How to run a dessert shop?

Opening a dessert shop, like doing other businesses, must first establish a correct mentality-making money first. You may think this is nonsense, but many people don't pay attention to it. To give a few examples, there are many forms of dessert shops, such as fashion shops in Ji Man, traditional shops in Xu Liushan, and some street shops.

Entrepreneurs often make the mistake of opening the wrong store in the right place (for example, opening a fashionable dessert shop in an underdeveloped small and medium-sized city, which can't afford to spend), or opening the right store in the wrong place (for example, opening a dessert shop in an alley next to a bustling business district, with high store rent, many passers-by and few consumers). These are common mistakes;

So the first step you have to do is to find the right dessert shop opportunities in the local area, then decide what kind of dessert shop to open, and then position your own dessert shop. The best customers of the dessert shop are young women, college students, middle school students, couples and so on. Note that the distribution of these people is different from the positioning of dessert shops;

For example, for young women, it is best to open a high-end dessert shop in downtown, and for middle school students, it is best to open a low-end dessert shop near the school in the block. For couples and college students, sometimes the layout of the environment is more important than the taste. Corresponding to positioning is the choice of products. It is best to choose Hong Kong-style dessert, fruit fishing or western-style dessert for high-end dessert shops, Cantonese dessert, desktop milk tea and ice cream for low-end dessert shops, and milk tea, frozen tea and fruit refreshing for take-away dessert shops.

Choosing a good place is to rent this place and apply for business licenses and other licenses. At the same time, another thing is decoration. Generally speaking, the decoration of dessert shops is mainly simple and warm, because the mood of eating dessert is very casual (unlike eating). Remember that the quality of tables and chairs is better, and customers always attach great importance to physical contact. In addition, accidents are not easy to occur. There is also the choice of suitable dishes, remember that it is best to have good quality and simple design, because many desserts are rich in color, and your dishes are rich in color and one step ahead.

Buy equipment and raw materials while decorating. Generally speaking, if you don't have much money, you'd better buy second-hand refrigerators, freezers and sterilized cupboards. After all, these things are not easy to break. Others are best bought first-hand. If it is an open kitchen or has sufficient funds, it is best to buy first-hand goods with good reputation. After all, customers are sometimes curious. If you have the equipment number, he will have more confidence in your store.

When the decoration is finished and the equipment and raw materials are ready, your recruitment should be over. At this time, you should devote yourself to the trial of equipment and the training of employees. After all, not using equipment at work will affect efficiency. In addition, dessert shops are new things after all. It is also very important to train your employees to be familiar with all kinds of desserts and clearly recommend them to customers.

It's time for trial operation. You can invite nearby residents to try it in the form of free or ultra-low price. Remember, before you do this, your relatives and friends have confidence in your craft. If you are a good craftsman, please rest assured that there will be many repeat customers to help you soon;

Of course, do a good job. There is still a lot of work to be done. For example, sales promotion should be in place, account management should be clear, employee incentives should be effective, new products should be introduced with seasonal changes, and raw material procurement should ensure quality. Small shops are no smaller than big ones, so be careful.