Where can I find Taobao live training in Hangzhou?

There is Taobao live training in Lin 'an District of Hangzhou.

I. Analysis

As one of the first Taobao Live Village Broadcasting College in Zhejiang Province, Lin 'an District officially landed, comprehensively promoted the implementation of Lin 'an Village Broadcasting Plan 2.0, and helped the development of rural e-commerce in Lin 'an to a new level.

At present, there are many cooperative organizations in Taobao Live Village Broadcasting College in Lin 'an District, such as product supply chain alliance, Tmall merchants alliance and new media promotion alliance. , backed by Ali with traffic support, and a group of backbone forces with rich practical experience and successful cases. In addition, Alibaba's business department teaches from time to time.

The college will guide the anchor from two aspects: how to gather traffic online and how to do a good job in content construction offline, and build a display platform for Lin' an characteristic agricultural products. In the future, the college will base itself on the local area, attract high-quality agricultural products from inside and outside the region to be sold to various places through village broadcasting, and help farmers to further increase their income.

Second, the agricultural competition for talents

The Taobao Live Village Broadcasting College in Lin 'an District is committed to cultivating a group of new farmers' anchors, building a public industry live broadcast room, and holding an industry live broadcast festival with Lin 'an characteristics, so that live broadcasts can enter the fields, penetrate into the daily life and work of new farmers, and promote Lin 'an farmers to connect with the new era and embark on the road of getting rich through new channels.

"In the next step, the Village Broadcasting College will start the enrollment plan and hold the Agricultural Broadcasting Live Contest. I hope that Lin 'an agricultural radio and television merchants, agricultural cooperative operators, villagers, agricultural product salesmen or capable people who are interested in the live broadcast sales of agricultural products can participate in it, and strive for great cause. "

Problem analysis of live broadcast:

First, we should be proficient in operating media tools.

For example, if you want to open a live webcast, you must have media equipment, such as mobile phones, computers, sound cards, lighting, stereos and so on. This is the most basic tool. These tools should be familiar with their performance and characteristics, and master the skills of use.

Second, we should be proficient in using Putonghua.

Some live broadcasts in dialects are not desirable. Because of the limited communication, only a small local public crowd is used, which affects the reading views and the live broadcast effect. It doesn't have to be that standard, but at least you should stick to Mandarin.

Third, we should give full play to our professional expertise.

Don't be anxious to see people living with goods. If you are in a hurry, you will not stick to the live broadcast for a long time, which will affect the audience's perception. First of all, think about what you are best at, what your interests are and what your advantages are.

For example, if the cooking level is good, then make such a short video and stick to it. Many network celebrities have grasped this point, made use of local materials, persisted in updating, won traffic and became network celebrities.

The above data comes from the People's Government of Lin 'an District, Hangzhou.