Guanshengyuan honey memorabilia

19 15, a Cantonese named Xian Shousheng came to Shanghai and started selling snacks such as candied fruit, dried fruit and melon seeds, and opened a small Guanshengyuan store on Dajing Road in Shanghai. And changed its name to Xi 'an Guan Sheng.

Mr. Xian 19 18 Mr. Xian and four artists from Shanghai Liyuan jointly invested in Guan Sheng Garden to produce and sell candied fruit, candy and Cantonese tea. In Nanjing, Hankou, Chongqing, Tianjin, Guiyang, Kunming and other places set up branches or branches.

1923 Guanshengyuan was reorganized into a company limited by shares.

1928, Guanshengyuan has set up branches or branches in Nanjing, Hankou, Chongqing, Tianjin, Guiyang and Kunming.

1932, Guanshengyuan purchased more than 40 mu of land in caohejing and transformed it into a farm.

1934, Guanshengyuan held a moon cake exhibition in Shanghai's "Great World", and Hu Die, the best actor, advertised "Only China has this star, and only Guanshengyuan has this moon cake", which caused a sensation in Shanghai.

1956, Guanshengyuan was a public-private joint venture, renamed Guanshengyuan Food Factory, and then China Qingqing Honey Factory joined.

1972 premier Zhou Enlai presented white rabbit toffee to us president Nixon.

1976 Shanghai aimin candy factory merged into Guan Sheng garden. The company has further expanded its scale.

1987 Shanghai changzheng food factory was merged into guanshengyuan food factory to establish Shanghai guanshengyuan food general factory, and then Shanghai guanshengyuan food joint company was established.

1992 was registered in Pudong Pudong preferential policy company. That year, we obtained our own import and export rights.

65438-0993 Shanghai Guanshengyuan Food United Corporation merged with Shanghai Guanshengyuan Food General Factory, Shanghai Tianshan Huimin Food Factory and Shanghai Huashan Food Factory to form Guanshengyuan (Group) Corporation with integrated asset management, mainly producing two series of products: candy and bee products. In that year, the total net assets were 80 million yuan, the sales income was 290 million yuan, and the foreign exchange earned by export was 165438+ 10,000 dollars. The group company has established the management mode of the second floor center. The White Rabbit trademark was recognized as the first batch of well-known trademarks in China. Shanghai Danone Biscuit Food Co., Ltd. is a joint venture with France Danone Company.

Since 1993, the brand "White Rabbit" has been recognized as a well-known trademark in China.

1995 guanshengyuan (group) corporation merged with Shanghai fermented food company to form a new guanshengyuan (group) corporation and set up a board of directors. Invested 1 100 million yuan to jointly establish Shanghai Guanshengyuan Quaker Oatmeal Co., Ltd. with Quaker Company of the United States. Established Guanshengyuan newspaper, held the first Guanshengyuan staff sports meeting, and then held it every two years.

1994 Guanshengyuan's first overseas sales branch (Harbin sales branch) was established and began to establish a marketing network throughout the country. Formulate "Guanshengyuan Enterprise Spirit" and "Staff Code of Conduct". Hold the first corporate culture and art festival, and stipulate that it will be held every two years.

1995, the "White Rabbit" candy won the first place in the "Golden Bridge Award", a national best-selling domestic product.

1996 Shanghai Guanshengyuan merged, unified its brand name, and was restructured into Guanshengyuan (Group) Co., Ltd. Create and cultivate a number of brand companies with brands, products, markets and benefits, and at the same time implement major industrial restructuring. Three bankrupt enterprises (New Fermentation Factory, Shanghai Alcohol General Factory and Shanghai Brewery) merged two enterprises (Huaguang Brewery and Yimin No.4 Factory) and reduced one enterprise (Shanghai Bread Factory). Introduce foreign capital and make a joint venture with Japan Taisho Pharmaceutical Co., Ltd. to produce Baomeida health care products (later renamed as power health care). The group company has established a management framework of "three-level center".

1997 went public by backdoor, and Guanshengyuan became a state-owned shareholder of Fenghua. Guanshengyuan openly recruited the general manager of Shanghai company and became the first state-owned enterprise in Shanghai to openly recruit operators.

1998 Shanghai Tobacco (Group) Company and Shanghai Light Industry Holding (Group) Company jointly invested in Guanshengyuan, and the new Guanshengyuan (Group) Co., Ltd. was unveiled. Main products: candy, bee products, alcohol, condiments, flour products, frozen food, beverages and more than 20 series and more than 2000 varieties. The net assets of the enterprise are 1 1 .60 billion yuan, the sales income is 5 billion yuan, and the foreign exchange earned by export is11ten thousand dollars. Guanshengyuan exclusively sponsored the 6th Shanghai International Football Championship. Fully implement ISO9002 international quality certification within the Group. Hold a seminar on Guanshengyuan Group's development strategy for 2 1 century. The group company put forward the strategy of centralized brand management and formulated the brand management regulations. Implement unified company standards, unified enterprise name, unified background color, unified business cards, envelopes, stationery, product packaging boxes and unified VI standard combination within the company. In 2000, "Guanshengyuan" trademark was awarded as a well-known trademark in China, thus Guanshengyuan Group became the only enterprise group in China with two well-known trademarks in China.

