The teaching and training industry is changing. Where have hundreds of thousands of institutions and tens of millions of employees gone?

In late July, the long-awaited "double drop" policy landed, and a great change swept the teaching and training industry. The stock price of teaching and training enterprises plummeted, a large number of layoffs, and collective transformation ... Where will the teaching and training industry in turmoil go? Where should the tens of thousands of teaching and training practitioners in Qian Qian go?

After two years of crazy marketing war, the teaching and training industry experienced a dark moment on 202 1. In an anxious atmosphere, both market rumors and the introduction of rules are enough to cause shocks in the industry.

On July 23, a "double drop" document went viral on the Internet, and then the share price of education stocks plummeted. As of the close of the US stock market on July 23rd, the stock price of Good Future fell by 70.76%, that of Gaotu by 63.26%, that of New Oriental by 54.22% and that of Netease by 42.8 1%.

The next day, the "double drop" policy, which had been waiting for half a year, officially landed. Then, the education unit continued to plummet. As of the end of July, the US stock market closed, and its future share price fell by 75.94%, New Oriental by 73.50%, Gaotu by 78.40% and Netease by 6 1.80%.

The introduction of the "double reduction" policy marks the end of an era in the teaching and training industry. Since then, the capitalization operation of the teaching and training industry has almost been cut off, and each family has to rethink its own way out and accelerate business adjustment.

The "double reduction" policy not only determines the direction of the teaching and training industry, but also involves the fate of tens of millions of teaching and training practitioners.

Since May, the education and training industry has been shrouded in the shadow of layoffs, and the news of large-scale layoffs of online education companies has repeatedly been searched on social platforms. On July 24th, the "double reduction" came to the ground, and the teaching and training industry was facing all-round rectification, and the road ahead for teaching and training institutions was even more difficult.

The "double reduction" policy clearly stipulates that off-campus training institutions shall not occupy national statutory holidays, rest days and organize subject training in winter and summer vacations. In this way, the discipline training market will be greatly discounted.

On August 4th, Chen Xiangdong, the founder of Gaotu, said, "Large-scale organizational restructuring is inevitable. Gaotu Local Center 15, with only five headquarters in Shanghai, Zhengzhou, Wuhan, Chengdu, Taiyuan and Beijing. "

Vigorously education is also undergoing a new round of business adjustment. It is reported that the Guagualong Enlightenment Program, an AI interactive learning platform specially designed for children aged 3-8, will abolish more than 50% of the experience class instructors before the end of August. GOGOKID, an online one-to-one children's English platform that provides thinking courses for children aged 3- 12, has been removed from the application and will stop operating.

Zhang Bangxin, founder and CEO of Good Future, said frankly at the internal communication meeting: "Layoffs will definitely lay off employees ... businesses without demand will definitely be shut down, and employees of corresponding businesses will be transferred first if they can transfer jobs internally. Companies that cannot transfer jobs will be compensated according to national laws. "

In just half a year, the teaching and training industry has moved from infinite scenery to prosperity. A storm about the transformation of layoffs in the teaching and training industry has intensified. The industry is in turmoil, and the fate of every practitioner is full of uncertainty.

Li Jing is a member of the laid-off brigade in the teaching and training industry.

20 15 After graduating from university, Li Jing entered a camp education institution and stayed for five years. In 2020, the sudden epidemic caught many industries off guard, and camp education was deeply affected. Business is suspended and wages are discounted. Li Jing's colleagues left their jobs one after another and chose an online education company with good prospects at that time. At that time, online education was in full swing, enterprises raised a lot of money and advertisements were overwhelming. Li Jing, who stayed in the camp industry until 5438+00 in June last year, finally decided to jump ship and chose a head online education company.

However, the good times did not last long. In March this year, a recording of the Beijing Municipal Education Commission and related documents of "double reduction" began to circulate on the Internet. At that time, the relevant person in charge of the Ministry of Education said that it was normal work to standardize off-campus training and reduce students' excessive extracurricular burden. National and local policies are based on the contents published through official channels to prevent erroneous information from forming inaccurate information.

This response has aroused more concerns and speculations in the industry, and the capital market has also begun to re-evaluate the education sector. What followed was the rumor that online education companies laid off employees and broke their contracts. Many fresh graduates seek help on social platforms, and the teaching and training enterprises that originally planned to join the company suddenly informed themselves that they could not join the company or postponed it indefinitely. There are also many employees of teaching and training institutions who broke the news that the company is laying off employees on a large scale.

Li Jing, who was in charge of teaching and research at K 12 online education company at that time, said frankly, "When we first saw the news of layoffs in the teaching and training industry on social platforms, we didn't pay much attention to it. I wish that as long as the college entrance examination system still exists, students will have the need to make up classes, and we should be unlikely to lose our jobs. "

However, what Li Jing didn't expect was that the wave of layoffs in the company and even the whole teaching and training industry continued to spread. Her company is from operation to manpower, and it is the turn of the teaching and research team in July.

