What do you need to learn to open your own clothing store?

1. customer orientation. At present, the classification of consumers is becoming more and more detailed: age, occupation, income, education, preferences and so on. At present, the portrait of the customer must be clear. It cannot be a simple age range. In fact, the dress styles of peers are different now, so the positioning of customers must be specific. For example, people aged 30-40, with high income, OL style and financial industry, require more formal clothes and high quality clothes.

2. Commodity source and unit price. When the customer base is clearly defined, then the product style and price of the store are basically determined, which also determines the unit price of the goods and customers in the whole store. In addition, in the current retail environment, the uniqueness of goods is also very important.

3. The location and size of the store. According to the customer's positioning and shopping habits, you can also basically determine the location of the store. Is it in the mall or the community? If you enter the mall, you should also analyze the customer base and passenger flow of the mall to ensure that the store is opened in a suitable location. Different business districts have completely different customer groups.

4. Shop image decoration and display design. According to the style orientation of the store, the decoration scheme is determined, and visual merchandising's management ideas are added to the store's hard-fitting design.

5. Formulation of group goods and sales tasks. According to the area and props of the store, the reasonable number of SKUs is calculated, and the sales task of the store is formulated according to the sales situation of the surrounding stores. Break down the sales task into daily, and calculate the daily delivery quantity, so that we can roughly calculate the quantity of the first delivery and reasonable inventory.

6. Recruiting sales staff and training. Shops with an area larger than 100㎡ need to recruit at least 3 salespeople. Therefore, before recruitment and sales, it is also beneficial for recruiters to establish and improve the relevant management system and sales commission system, especially the complete promotion mechanism.

7. Opening Exhibition. After the decoration of the store is completed and the goods are in place, it is the most crucial step-the opening exhibition. According to the layout designed before, the whole store will be divided into regions, combined with the selected commodity style. It can be displayed with emphasis according to the trend of the season. Then it is displayed according to the saturation and purity of the color and the contrast color.