Reform the system of Shanghai Institute of Industrial Microbiology and establish Guanshengyuan Group Technology Center. Intensive management, the establishment of Guanshengyuan Group fund settlement center. The intelligent and modern Guanshengyuan office building was built and put into use.

Since 1998, the brand "White Rabbit" has been recognized as a famous trademark in Shanghai.

1999 Shanghai Guanshengyuan Sheikh Amino Acid Co., Ltd. and Japan Sheikh Co., Ltd. jointly produce medical amino acids.

A new concept of nutritious yellow rice wine was put forward for the first time, and a "harmonious wine" was successfully developed. Every kind of good frozen rice is the first time to enter the American market.

200 1, the group company proposed that the transformation from asset management to product management is the basic strategy for the sustainable and healthy development of Guanshengyuan in the new century. And held a large-scale seminar on "Green Guanshengyuan New Century Development Forum". Weng Mao, the general manager, put forward the business philosophy of "green, borderless and sustainable management". On behalf of China food industry, Guanshengyuan participated in the preface exhibition of "Achievements of Reform, Development and Technological Innovation of State-owned Enterprises".

In 2002, "Guanshengyuan" and "White Rabbit" trademarks were recognized as "Top Ten Favorite Trademarks" and "Top Ten Most Recognized Trademarks" respectively. The group company cooperated with the world retail giant Wal-Mart to become its candy supplier. The project of automatic production line of white rabbit was successfully transformed. White rabbit toffee obtained the first batch of registration certification of origin mark in Shanghai.

1995-2004 "White Rabbit" brand won the CEO of Guanshengyuan, a famous brand product in Shanghai, for ten consecutive years. In 2003, Shanghai Guanshengyuan Food Co., Ltd. won the "Shanghai Quality Gold Award". White rabbit toffee obtained the first batch of registration certification of origin mark in Shanghai.

Guanshengyuan Group won the title of "National Advanced Enterprise of Light Industry Quality and Benefit".

"Hejiu" products participated in the quality appraisal of yellow rice wine in Shanghai. Won the highest comprehensive score in the evaluation of best-selling, excellent wine and excellent three projects, and won the special prize.

The book "Business War Raiders", which inherits the corporate culture of Guanshengyuan and gathers the wisdom of Guanshengyuan's management for ten years, has been successfully written and published.

Guanshengyuan Group created "The Song of Guanshengyuan will always be with you", which was widely sung by employees. Guanshengyuan Group and the People's Daily, Jiefang Daily and other news media jointly held the "Shanghai Guanshengyuan Cup Enterprise (Industry) Song Competition", and Guanshengyuan won the grand prize of the competition and the cultural communication award.

In 2004, "White Rabbit" candy was rated as a famous brand product in China and a national inspection-free product.

"Hejiu" registered the origin mark of Shanghai nutritious yellow rice wine (Hejiu).

Shanghai bergamot condiment co., ltd located in qingpu development zone was successfully built and put into normal production within the specified time.

Approved by the National Accreditation Committee of China Laboratory, the testing center of Shanghai Institute of Industrial Microbiology (Guanshengyuan Group Technology Center) is the National Laboratory (CNAL).

Guanshengyuan (Group) Co., Ltd. co-sponsored the international conference for the first time, and the title of "White Rabbit" was "The First International Children's Forum".

Guanshengyuan (Group) Co., Ltd. cooperates with Shanghai University of Traditional Chinese Medicine to develop nutritious and healthy food.

In 2005, direct flights between the mainland and Taiwan Province Province were held for the first time in 50 years. As Shanghai's "business cards", "White Rabbit" and "Hejiu" were selected as souvenirs and drinking wine on Taiwan Province chartered flight.

On the first day of New Year's Day, General Manager Weng Mao visited the old man Xian Zaijian, the son of Mr. Xian, the founder of Guanshengyuan, to inherit the context and seek common development.

Lien Chan, chairman of the Kuomintang in Taiwan Province Province, and James Soong, chairman of the People First Party, visited China for the first time, and "Hejiu" was selected as a banquet wine by the Municipal Party Committee and the Taiwan Business Association, "Taste wine and make true friends".

Guanshengyuan Group held the "90th Anniversary of Guanshengyuan Brand" commemorative meeting, and the exhibition hall of Guanshengyuan was open to the public for one day.

Guanshengyuan "Shiquan Caotang" was awarded as "World Table Tennis Championships Champion Reunion in Shanghai". 60 previous World Table Tennis Championships champions and coaches were invited to attend.

"Hejiu" is recognized as a national inspection-free product.