Do newspapers and periodicals still have development prospects now?

I don’t think so

Before the rise of the Internet, newspapers and periodicals were the main sources for people to obtain information about the country and society. At that time, newspapers and periodicals had less competition and relatively higher profits. Some are just competitions between the same industry. My favorite newspaper is "Reference News". I rush to buy it every morning, like I am obsessed with it.

After the rise of the Internet, new media led by NetEase, Sina, and Sohu have completely overturned the dominance of traditional media such as newspapers and journals by virtue of their timeliness, comprehensiveness, and free nature. This is the beginning of the so-called information bombardment. I don't buy the "Reference News" that I once loved as much as I used to. If I buy one occasionally, I no longer feel that impatient mood. Maybe it’s the inertia of previous purchases, or maybe you want to experience the original feeling.

After the rise of mobile Internet, convenience and timeliness have been maximized. Wherever people go, information follows them, truly achieving an information explosion, which greatly meets people's urgent need to obtain all kinds of information in a timely manner. In a devastating way, traditional media and PC-based media have been squeezed into marginal roles.

Summary: If you ask, do newspapers and periodicals still have a future? It seems hopeless to me. What humans are pursuing is faster, faster, more timely, and more convenient ways to obtain information. However, traditional newspapers and periodicals have lagged far behind the development of the times. The audience will only become smaller and smaller.

The challenges posed by new media to the newspaper and periodical industry may not be the annihilation of newspapers and periodicals in the short term, but it is enough to put them into a quite embarrassing situation. It would be a better choice for the Chinese newspaper industry to seek change proactively than to respond passively.

The raging crisis in the American newspaper industry has caught many established newspaper groups off guard. Although the impact of new media on the periodical industry will be slower than the impact on the newspaper industry, no matter what, There is certainly a danger in getting caught up in immediate feelings of self-satisfaction. In addition, the journal’s in-depth reporting and special planning are difficult to replace for the time being with other media. If journals can adhere to the orientation of professionalism, they can still ensure their content advantages in the current competition with new media.

When domestic newspapers and periodicals build new media platforms, it is far from being able to meet the needs of the times if they just build a simple official website like in the past - establishing a digital online reading platform and providing electronic magazines. Download, provide real-time content subscriptions, establish reader interactive groups and user information management platforms, and provide related derivative services. Only comprehensive platform construction centered on user experience is the king of new media platform construction.

In this regard, "Caijing" magazine strives to work with its subsidiary Caijing.com to create a media portfolio that enjoys the "Financial" brand. The content provided by the Caijing.com platform supports, The smoothness of user experience is second to none among domestic peers.

In addition, most domestic newspapers and periodicals currently still tend to use new media platforms as auxiliary products for traditional publications. These products are mainly considered to increase the sales of publications. However, when the entire newspaper and periodical industry has no better way to face the impact of new media, can we change our thinking and make newspaper products a link in the entire new media portfolio strategy? Shanghai Media's "First Financial Weekly" and Phoenix's "Phoenix Weekly" operate generally based on this idea and have achieved good results. I think this diversified elite strategy is more likely to adapt to the huge changes brought about by new media.

Just as Apple's iTunes brought surprises to the record industry, Amazon's Kindle (e-reader) may also repeat such surprises in the paper media industry in the future. Looking for innovation in models and technologies will also be a good choice for the newspaper and periodical industry.

Do newspapers and periodicals still have development prospects now?

Looking at the overwhelming development of intelligent print media today, the channels for people to obtain information have long since moved from the past era of a newspaper every day to modernization and intelligence.

In the past, there was little information and no modern communication tools. We could only rely on newspapers to convey national policies and news that happened every day.

Today's situation is completely different from the past. It is not like before: today's events will be reported in the newspapers tomorrow. Instead, when they see what happened, someone will immediately post it on major platforms. If it has dissemination value, it will not take more than five minutes before it can be seen all over the country and the whole world. , today is different from what it used to be.

My family is in the countryside. In the 1990s, it was extremely difficult to read newspapers in the countryside. There was no fixed village committee in the village. Every newspaper in a natural village was placed in the home of the village cadre. There were no blackboard newspapers and newspapers. Not every villager can see it. Even if they do, they must take a chance and seize the time to take a look and quickly put it back for the leaders to see.

When I was in high school, I accidentally got a Hong Kong illustrated magazine. I couldn’t believe my eyes: Could the magazine be printed like this? I took the journal home and kept it as a treasure, and later I took it apart and posted it on the wall of the house to show off.

This is the difference between then and today, but it has really existed for several eras and has been replaced by today's prosperity.

The development prospects of newspapers and periodicals are worrying!

