Development of Ziyang Branch of China Mobile Sichuan Co., Ltd.

Mobile Change Life —— On-the-spot report of the leap-forward development of China Mobile Ziyang Branch 12 anniversary

Twelve years of hardships, twelve years of spring and autumn.

Today, China Mobile Ziyang Branch (hereinafter referred to as Ziyang Mobile) has gone through twelve autumn and winter.

Since 12, Ziyang Mobile has always followed the core values of "respecting morality, caring for life, and striving for perfection", constantly innovating scientific and technological breakthroughs, improving service quality, and actively assuming social responsibilities, thus realizing the leap-forward development of the enterprise from the year of entrepreneurship to the year of expansion.

At present, Ziyang mobile users have exceeded the 6.5438+0.5 million mark, and the user scale ranks first in the city. The accumulated profits and taxes paid exceeded 400 million yuan, and in 20 10, it was rated as one of the top 100 tax and operating income enterprises in ziyang. In 20 10, the comprehensive performance appraisal of enterprises ranked first among all cities and states in the province.

Building a wireless city

Create a benchmark for industrial technology development.

As long as you hold smart terminals such as mobile phones, you can know the traffic information at any time, check the news at home and abroad anytime and anywhere, buy movie tickets, and directly inquire about water, electricity and payment;

When traveling, we don't have to worry about the limited storage space of digital cameras through high-speed wireless networks. After shooting, they can be directly transmitted to the network hard disk through wireless networks.

At work, when you receive urgent documents, you only need to log in to the office network system with your mobile phone to deal with them in time;

Make a phone call on the way home, and the air conditioner at home will be turned on. ...

This is an exciting and amazing vision of a better life and the future prospect of building a "wireless city" in our city.

"Wireless city" is the inevitable trend of urban development, the infrastructure of urban informatization and modernization, and an important symbol to measure the operation efficiency, informatization degree and competition level of a city.

As a leader in the mobile communication industry, in recent years, Ziyang Mobile has firmly grasped the core of building a "wireless city", helped speed up the construction of "Happy Ziyang" and provided the best comprehensive mobile communication service for 5 million people in Ziyang.

This is just a vivid "microcosm" of Ziyang Mobile 12 years' efforts and struggles.

Ziyang Mobile was formally established on1999165438+10/8, with four branches in Jiang Yan, Jianyang, Anyue and Lezhi.

/kloc-In the past 0/2 years, Ziyang Mobile has always practiced the concept of "establishing an enterprise through science and technology", taken the development idea of "basing on the existing network and giving full play to the advantages of latecomers", and carried out network construction in an all-round and three-dimensional way with the modes of "integrated design", low-cost construction, construction quality management and sunshine project supervision.

"Good network coverage and high call quality." This is the best praise from Ziyang mobile phone users for Ziyang mobile technology. "Network quality is the lifeline of an enterprise." This is Ziyang Mobile's most enthusiastic interpretation of mobile brands.

This year, Ziyang Mobile launched the "333 Wireless City Project", aiming to make the communication network develop in the direction of IP, wireless, broadband and integration, and carry out unified planning, overall layout and step-by-step implementation of the whole network according to the principle of "2+3+W". It is estimated that 300 million yuan will be invested every year to build 300 base stations every year, and Ziyang will be built into a "wireless city" in three years, and the network scale will double in five years.

"At present, the company has a leading IP core network on the network, 2G, 3G, LTE and various broadband access systems * * *; The network population coverage rate exceeds 98%, and the fiber access rate of base stations reaches 100%, which are good foundations for building a wireless city. " The person in charge of the company's network center told the reporter that the project has completed an investment of 280 million yuan.

In order to continuously improve customer satisfaction, the branch also organized a special person to analyze the current situation of the network, sort out the complaint handling process, improve the customer satisfaction guarantee measures, and started with improving the network quality and prompting the network service, and carried out the 20 1 1 year customer satisfaction work. The further improvement of network quality has brought convenience to the life of the broad masses of people in Ziyang, and has also had a positive impact on the social and economic development of Ziyang.

From the construction of the first mobile base station to the promotion of G network village communication project; From the 3G(TD-SCDMA) project to the launch of the "333 Wireless City" project, Ziyang Mobile has made great efforts to build a mobile boutique network from 12, and carried out three-dimensional network construction with the mode of "integrated design", low-cost construction, construction quality management and sunshine project supervision, so that Ziyang Mobile has always stood at the forefront of the industry.

By the end of September, 20 1 1, the warehousing tax of Ziyang Mobile this year reached14.92 million yuan, an increase of 13% compared with 20 10. It is estimated that the investment will reach 300 million yuan, fully fulfilling the objectives and tasks assigned by the municipal party committee and the municipal government, and making outstanding contributions to building a happy Ziyang and promoting modern information construction.

service line

Establish a comprehensive service system for customers.

In and out of the mobile business hall, the smiling faces of salespeople, warm and thoughtful service, gentle words and warm tips always make people feel warm.

For enterprises, technology is life and service is life. /kloc-In the past 0/2 years, Ziyang Mobile has adhered to the service concept of "being grateful and serving the line", changed the traditional service mode and thinking, formed an all-round, all-weather three-dimensional service network, and has a complete service support system (marketing outlets, service hotlines and three global VIP customer clubs all over Ziyang) to provide customers with personalized, differentiated and diversified services.

