Talking skills of clothing shop assistants.

As the saying goes, if you can't talk properly, you can't talk properly, and words will sell well. This shows the importance of sales language. Salespeople mainly eat by mouth, so an excellent salesperson must have excellent eloquence. Here are three skills to improve sales language for your reference!

Salespeople should pay attention to language art if they want to make product introduction attractive and stimulate customers' interest and desire to buy. Show your language charm to customers. Please note the following points:

0 1 Introduce in a language that customers can understand.

Easy-to-understand language is most easily accepted by the public. Therefore, you should use more popular sentences in language use to make your customers understand. Salespeople's introduction to products and trading conditions must be simple and clear, and the expression must be straightforward.

If the expression is unclear and the language is incomprehensible, communication barriers may occur and the transaction may be affected. Salespeople should also use the unique language and conversation style of each customer.

My company has just moved to a new office area and needs to install a mailbox that can reflect our company's characteristics, so I consulted a company. The young man who answered the phone listened to our request and insisted that we wanted the CSI mailbox of their company. This CSI confused me. I asked the salesperson if this CSI was made of metal or plastic. Is it round or square?

The shop assistant was stumped by my question. He said to me, "If you want to use metal, use FDX. Each FDX can be equipped with two non-commissioned officers. " The letters CSI, FDX and NCO confused me, so I had to say to him, "Goodbye, I'll contact you later!" " "

We want to buy office equipment, not letters. If the young man speaks English, French or Japanese, I may be able to hear something, but these codes confuse me, and I'm embarrassed to admit that I don't understand them at all. Forget it, save yourself some face and I'll buy it at another house!

Therefore, the first thing a salesperson should do is to introduce his products in a language that customers can understand.

Introduce by telling stories.

Everyone likes to listen to stories, so if you tell stories to introduce your products, you can get good results. Once, when I was investigating in a shopping mall, I came to the counter of Haier refrigerator. I pretended to be a customer and said to Haier's sales staff, "Is the quality of your guaranteed?"

The salesman didn't say that much, but told me the story of Haier President Zhang Ruimin smashing the refrigerator when he took office. A story made me immediately pay tribute to the quality of Haier's refrigerator.

Any commodity has its own interesting topics: its invention, production process, the benefits that products bring to customers and so on. Salespeople can choose lively and interesting parts and string them into exciting and moving stories as an effective sales method.

So Paul Meyer, a sales guru, said, "In this way, you can cater to customers, attract their attention, arouse their confidence and interest, and then achieve the purpose of sales without difficulty. "

Impress customers with vivid descriptions.

When I am doing training, I always tell the students this sentence: "Speaking must touch the heart of the customer, not the head of the customer." Why do you say that? Because the customer's wallet is closest to his heart and touches his heart, it touches his wallet!

The most effective way to impress customers is to describe them vividly. For example, once I went shopping with my wife, the lady who bought clothes said something to my wife, asking her to take out her wallet without hesitation, but I couldn't pull it.

What did the salesman say to my wife that was so magical? Simply put, the sentence is: "Wearing this dress can make you beautiful." The phrase "make your beauty perfect" tempted my wife. This female shopkeeper is really good at talking and doing business.

In the customer's mind, it is not that the customer is managing her business, but that she is perfecting the beauty of the customer. Although this is also a compliment, it sounds completely different.

Explain in humorous language.

Everyone likes to deal with humorous people instead of staying with a dead person, so a humorous salesperson is more easily recognized by everyone. There are always two insurance salesmen in my neighborhood. They belong to two different companies.

Once, when I was consulting. I am skeptical about the efficiency of insurance companies. At this time, the salesman of Company A said that nine times out of ten, his insurance company delivered the check to the policyholder on the day of the accident.

The salesman of Company B said to me, "That's nothing! One of my clients accidentally fell from the upstairs, and I had given him the paid check before landing. " Finally, which insurance company should I choose?

Humor can be said to be the golden key to successful sales. It has strong appeal and attraction, which can quickly open the door to customers' hearts, make customers have a good impression on you and goods or services after smiling, thus inducing the purchase motivation and facilitating the rapid conclusion of the transaction.

So the attraction of a person with language charm to customers is simply unimaginable. An excellent salesperson is someone who knows how to integrate language art into commodity sales.

It can be said that a successful salesperson should cultivate his own language charm. With the charm of language, there is a possibility of success.