Corporate Culture of Dentsu Corporation of Japan

Dentsu's competence: communication ability (vision, intelligence, empathy, willpower, persuasion), planning ability (rich imagination and intensive composition in basic knowledge), creativity and production ability.

Dentsu three responsibilities: work and responsibility coexist, diligence can make up for it, and we must keep sprinting.

Ten talents of Dentsu: independently seeking, actively doing, doing great things, taking "difficult things" as the goal, never giving up, striving for initiative, planning, having confidence, always keeping your head turning and not afraid of friction.

Dentsu's corporate philosophy:

1. business field-integrated communication service (where communication is needed, it must be in the field of telecommunications activities, providing new excellent communication services with a world vision)

2. The task of society-the creation of knowledge assets (creation is an outstanding spread of human vitality, and creative work produces valuable culture)

3. Enterprise structure-flexible enterprise (adapting to the challenges of changing times makes Dentsu full of potential, and a person's real contribution to society is how much he thinks and constantly innovates himself)