What group does Yonghui Supermarket belong to?

Yonghui Supermarket is a large private joint-stock enterprise group in Fujian Province. In March, 20001year, Zhang Xuan opened Yonghui Pingxi Supermarket, the first supermarket in Fuzhou, trying to introduce fresh agricultural products into modern supermarkets. The business area of Yonghui Pingxi Supermarket is 1.500 square meters, of which the business area of "fresh food area" accounts for 50% ~ 70% of the whole supermarket. Housewives and office workers are the main customer groups, covering all kinds of seafood, agricultural and sideline products, table food and so on. They also invested money to create a clean, orderly and comfortable shopping environment, equipped with pesticide residue detection equipment for fruits and vegetables, and bid farewell to the filth of traditional farmers' markets. As soon as this commercial format appeared, it achieved great success with its unique business model and accurate market positioning, and developed rapidly like a snowball, which was widely recognized by the people. Known as "People's Livelihood Supermarket, People's Yonghui", it was praised as the forerunner of "changing agriculture into supermarket" in China by seven national ministries and commissions. Its business model was listed in "Top Ten Innovative Cases of Retail Industry in China", and Yonghui Liming Store was rated as "Top Ten Supermarket in Fujian" by Fujian Economic and Trade Commission.

Enterprise honor

In 2003, Yonghui Supermarket became one of the "Top 100 Taxpayers with over 10 million yuan" in Fuzhou. The total sales in 2004 exceeded 2 billion yuan; In 2008, the turnover exceeded 7 billion yuan. In 2009, there were 22 supermarket chains with various formats 1 square kilometers, including 76 in Fujian, 2 in Beijing and 34 in Chongqing. In 2006, the annual sales exceeded 4 billion yuan, and the tax paid was about 70 million yuan. Won the famous trademark of Fujian Province and ranked among the top 50 chain enterprises in China. In June and June, 2009, Yonghui Beijing Liuliqiao Store and Shijingshan Lugu Store opened one after another, marking Yonghui's entry into the Beijing market.

corporate culture

Yonghui Supermarket, while implementing the steady development strategy, is also fully implementing the regional development strategy, striving to achieve the total annual sales of 654.38+0.5 billion yuan in five years and enter the forefront of commercial retail enterprises in China. Zhang Xuansong, the chairman of the company, was named "the man of the year in China chain enterprises in 2005" by China Chain Association and "the top ten business entrepreneurs in Fujian Province" by Fujian Economic and Trade Commission.

operating characteristic

Fresh operation is the biggest feature of Yonghui: the fresh operation area of Yonghui stores exceeds 40%, and there are all kinds of fruits, vegetables, poultry, meat, eggs and fish. In the total sales of the group, the sales of fresh agricultural and sideline products account for more than 50% of the total sales. The reason why Yonghui's fresh-keeping operation is highly competitive is firstly due to its professionalism in commodity display and atmosphere creation. In terms of meat segmentation, supermarkets generally divide it well, waiting for customers to buy it. Yonghui, on the other hand, is divided on the spot, and customers can cut whichever piece they want, which really meets the needs of customers' dining tables. Secondly, it is because of the uniqueness of Yonghui in the upstream supply chain. Unlike many large supermarkets in China, which dare not operate fresh products directly by themselves, they still mainly rely on wholesalers (these wholesalers usually have "three batches" or even "four batches", and most of them do not purchase goods directly from the place of origin, but directly buy goods that have been changed hands several times in the local area) or associate with manufacturers, Yonghui insists that all fresh products are operated directly by itself, and has established more than 20 procurement bases throughout the country to purchase directly from farmers' homes with cash. For example, when purchasing seafood products, Yonghui will directly drive the purchasing ship to the fishing boat in the sea to realize direct procurement, which is why Yonghui has few rivals in aquatic products management. In the purchase of fruits, Yonghui often packages the whole orchard, sorts the fruits by himself and puts the low-grade fruits in the store for promotion [2]. Yonghui has established the variety advantage of purchasing and the price advantage against the farmer's market through sufficient scale and strength to directly target the cash purchase of producers. When the watermelon in the street market is still 1 yuan, the watermelon in Yonghui Store can be promoted in large quantities at the price of 0. 12 yuan. In view of the short shelf life and large loss of fresh food, Yonghui's way to reduce the loss is to tally the goods at any time according to the sales situation. In many other supermarkets, frozen meat is put once a day, while in Yonghui, tallymen have to replenish it every two hours or even at any time. Every kind of fresh food will not be put in a lot at a time, such as ribs, about 5 yuan at a time, and then according to the sales situation, it is sold now and supplemented now [3]. Through such centralized management and display, the loss of Yonghui fresh products can be controlled at least around 3%, while many supermarkets even reach 20%. The reduction of losses not only helps Yonghui to give back to consumers at a cheaper price, but also increases the gross profit of Yonghui's fresh goods. Intensive and frequent distribution of goods is also one of the ways for Yonghui to seek lower costs. For many stores in the same area, the delivery frequency of Yonghui's delivery fleet can reach as many as three times a day. Because of the high delivery frequency, a commodity can be sent to several stores at one time, which can be digested quickly and reduce logistics costs. What supports all this is that Yonghui has a fresh management team that other supermarkets don't have. There are a large number of fresh management experts, purchasing experts and breeding experts in this team.

institutional shareholder

In 2007, HSBC, the direct investment department of HSBC, invested US$ 40 million in Yonghui Supermarket. In February 2008, HSBC invested another $35 million in Yonghui Supermarket. After two rounds of investment, HSBC directly became the second largest shareholder of Yonghui, accounting for 24% of the shares [4].