At that time, the "double reduction" policy had just landed, and the regulations on off-campus discipline training were particularly strict. "The only boy in our group was the first to be optimized. He is not particularly meticulous in his work at ordinary times, and occasionally there are typos in the handouts prepared for the lecturers, so he was the first to be told to leave. But not long after, it was someone else's turn. "

Li Jing described himself as a person waiting for demolition during that time, knowing that the fate of being laid off would come to him sooner or later. "Our team 16 people, responsible for junior high school Chinese teaching and research. By the time I left my job at the end of July, I had laid off about two thirds. There are five or six left because the classes in the autumn semester have been sold out, but the courseware has not been done yet, and some people need to be left to deal with the aftermath. "

After being laid off, Li Jing is facing the problem of re-employment. Countless educators, like Li Jing, were thrown back to the job search team at once. Some of them have been in the teaching and training industry since graduation, and they don't know where to go at the moment. "I have been doing teaching and research in teaching and training institutions before, and now the teaching and training industry may really be unable to stay, and I am very confused about what to look for in the next job." Jason said frankly.

Some people want to persist in the teaching and training industry, and the training institutions of disciplines are not good for employment, so they go to sports training institutions to make up cultural courses for sports special students. Some people, after experiencing this storm, want a stable job that won't be laid off easily, so they go back to their hometown to take the exam for teachers. Others are still madly submitting resumes in the talent market, waiting to be selected and selected. ...

A number of HR in different industries said that they have recently received many resumes from teaching and training practitioners. Some have studied related majors or had post experience, and later went to the teaching and training industry, and now they want to jump back; Some people have no relevant experience at all, but just submitted their resumes with a try. ...

HR zhangyan, a pharmaceutical company in Shenzhen, revealed that "after off-campus training was supervised, a large number of teaching and training practitioners lost their jobs. Recently, we met many job seekers who majored in pharmacy but entered the teaching and training industry after graduation. Now the prospects of the teaching and training industry are uncertain and we have to look for opportunities in our own fields. "

Zhangyan mentioned that online educational institutions have been particularly popular in the recruitment market since 20 19. When they give lectures at school with these enterprises, they can obviously feel their enthusiasm. Because of the good pay, many students resolutely chose the online education industry when they entered school, but now many people have to leave this industry.

Zhangyan said frankly, "Compared with other industries, the salary of online education is much higher, so many job seekers who leave the online education industry will inevitably have to reduce their salary when looking for a job again, but their expected salary is generally higher than we expected. From the perspective of recruiters, such job seekers are not dominant, whether they are fresh graduates compared with school recruitment or people with relevant work experience in social recruitment, so the job search process will be relatively difficult. "

According to the "Research Report on Employment Data of Middle-and High-end Talents in the First Half of 20021First Half of 20021First Half of 2002, more than 20% of the middle-and high-end talents were willing to cut their salaries and jump ship. In the field of K 12, the proportion of talents whose expected salary is lower than the current salary is 22.34%. The current average annual salary of these people is 440,700 yuan, and the expected average annual salary is 229,800 yuan, which is 47.85% lower than the former. The proportion of online education talents whose expected salary is lower than the current salary is 20. 19%. At present, the average annual salary is 394,400 yuan, and the expected average annual salary is 242,400 yuan, which is 38.55% lower than the current one.

Employees in teaching and training institutions are facing the dilemma of re-employment, and those who run training institutions are also experiencing great tests.

"Last year, we suspended classes for a long time because of the epidemic and finally survived. Seeing that the situation is getting better, the result is a bigger blow. " Huang Jia runs a K 12 training institution in a city in Central China.

On July 24th, after the introduction of the "double drop" policy, the education and training circles all over the country were shrouded in anxiety and panic, and Huang Jiacheng was no exception. Soon, all localities began to promote the implementation of the "double reduction" policy. Huang Jia received a call from the local bureau of culture and education, asking to attend the meeting, at which he asked to suspend all summer discipline training. The day of the meeting happened to be Friday, and the person in charge of education and training who received the notice quickly contacted parents to implement the regulations.

Two days on the weekend, more than 300 students in more than 20 classes are on summer vacation, and Huang Jia fully informs them. For all summer courses, Huang Jia postponed students to evening classes from Monday to Friday in the autumn semester.

In the past, the K 12 discipline training institutions in Huang Jia were uneasy to arrange classes from Monday to Friday night. However, since the fall semester of 20021,discipline training was prohibited on weekends, and Huang Jia had to adjust the courses of the past weekend to 6: 30 to 8: 30 from Monday to Friday night. Because of the adjustment of class time, some boarders who signed up for summer courses still can't attend classes after the fall semester begins. Huang Jia refunded the fees to these students.

"This sudden suspension of classes has a great impact on us, not only involving rent, employee salaries, but also the next class arrangement. What is even more disturbing is that no one knows what will happen next semester. "

After all, she persisted in her career for many years, and Huang Jia didn't want to end it easily, so she was still waiting until she saw the specific situation of the autumn semester. However, at the same time, many people chose to leave, and some people agreed with their parents to refund their fees honorably and then closed down; Some people ran away in disgrace, leaving behind a closed campus and a group of parents who wanted to refund their fees but had nowhere to go.

Now a large number of teaching and training institutions and practitioners stand at the crossroads of fate. They have witnessed the charm of the teaching and training industry and have to face the storm at the moment. Persistence, transformation, closing stores, examination and editing, tutoring, career change ... In the anxiety and struggle, everyone has personally experienced this great educational change; Between going and staying, everyone is still full of worries about the future of education, waiting for the balance between on-campus education and off-campus training, government supervision and market flexibility.

(Jing Li, Jason, zhangyan and Huang Jia are all pseudonyms)