How to find group meal customers

How to find group meal customers

How to find group meal customers? Now more and more places are offering group meals, mainly in hospitals, companies, etc. But when there is no business, we need to take the initiative. Let me take a look at how to dig out relevant information about group meal customers.

How to tap group meal customers 1

1. First figure out the type of group meal customers

1. Various types of companies. Group meal companies are the organizational form of enterprises. It is a joint group formed for the purpose of operating industry and commerce. The company is the mainstream market for business group meals. Objectively speaking, what is more demanding, more standardized, and more established... is corporate group meals, mainly group meals in business offices.

2. Various corporate group meals Enterprises are entities engaged in economic activities such as production, exchange, and consumption. Group meals (business) of various enterprises occupy an important position in the composition of the group meal market. This picture is provided by the registered user "Warm Life Home", copyright statement feedback

3. Public institutions and group meals Public institutions refer to cultural and educational institutions that have no operating income, are funded by the state, and do not conduct economic accounting. , health... units. Group meals for public institutions are an area that cannot be ignored in the group meal market.

4. Group meals for agencies and units Agency refers to the unit or institution that handles things. Group meals for government agencies are also an area that cannot be ignored in the group meal market.

5. Group meals for various schools. Group meals for various universities, middle schools and primary schools constitute the so-called "nutritional meals for students". The school group meal market is a market that must be implemented according to the national policy. It is a group meal market with huge share and unlimited potential.

6. Group meals in various hospitals. A hospital refers to an institution or place where the sick and injured receive medical assistance. Hospital group meals include not only group meals for doctors, nurses, staff, and handymen, but also group meals for patients. It is a group meal market that pays attention to nutritional diet therapy and has special needs.

7. Army logistics group meal The army is a special group. Today, with the reform of group meals in the army, the socialization process will be further accelerated. Of course, there are differences between military group meals and general group meals, such as issues such as meal supply in field projects and military training, as well as issues such as confidentiality.

8. Group meals for various meetings. A meeting is an assembly where more than three people gather to discuss matters and follow a certain agenda. There are many types of meetings, such as business meetings, trade fairs, press conferences, sports meets, job fairs, concerts... Conference meals are called conference group meals, which are group meals for conferences. They have the characteristics of uncertainty, large batches, and uninterrupted... .

9. Group meals for various activities Activities refer to actions with a certain purpose, including various competitions, various games, various evaluations... Event meals are called event group meals. Event group meal has the characteristics of organization, advance and logic.

2. Understand the prospects of the group meal market

1. In terms of customer requirements, first of all, group meal customers have higher requirements for hygiene standards, ingredients and services. At the same time, more companies are willing to choose brand products with guaranteed food safety, traceability, popularity and reputation as ingredients. Customers hope that group dining companies will establish complete emergency measures and resolve food safety issues as soon as possible to protect the vital interests of group dining consumers.

2. Secondly, China’s group meal consumers are currently mainly concentrated in first- and second-tier cities, with students and white-collar workers accounting for the highest proportion. This group of people’s pursuit of the healthy quality of group meals is obviously higher than the price and dishes. Factors such as quantity and quantity reflect the upgraded needs of group meal consumers in terms of meal standards, health, consumption scenarios, and services.

3. Thirdly, from the perspective of group meal companies, group meal companies face a more changeable competitive landscape on both the supply and demand sides, which requires them to improve their supply chain, operating model, and service system. Make more innovations and demonstrate stronger strength in talent training and recruitment.

3. Use industry innovation to attract customers

1. In terms of operating model innovation, the continuous escalation of customer demand for group meals has stimulated group meal companies to step up innovation in operating models.

From the decoration and layout of the group meal venue, on-site service methods, to the payment and settlement of group meals, group meals are becoming diversified, refined, and complex, and the gap with social catering is getting smaller and smaller. Users have a better experience in products, services, after-sales, etc.

2. In terms of marketing model innovation, as all industries have entered the era of comprehensive Internet and new media, group meals must also follow the trend. Faced with the younger group meal users, only marketing models that match the characteristics of these groups can attract their attention. Therefore, the group meal industry is eliminating traditional marketing models and gradually turning to omni-channel and omni-network communication. Group meal companies export corporate values ??and product information through WeChat subscription accounts, service accounts, Weibo and other channels, speed up feedback to consumer needs, increase online services and improve offline services. These practices make old customers more Stickiness and the growth of new customers.

3. In terms of service model innovation, a number of newly emerging group meal companies are using digital professional skills to make traditional employee meal and welfare management more intelligent and automated. Group meal companies are also integrating a large number of high-quality social merchant resources, relying on rich supply chain resources, and providing corporate customers with a variety of employee dining services through takeout and in-store service models, comprehensively improving the dining experience of corporate employees.

4. In terms of business model innovation, the group catering industry has shifted from internal bidding and tendering to market-oriented operations, making competition more open and transparent. At the same time, the group meal industry has shifted from partial charges to a value-added service model, from selling group meals to obtain commissions and other income to expanding service categories, providing project charges for dining solutions, and continuously expanding group meal product types and coverage areas. How to tap group meal customers 2

Group meal development scale and corresponding customers

Although the group meal market is large, regional development is unbalanced, which is mainly related to economic development and openness. Relatedly, group meals are developed in municipalities, provincial capitals, southeastern cities, and coastal cities, while central and western cities are relatively backward; group meal customers cover almost all organizational units, including industrial parks, corporate factories, state agencies, institutions, schools, hospitals, the military, etc. , according to different customer consumption standards, my country's group meals can be divided into high-end market, mid-range market, and low-end market. The comparison of each type of market is as follows:

1. High-end: consumption standard, single consumption price is 15 yuan Above, the cost is 10 yuan. The consumer groups are mainly some enterprise groups, public institutions and administrative agencies with good profits; customer demand preference order, food safety, food nutrition, consumption efficiency, consumption environment, emergency preparedness, supplier management and service experience And qualifications, consumer prices, the market size is small, the market is highly standardized, and the threshold is also high;

2. Mid-range: single consumption price is more than 12 yuan (cost 8 yuan), main customers, some multinational companies , domestic enterprises, government agencies, public institutions, etc., customer demand preference order: food safety, food nutrition, consumption efficiency, consumer price, consumption environment, emergency preparedness, supplier management and service experience and qualifications; medium market size, market standardization degree High, the threshold is high;

3. Low-end: a single consumption of about 8 yuan (cost 6 yuan), main customers: domestic small and medium-sized enterprises, some Taiwan-funded and Korean-funded enterprises that mainly focus on OEM , domestic enterprises; customer demand preference order: food safety, consumer price