How to write MBA graduation thesis

1, on the core competitiveness of enterprises

[Hint] The theoretical origin of core competitiveness; The basic connotation and theoretical system of core competitiveness; Study the basic propositions of this theory, such as cumulative knowledge, path dependence, marginal search, ability evolution and origin. Innovation and core competitiveness; Enterprise specialization, diversification and strategic alliance development and core competitiveness: the new development of enterprise strategy theory —— core competitiveness management: the analysis of the present situation, problems and ways to improve the core competitiveness of enterprises in China: a comparative study of core competitiveness.

2. Research on hot issues of modern management theory.

[Hint] (1) Study on learning organization: types of learning organizations; Characteristics and functions of learning organization; Structure and management of learning organization; Design principles of learning organization; How to cultivate and establish a learning organization?

(2) Enterprise team management: the characteristics and structure of the group; Group norms and labor efficiency; The relationship between team and group; How to build an efficient team; Cooperation and coordination among team members; Team leadership and team management.

(3) Research on entrepreneurs and professional managers: the role of entrepreneurs' human capital; The characteristics of entrepreneurs and the formation of entrepreneurial class: the characteristics of entrepreneurs and their living environment: the growth model of entrepreneurs; Study on the characteristics and related problems of entrepreneurs in China.

(4) Project management: the basic procedures, contents and research methods of project management; Research on subjective experience problems such as interpersonal relationship and communication skills involved in project management; Project management risk analysis; How to improve the ability and skills of project managers?

(5) Research on enterprise alliance: types and forms of alliance; The role and characteristics of the alliance; Characteristics of strategic alliance and learning alliance organization: theoretical analysis of alliance strategic model: development model of alliance enterprises after China's death.

3. Research on consumer behavior.

[Hint] Consumer psychological analysis; Consumer purchase behavior model; Fashion research; Various marketing models aimed at consumer psychology; Social factors (culture, customs, lifestyle, etc.). ) affecting consumer psychology; Trend analysis of future consumer psychology and enterprise marketing model.

4. Modern business negotiation

[Hint] Study on the basic issues of negotiation; Theoretical analysis of negotiation; Basic principles and rules of negotiation; Psychological analysis in negotiation; Research on business negotiation strategies and skills.

5. Research on incentive theory.

[Hint] The emergence and development of incentive theory; Incentive mechanism; Analysis and evaluation of representative incentive theory; Application of incentive theory (how to improve the effectiveness of incentives).

The topic selection of MBA thesis is an important link to ensure the quality of the thesis, and the quality of the topic selection directly determines the quality of the final thesis. The matters to be explained are as follows:

1. This "reference topic" should meet the discipline requirements of the professional direction, and the specific topic should be determined by the trainees and the tutor through consultation. #p# header #e#

2. The guiding ideology emphasized in this "reference topic". This "reference topic" attempts to embody the educational idea of MBA-to cultivate students' ability to solve practical management problems faced by their organizations (enterprises, governments, universities, hospitals, etc.). ) apply the modern enterprise management theories, methods and technologies you have learned. Therefore, it is emphasized that the topic selection of the paper should be based on the organization and aimed at solving the problems faced by the organization; The quality standard is whether the paper solves a practical management problem by using the learned theories, methods and technologies well. In a word, it is emphasized that MBA thesis is a "scheme" to solve practical problems (rather than an academic thesis to solve universal problems). Of course, it would be better if the MBA thesis can be innovative in theory and method.

3. The basic format of the topic is:

Xx enterprise (university, hospital and other organizations) xx (problem) research.

For example: Study on XX Competitive Strategy, Study on the Ways for XX Government to Build a Service-oriented Government.

I. Corporate Financial Management/Accounting

Research on the financial strategy of 1 Xxxx enterprise

2. Research on financial information disclosure of 2.XX listed companies

3. Research on ×× enterprise value evaluation system

4. Research on capital management of ×× enterprise

5. Research on financial management in M&A.

6. Research on financial management of 6.XX Group Company

7. Research on internal financial control system of ×× enterprise

8. Research on financial problems in transnational operation of 8.XX enterprises

9. Case analysis of events with research value in the financial management of ×× enterprise.

Research on 10 fund control system. Xx group company

Study 1 1. Xx enterprise financial performance evaluation system

12 study. Xx enterprise financial early warning system

13.×× Research on Enterprise Environmental Accounting and Auditing

14.×× Research on Enterprise Tax Accounting

15. Study on enterprise strategic management accounting ××

16 research on accounting problems of listed companies. Xx enterprise

17.×× Research on the Research Methods of Enterprise Accounting

18. Research on accounting problems in enterprise e-commerce environment

19.×× Research on Enterprise Cost Management

20.XX enterprise investment and financing decision research.

