What are the daily work contents of new media operation?

In fact, the work scope of new media operation is very wide, such as copywriting, data analysis, activity planning, community management, active users, and you may be required to know ps. If you do short video operation, you may also have certain requirements for scripts, video shooting and editing.

In fact, each company's new media operation has different responsibilities and focuses. Just search the recruitment information, for example, the following one focuses on WeChat WeChat official account operation.

The first thing is writing. Wechat WeChat official account must output content, which is what the operation should do, and many WeChat official account require daily shift. You will have a headache about what to write every day, so you must collect materials at ordinary times. Knowing the facts and rubbing hot spots is one of the necessary skills for the operation. Many people have the misunderstanding that it is so cool to brush information every day. In fact, after I have done the operation, I am not pure in watching the news. In the process of reading the information, I always wonder if I can use this hot spot to write an article.

Secondly, there is data analysis. You send an article about WeChat official account and an article about Weibo, and answer a question on the lake. How many people read it? Explain your cover picture, the attractiveness of the title, how many people commented, forwarded, clicked and read it again, and the complete reading rate of the article. Explain the quality of your content, and whether your writing has attracted everyone's attention. Only by constantly analyzing and summarizing can we constantly improve.

You also need to plan activities. Don't you interact with users on holidays? To penetrate the following job responsibilities requires the production of various marketing activities.

We often say that it is very possible to build a fish pond and circle all the intended customers, so what we usually have to do is community operation, and community management is not simply kicked out when we encounter advertising idioms. The establishment and management of communities, improving users' activity, participation and community realization are all necessary for operation.

There are also product marketing, brand operation and channel operation. If Tik Tok Aauto Quicker operates, it may need editing. Anyway, I feel that the scope of operation is super large. In fact, most companies can't divide it into such details, and there won't be so much work. Each company has different priorities.

If you want to do new media operation, you can read more articles in this field and pay attention to Internet information websites, such as Meihua.com, 36Kr, Operation School, etc., and you can also find some new media operation courses from the Internet. I have also collected some course videos. If you want, you can take them for yourself, free of charge, completely free of charge. I also found them from the Internet.