What are the differences and responsibilities of copywriting, planning, and design?

First of all, the differences between the three are as follows: Copywriting mainly means writing things, and the most common one is the "article author". Planning is mainly about making plans, what kind of content to write, and what direction to describe. Design mostly exists in layout and drawing. Selection and modification of images.

The responsibilities of the second three are as follows: Word is most commonly used for copywriting, while ppt is basically used for planning. Copywriters need to grasp the selling points of the product and grasp the needs of customers, and must find ways to sell their products. Planning is mainly responsible for everything, the product's selling points and demand and even later promotion. Not only must the product be sold, but also ways to sell the product at a good price may even form the entire industry chain later.

Extended information:

Comparison from other aspects:

From the perspective of thinking: for copywriters, not only the sentences of the article must be smooth and free of typos, the most important thing The most important thing is to make it clear, list all the functions of the product, form a plan, and have certain logical thinking. Planning generally requires strong thinking logic, and a certain degree of foresight before things are done, so that the needs can finally be integrated and the entire process can be reasonably grasped.

From the perspective of job promotion space: editor - senior editor - deputy editor - chief editor; copywriter - senior copywriter - creative director; planning - senior planning - operations director/media person/self-employed, etc.

From the perspective of job recruitment requirements: Copywriting requirements are generally slightly higher than editing requirements, and you must have the ability to write articles independently. In terms of tools, big companies may require you to be able to process pictures. If you know a little bit about design, PS is best. . When planning, you must be able to use PPT, and have keen insight, analysis and execution skills, etc., be able to grasp the overall situation, and there are not many requirements for the use of tools.