In practice, Ziyang Mobile has made ten service commitments to the society by continuously implementing the strategy of "double leading" in service and business, putting people first and carrying out the theme service activity of "Thanksgiving Service Bank". Sorting out complaint hotspots, strengthening business processes, speeding up complaint handling processes, promoting the improvement of service quality and maintaining the leading position in the local industry.

At the same time, Ziyang Mobile insists on strengthening standardized service management, consolidating the service foundation and improving the quality of service personnel at all levels. On the basis of promoting self-service and controlling customers' expectations, we will innovate the service model and strive to build an effective customer tracking service and community service system. Develop alliance services, enrich service content, improve the contact surface and overall service level of mobile services, and strive to build services into the core competitiveness of the company. Adhere to customer satisfaction as the guiding ideology of network construction of the branch, and reduce network hidden dangers by improving network quality and carrying out special rectification. Innovate and implement special optimization to improve network quality; Do daily optimization, maintain network quality, lay a good network foundation, and improve customer satisfaction through multiple channels.

While doing a good job in the development of urban market services, Ziyang Mobile always insists on serving "agriculture, rural areas and farmers", leaving no dead ends, providing farmers with the widest coverage and the best service.

Huaqiang Village, Longtai Town, Anyue County is a mobile information village with 1532 mobile users (mobile phone+mobile landline), and all mobile communication users in the village are mobile customers. This is just one of Ziyang Mobile 1487 village service stations.

With the diversification of material and cultural life, the demand of rural residents for informatization is also increasing. Through the six-year "Village-to-Village Communication Project" construction, Ziyang Mobile has done a good job in optimizing the rural channel system, combined with Ziyang's reality, optimized it from the city, county, district and township levels, further subdivided its management responsibilities, invested 5 million yuan to build 2,690 village-level service stations, and earnestly did a good job in "benefiting farmers by information" so that farmers can use, afford and make good use of mobile communication services to fully meet the needs of agriculture, countryside and farmers. By September, the city had built 1487 village-level service stations, and rural users enjoyed more convenient communication services.

Multi-dimensional service has established a win-win mechanism for communication with customers, and the company won the honor of "Top 100 Enterprises in ziyang in Tax and Operating Income" in 20 10.

feel thankful

Fulfilling Social Responsibility and Building "Happy Ziyang"

From fighting in the front line of fighting against ice and snow disasters to earthquake relief, the communication lifeline in the disaster area was successfully connected; From charity activities, caring for left-behind children, caring for poor students, to building village associations to fully meet the information services for agriculture, rural areas and farmers ... 12 years, Ziyang Mobile has always adhered to the sincerity of being an excellent corporate citizen, devoted itself to integrity, strived for perfection with an enterprising attitude of never being complacent, constantly innovating and surpassing, continued to focus on implementing six actions of social responsibility, and sincerely practiced the enterprise of "respecting morality, caring for students and pursuing perfection"

Under the leadership of Ziyang Military Division, Ziyang Mobile established a 25-person communication emergency detachment of Sichuan Mobile Ziyang Branch (affiliated to Ziyang Military Division Engineering Corps Special Service Company) to cooperate with Ziyang Engineering Corps to carry out communication emergency support. The detachment went to the Yushu earthquake-stricken area and fought continuously on the plateau at an altitude of more than 4,000 meters for 15 days to undertake the communication guarantee work in Yushu Jiegu Town and other places. 20 10 * * * The Sichuan Provincial Committee of the Communist Youth League and the Sichuan Young Volunteers Association awarded Ziyang Mobile the honor of "Excellent Young Volunteers Service Group for Sichuan Post-disaster Recovery and Reconstruction".

Ziyang Mobile has also completed communication support tasks for more than 20 times in the Southwest Emergency Communication Exhibition, the 60th anniversary of the establishment of Ganzi Tibetan Autonomous Region, Jianyang Dragon Boat Festival, Anyue Lemon Festival and other important festivals, with a total of more than 30 dispatches and more than 0/00 emergency team members.

Pay attention to the improvement of the lives of vulnerable groups: give love to sick female college students and donate 1 10,000 yuan to female college students suffering from acute lymphoblastic leukemia and poor families. Help disabled Yang Jinxiu, send 1000 yuan solatium and related condolences. Organize volunteers to carry out the volunteer service activities of "we are together-caring for the children of migrant workers";

Paying attention to the employment of migrant workers, making full use of 12580 employment system and agricultural administration system, and actively cooperating with the government to carry out large-scale theme job fairs and employment assistance activities have been highly praised by unemployed people.

……

Only 20 10, Ziyang Mobile took the initiative to bear the economic loss of about 60 million yuan per year after the "three places connected to the grid", and successfully completed the interconnection of the three places, benefiting 5 million Ziyang people.

Facts have proved that Mobile Ziyang Branch has taken the initiative to take care of the vulnerable groups, established the people-oriented concept, strived to practice the theme service activities of "Thanksgiving Service Bank", and constantly assumed the responsibility for the construction of various social welfare activities, interpreted the core connotation of corporate culture of "excellent responsibility" with practical actions, and shaped the corporate style and brand image of Ziyang Mobile, which is "grateful, grateful and grateful". Twelve years of development, creating brilliant achievements; Twelve years of dedication, shaping the style of famous enterprises.

/kloc-In the past 0/2 years, Mobile Ziyang Branch has been advancing with the times, being pragmatic and enterprising. From "being the creator of excellent quality" to the beautiful vision of "moving to change life", Ziyang Mobile has grasped the high pulse of the times, maintained the sustainable development of its branches, and strived to build a "respected enterprise", which has made outstanding contributions to building a happy Ziyang and promoting modern information construction.