22. Empirical Study on the Performance of XX Enterprise's Securities Portfolio

23. Analysis of investment value of XX listed companies

24.XX enterprise securities investment strategy research

28. Comprehensive financial evaluation of XX listed companies #p# Paging title #e#

Second, strategic management/comprehensive management/corporate ethics

1.×××× Study on the overall strategic planning of enterprises (diversification, mergers and acquisitions, international alliances, etc. )

2. Study on the competitive strategic planning of ×× enterprise

3. Research on the implementation of enterprise strategy (such as organizational change, cultural reconstruction, governance structure, strategic performance, evaluation and control, etc.). )

4. Research on the core competitiveness of ×× enterprise

5.×× Research on Enterprise Management Reform and Innovation

6. Study on Business Process Reengineering of ×× Enterprise

7. Case study on ethical issues in enterprise management (case analysis)

8. Study on the Methods and Schemes of Enterprise Ethics Construction

9. Research on enterprise ethics in enterprise customer management

10. Research on enterprise ethics in enterprise human resource management

Three. Production and operation management

1 Study on planning of production facilities. Xxxx enterprise

2.XX enterprise logistics system planning

3. Study on the overall optimization of 3.XX enterprise production site

4. The analysis and optimization research of 4.XX enterprise production planning and control system.

5.LP (Lean Production), MRPⅱⅱ II II (Manufacturing Resource Planning), ce (Concurrent Engineering), BPR (Business Process Reengineering), FMT (Flexible Manufacturing Technology), AM (Agile Manufacturing), TQM (Total Quality Management), 6б Management, PDM (Product Data Management), AMT (Advanced Manufacturing Technology), CIMS.

6. Analysis and Optimization of Operation Management System of ×× Service-oriented Enterprise

7. Analysis and Optimization of 7.XX Enterprise Office System

8. Research on supply chain management of 8.XX enterprise

9. Research and establishment (improvement, reengineering, etc.). ) enterprise resource planning (ERP) system.

Fourth, marketing.

1 strategy research. XX enterprises enter the international market.

2. Market research of ×× products

3. Research on product strategy of ×× enterprise

4. Research on product pricing strategy of ×× enterprise

5. Study on the Promotion Strategy of ×× Enterprise

6. Study on the distribution strategy of ×× enterprise

7. Research on the customer purchase behavior of 7.XX enterprise products

8. Research on the method of enterprise network marketing

9. Research on Marketing Organization Reengineering of ×× Enterprise

10.×× Research on Enterprise Marketing Concept and Cultural Reengineering

1 1 Research on sales team building. Xxxx enterprise

12 brand building research. Xxxx enterprise

13. Research on the application of a new marketing theory (new method and new technology) in XXX enterprises.

14.×× Research on Customer Relationship Management

15 marketing strategy research. Xxxx enterprise

16.×× Research on the application of new marketing methods in enterprises

Verb (abbreviation of verb) manpower deployment

1××× Research on human resource planning of enterprises (organizations, etc.). )

2. The research and design of ×× enterprise (organization, etc.) incentive mechanism. )

3. Research on the salary scheme design of XX enterprise (organization, etc.). )

4. Research on the performance appraisal scheme design of 4.XX enterprises (organizations, etc.). )

5. Research and design (organization, etc.) of 5.XX enterprise employee training scheme. )

6. Study on the human resource management strategy of ×× enterprise (organization, etc.). )

7. Research on the design of employee recruitment scheme in 7.XX enterprise (organization, etc.). )

8. Research on the career management scheme of employees in 8.XX enterprises (organizations, etc.). )

9. Investigation and research on employee satisfaction of 9.XX enterprises (organizations, etc.). )

10. Xx employees of enterprises (organizations, etc.). ) Need investigation and study.

1 1 research on employee motivation countermeasures. Xxxx enterprise (organization, etc.). )