When I was in high school, every class subscribed to provincial and municipal newspapers. I am very keen to go to the mailroom to pick up newspapers. In this way, you can read international, domestic and especially local news as soon as possible. Local newspapers often have sections on literature and agriculture, which is quite interesting.

I especially remember the 2008 Wenchuan earthquake and the Beijing Olympics. One whole country was in pain, and the other was in joy. At that time, newspapers were also in their golden age, at least they had not yet been subject to the major transformation pressure brought by new media. After the earthquake, central, provincial and municipal newspapers all made a lot of touching reports.

The Beijing Olympic Games is a major and happy event for the whole country. In addition to reading the party newspapers daily, I also bought a special Olympic issue. If I remember correctly, the Beijing Daily Newspaper Group was responsible for it. The price was reasonable at that time. It's not cheap in itself, and it doesn't fall in one issue after dozens of installments.

The above is just to say that newspapers have their own unique functions. Today, newspapers still have their important value and status as a publishing platform for authoritative information.

In the era of integrated media, one end is new media and the other is ideological paper. For new media, the platform, process, and personnel must be in place; ideological paper may be relatively difficult, but success depends on people.

Although I no longer work in the newspaper field, I would like to rephrase a sentence from "The Wandering Earth", "No matter where the times push the newspaper, I will still pay attention to it and have feelings for it."

First of all, thank you very much for being able to answer this question for you here. Let me lead you into this question. Now let's explore it together.

Do newspapers and periodicals still have development prospects?

Looking at the rapid development of today's smart print media, the channels through which people obtain information have already moved from the era of one newspaper a day to modernization and intelligence.

In the past, information was blocked and there were no modern means of communication. Only newspapers can convey national policy and daily news. Today's situation is reversed from the past. This is not the past: what happens today will be reported tomorrow, but what happens is instantly filmed and distributed to different platforms. If there is any communication value, the entire country and the world can see it in less than five minutes. This is not what it used to be.

My family is in a rural area. Reading newspapers in the countryside in the 1990s was more difficult than going to heaven. There is no fixed village committee in this village. Newspapers in natural villages are placed in the homes of village cadres. There are no blackboard newspapers. Not every villager can read a newspaper. Even if they read it, they must seize the opportunity, take a look, and then return it to the leader.

When I was in high school, I happened to get a Pictorial magazine from Hong Kong. I couldn't believe my eyes: could the magazine be printed like this? I took the journal home and stored it as a treasure. Later I took it apart and put it on the wall of my house to show off.

This is not the same as today, but it has existed a few times and has been replaced by today's prosperity.

The development prospects of newspapers and periodicals are worrying!

There is no future for development. What defeated him was the new media led by the Internet, just like the steam engine defeated the horse-drawn carriage. The reason is obvious: the advantages that newspapers and periodicals have also have the new media. Newspapers and periodicals may not necessarily have the advantages of new media, not to mention that newspapers and periodicals have two fatal shortcomings. : News updates are slow and not environmentally friendly.

But newspapers will survive for a while, and this period of time will not exceed 50 years at most. That is because they still have some conservative readers who are waiting for the rice to be eaten.

I would also like to say one more thing: the professional ethics and professionalism of traditional media people left over from newspapers and periodicals will definitely not be outdated, and will remain precious as new media changes.

Publishing houses are not on the same level as newspapers and magazines. The publishing house is an industry, an industry, a kind of industry. Although newspapers and magazines are a kind of channel, they are essentially a kind of product. No matter how many additional products a channel loads, it is still a channel. Publishing houses can produce, rent, and control channels. The main business scope of publishing houses is much larger, the main business structure is complex, the ability to resist market risks is strong, and it is fickle. How many literature and various works around the world have been transformed into other profit-generating models: movies, TV series, and advertisements. How many have penetrated into many other industries: clothing, catering, stationery, entertainment, music, and sports. In this industry, products cannot compete. Newspapers are better than magazines. Newspaper circulation channels are wide. Low cost. High information load rate. Nowadays, the capacity of newspapers is greater than that of magazines. There is a trend of newspapers eating magazines. The newspaper industry, as an important media for mankind, I think will not disappear. However, under the impact of the current electronic media, the situation where paper media will dominate the world will gradually be divided up by modern media! Therefore, now the new media group-corporate media company is the development direction of newspapers.

The newspaper industry, as an important media for mankind, I believe will not disappear. However, under the impact of current electronic media, the situation where paper media will dominate the world will gradually be divided up by modern media! Therefore, now the new media group-corporate media company is the development direction of newspapers.

