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What brand does China Jordan belong to?
This brand belongs to the mid-range brand.
China Jordan brand (Fujian Jordan Sporting Goods Co., Ltd.) was initially positioned as a mid-range sporting goods brand, and it belongs to Jinjiang's major sports brands together with 36 1 degree, Peak, Xtep, Hongxing Hongxing Erke and Anta, with its main cost performance and relatively moderate product price, which is suitable for the mass market.
China Jordan brand positioning is mid-range, depending on its product line and marketing strategy.
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