Management communication of intransitive verbs

Study on 1. Xxxx enterprise unit incentive-suggestion system

2. Study on the image evaluation index system of ×× enterprise (organization)

3. A case study of ×× enterprises importing enterprise identification system

4. Case study of enterprise crisis event handling.

5. Research on the problems and countermeasures of the construction of internal (external) communication mechanism in ×× enterprise

6. Study on the Cross-cultural Communication Strategy of ×× Enterprise

7. Study on the functions of public-private relations institutions in ××× enterprises.

8.×× (Leadership) Negotiation (Speech, Presiding) Style and Skills Research

Research on 9 ×× Enterprise (Organization) Culture Construction and Innovation

10 case analysis. Xxxx enterprise establishes learning organization.

1 1.×× enterprise employee demand analysis and countermeasure research

13. ×××× Research on the Problems and Countermeasures of Government Information Disclosure

14. Special research on internal and external relations of enterprises (employee relations, consumer relations, media relations, government relations, community relations)

Seven. International Business Law

Research on intellectual property protection strategy of 1 Xxxx enterprise

2. The theoretical and practical research of ×× enterprise's international business agency

3.XXX enterprise legal risk control scheme design

4. Research on legal issues of transnational operation of ×× enterprises

5. Cases of legal problems encountered in the operation and management of 5.XX enterprises.

Eight. Technical Economics #p# Paging Title #e#

1.××× Research on Enterprise Technology Innovation Management

2. Research on assets evaluation of ×× enterprise.

3.XX enterprise modern project management research

4. Study on Post-evaluation of ×× enterprise investment projects

5. Research on new product development of ×× enterprise

6. Research on technical management of ×× enterprise

7.×× Urban Construction Planning and Strategy Research

8. Research on asset management and capital operation (reorganization and expansion) of ×× enterprise.

9. Research on ×× industrial chain and value chain

10. Study on industrial economy and regional planning ××

Study on 1 1. Xx industrial transformation

12. Study on ecological planning and development of ×× enterprise (industry/region/city)

13 study. Xx enterprise development decision management

14 research on green supply chain management. Xx enterprise

15. ×× research on enterprise product ecological design

Nine. Management information system

1.×××× Study on the Master Plan of Enterprise Management Information System/Enterprise Informatization Scheme

2. Analysis and design of ×× enterprise management information system

3. Research on non-technical factors in enterprise management informatization

4.XX enterprise e-commerce development strategy (or implementation plan) research