I have worked in a newspaper for 7 years, and around 12 years was the most profitable period for the newspaper. At that time, I could earn more than 2 million yuan in advertising revenue (holiday special issue) in a day, and then it was not as good as a year after that. Over the past year, the rapid development of the Internet and the rise of the new media industry have had a huge impact on print media. Nowadays, advertising requires precise placement! There are fewer and fewer full-page advertisements. Therefore, newspapers are now seeking to transform and develop in the direction of new media. If the transformation is successful, it will be good. If it is not successful, it will be difficult to survive. In addition, the speed of information dissemination in print media lags behind, and young people nowadays do not read newspapers at all, so I personally feel that the prospects of print media are not optimism. Of course except the party media!

First of all, thank you very much for answering this question for you here. Let me lead you into this problem. Now let us discuss it together.

Now is an era of new media. We are surrounded by mobile phones, computers and other network devices. Almost no one reads newspapers and magazines anymore. Many times we will hear a sentence "Print media is dead." I don’t know much about other regions, but in the Guangzhou area, Nandu Weekly and Nandu Daily are the leading newspaper groups in the entire Chinese newspaper industry. However, since 2015, Nandu has begun to lay off employees significantly, and the circulation of newspapers has increased. There are fewer, so there are massive layoffs. However, at the same time as the massive layoffs were being laid off, Nandu began to recruit a large number of new media employees, laying off employees while recruiting people. This also reflects a future development trend of newspapers and periodicals - from paper media to online new media.

With the development of science and technology, simplicity has become a way of life. With mobile phones and computers, people now are accustomed to this way of reading and reading habits. Technology is reforming, and the newspaper industry is also reforming. Now the newspaper industry is reading and disseminating more through some new media, such as mobile APPs, WeChat official accounts, Weibo, and websites to disseminate news. This is not just a This phenomenon is also a trend in the future. Dissemination through these new media channels firstly conforms to people's current reading habits and media development trends, and secondly saves costs.

In addition, video reading is also a direction that the paper media industry is transforming. As Ma Dong said, people now pay very little attention to reading, but video reading spread through video is accepted by many people. Therefore, if newspapers and periodicals are made into video reading methods, the dissemination volume will be greater, and it will also be easier for people to accept.

Paper media is constantly transforming, but I personally think that paper media will not disappear. Newspapers will still exist and be provided to people who need them, but overall, they will slowly transform into new media. form.

The answers to this question shared above are all personal opinions and suggestions. I hope the answer to this question I shared can help everyone.

I also hope that everyone will like my sharing. If you have a better answer to this question, please share it and leave a comment to discuss this topic together.

I am here at the end. I wish you all to work happily and live healthily every day. May your family and everything be prosperous, make a fortune every year, and have a prosperous business. Thank you!

Newspapers are a mainstream media and will not be eliminated. New media and self-media will definitely have an impact on newspapers, but the historical status of newspapers cannot be shaken. This is a historical inheritance!

The newspaper and periodical industry trend research report is based on the investigation and analysis of many factors that affect the newspaper and periodical industry market operation, and grasps the market operation rules of the newspaper and periodical industry, so as to analyze the future development trend characteristics, market capacity, and Competition trends, segmented downstream market demand trends, etc. are forecasted.

The main analysis points of the newspaper and periodical industry trend research report include:

1) Analysis of the development trend characteristics of the newspaper and periodical industry. Through the analysis of factors affecting the development of the newspaper and periodical industry, the overall operating trend characteristics of the newspaper and periodical industry in the future are summarized;

2) Forecast the production development and change trends of the newspaper and periodical industry. The prediction of production development and its changing trend is a prediction of the supply of commodities in the market and its changing trend;

3) Forecasting the market capacity and changes of the newspaper industry. Comprehensive analysis of the adjustments to the production technology and product structure of the newspaper and periodical industry during the forecast period, and prediction of the demand structure, quantity and changing trends of the newspaper and periodical industry. 4) Predict changes in market prices in the newspaper and periodical industry. The price of inputs in enterprise production and the sales price of products are directly related to the profitability of the enterprise. In the prediction of commodity prices, it is necessary to fully study changes in labor productivity, production costs, profits, the development trend of market supply and demand, changes in currency value and currency circulation, and the impact of national economic policies on commodity prices.

The newspaper industry trend research report is mainly based on basic information from the National Bureau of Statistics, the State General Administration of Customs, the National Development and Reform Commission, the Ministry of Commerce, the Ministry of Industry and Information Technology, industry associations, domestic and foreign related publications and magazines, etc. , based on the changes in the supply and demand relationship in the newspaper and periodical industry over the years, an in-depth investigation and study of the enterprise groups in the newspaper and periodical industry was conducted, and a detailed analysis of the newspaper and periodical industry environment, newspaper and periodical market supply and demand, newspaper and periodical industry economic operation, newspaper and periodical market structure, newspaper and periodical production enterprises, etc. . On the basis of the above analysis, scientific and rigorous analysis and prediction of the future development trends and market prospects of the newspaper industry