franchise stores are determined by the headquarters, so it is difficult to have room for manoeuvre in price positioning. There are not so many restrictions on opening your own shop, so you can freely choose the purchase channel and effectively control the cost.

Extended data:

The so-called joining is that the enterprise organization authorizes the service badge to the franchisee, so that the franchisee can use the image, brand and word of mouth of the joining headquarters to attract consumers to spend in the commercial consumption market. Moreover, before starting a business, franchisees will impart their own experience to franchisees to assist in starting a business and management. Both parties must sign a franchise contract to achieve the cooperation goal of * * * *. However, due to the different nature of joining, the joining headquarters can charge the joining fee, deposit and commission to the joining owners.

Franchise stores refer to those stores that specialize in selling specific goods. These goods are closely related, either with the same brand or a series of specialized goods. Franchise stores generally pay great attention to store decoration, giving people a sense of quality and a unified image. For example, selling goods with traditional characteristics, the store layout highlights the classical beauty; Selling fashionable products, the decoration of the store highlights the modernity. At the same time, franchise stores provide more services than other stores, such as consumer consultation and suggestions.

References:

Baidu encyclopedia: franchisees