5. Research on enterprise informatization and management change

6. Research on the Construction and Application of ×× Enterprise Network

7. Research on the planning and implementation of enterprise financial computerization.

8. Research on the development and management of enterprise information resources.

9. Research on Performance Evaluation and Improvement of Enterprise Information System

10.×× Research on Analysis and Integration of Enterprise Information System

Study 1 1. Xx enterprise e-commerce mode

12.×× Case Study of Enterprise Management Information System

X. Electronic commerce

1.×××× enterprise e-commerce solution

2. Research on ×× enterprise e-commerce model

3. Research on logistics system in enterprise e-commerce environment.

4. Business process reengineering of XX organization in e-commerce environment

5. Research on the development strategy and countermeasures of ×× enterprise e-commerce

6. Research on Extranet architecture in e-commerce environment.

5. Research on the scheme of e-government integration platform.

XI。 systems engineering

1 research. Xxxx enterprise customer management system

2. Design and development of ×× enterprise knowledge management system

3. Research on Business Process Reengineering of ×× Enterprise

4. Research on the Analysis and Integration of 4.XX Information System

5. Research on evaluation and optimization of enterprise supply chain

6. Study on Product Structure Optimization of XX Enterprise

7. Research on the Web-based Information System of 7.XX Enterprise

8. Research on Optimization Model and Algorithm of ×× System

9. Design of decision support system for ×× enterprise (industry)

10 ×× Research on Optimization of Enterprise Logistics System

Study 1 1. Xx enterprise (product) e-commerce marketing model

12. Research on e-government system of ×× enterprise (department)

Twelve. economics

1 research. ×× product demand and demand function

2. Study on the estimation and forecast of ×× product demand

3. Research on optimization of enterprise resource allocation

4. Research on the shareholding system reform of ×× state-owned enterprises

5. Research on management buyout and employee stock ownership plan of 5.XX enterprise

6.×× Research on Incentive of Enterprise Futures Stock Option

7. Study on the optimal scale of ×× enterprise

8. Study on economies of scale of 8.XX products.

9. Study the scope economy according to the specific conditions of XX enterprises.

Study on product learning curve of 10.XXX industry

Long-term cost analysis of 1 1 Xxxx industry

Study on the optimal yield of 12. Xxxx enterprise

13.×× enterprise operating leverage analysis

14 monopoly power research. Xxxx enterprise

Price elasticity analysis of 15. ××× product

16. Research on the specialization and diversification development strategy of XX enterprises based on economics

17.×× Research on Market Entry and Exit Barriers

18. Research on the Construction of Enterprise Learning Organization Based on Economics

19. Research on Applying Entrepreneur Theory to Solve Practical Problems of XX Enterprises

20.XX enterprise internationalization management research

Research on foreign direct investment 2 1. Xxxx enterprise

22. Research on XX enterprise's foreign indirect investment

23.XX enterprise foreign labor export research

Thirteen. Finance/finance

1×××× Bank's Asset-Liability Ratio Management Problems and Countermeasures

2. Research on XX method of bank credit risk management

3. Research on Business Process Reengineering of×× Bank

4. Research on effective corporate governance of 4.XX Bank

5. Research on the management of non-performing assets of banks.

6. Research on the Innovation Strategy of ×× Banking Business

7. Research on the Marketing Strategy of ×× Bank

8.XX Bank Credit Card Risk Management Strategy Research

9.XXX bank credit risk management theory and its application research

10. Research on the Development Model of "Universal Bank" of ××× Bank

Study on the XXX problem of 1 1.e-finance

Study on ×× problem of 12. electronic bank

13. Study on ×× problem in housing mortgage loan

14.XX company's financial risk research

15. Research on financial risks of real estate industry

16. Research on XX problem in option investment decision model

17. Research on the Application of Option Investment Decision Model in XXX Company

18. Research on risk integration and model design of financial holding companies

19. Research on internal control mechanism of financial holding companies

20. Research on the supervision mode of financial holding companies

2 1. Research on hedging methods of enterprises in financial derivatives

22. Research on the evaluation method of investment value of banking stocks

23. Special research on futures.

24. Research on Open-end Fund Supervision

25. Research on the inherent risks of the financial system and its preventive countermeasures.

26. Research on XX issue of financial supervision

27. Research on the Development Strategy of XX Insurance Company

28. Problems and countermeasures of XXX insurance company.

29. XXX problem in insurance industry and its countermeasures

30. XXX analysis method of securities investment and its application research.

3 1.XXX Analysis Method and Empirical Analysis of Securities Investment

32. An Empirical Study on the Financing Efficiency of China Stock Market

33. Research on issues related to the securities market

34. Performance evaluation of securities investment funds

35. Research on stock optimization method and its empirical analysis

36. Research on stock index futures and its investment strategy.

Fourteen Transnational corporation management

1×××× International Industrial Analysis and International Operation of Enterprises

2. Study on transnational transfer of ×× industry

3.XX enterprise transnational operation risk management research

4. Tax planning for transnational operation of 4.XX enterprises

5. Asset and liability management of transnational operation of 5.XX enterprises

6. Study on transnational operation of ×× enterprise

7. Research on financial problems of transnational operation of ×× enterprises

8.XX enterprise internationalization strategy research

9. Study on Cross-cultural Management of 9.XX Joint Venture

Research on transfer pricing system in 10 transnational operation. Xxxx enterprise

1 1. Study on human resource management of multinational corporations ××

12.×× Theory and Practice of Enterprise's Foreign Direct Investment

13. ×××× Forms of foreign direct investment of enterprises

14. ×××× Transnational strategic alliance of enterprises

15. Research on the Location Problem in the Transnational Operation of Enterprises

Fifteen. international trade

1 study on export strategy. ××× product

2. Apply modern international trade theory to solve the related problems in the trade practice of XX enterprises.

3. Study on WTO rules that 3.XX enterprises encounter in international trade.

4. Research on the international market of 4.XX products

5. Risk analysis and countermeasures of import and export business of XX enterprise

6. Study on exchange rate risk aversion of 6.XX enterprises in international trade.