What departments do advertising companies usually have? What are the responsibilities?

1. Advertising companies can be divided into three major departments: creative department, customer service department and media department. ?

2. The main job of the creative department is to conceive advertisements and carry out advertising creativity. The focus is on the executive creative director. Generally speaking, there is only one person for this position in each advertising company. Under the executive creative director, it will be divided into several groups according to manpower, and each group will be led by one or two creative directors or deputy creative directors, one of whom is a copywriter and the other is an artist.

There will be different groups under the creative director, and each group consists of a copywriter and a production designer. Basically, two people will conceive the advertisement together, but the text modification will be presided over by the copywriter and the art retouching will be presided over by the production designer.

The creative department also includes four small departments: TV production, graphic production, studio and graphic planning. There is a producer in the TV production department, who is mainly responsible for the overall planning of TV advertisements. The actual advertising shooting is the responsibility of the advertising production company, and the advertising companies in Hong Kong will not shoot TV advertisements themselves. The graphic production department has a graphic production manager, who is mainly responsible for following up the printing of graphic advertisements. There are draftsmen, computer draftsmen and manuscript proofreaders in the studio, who are responsible for the production of different print advertisements. Graphic production coordination is responsible for coordinating graphic production matters. ?

3. The main job of the customer department is to contact customers and formulate creative guidelines. The key person is the account manager The following are divided into different account directors, deputy account directors, account managers and account assistants according to different customers.

The main job of the media department is to suggest suitable advertising media (such as TV, newspapers, magazines, posters, direct sales, etc.) for customers. ) and strive for the most reasonable fees for customers and the media. The center of gravity is the media director, with different positions such as media director and media planning.

A department is an organization. Usually a company unit will be divided into many departments. Several branches or organizations under unification.

Organizational structure can make everyone clear about the work in their own organization, strengthen their desire to participate in the work, and people in other departments can also understand it and enhance the coordination of the organization.

Baidu Encyclopedia-Organization Chart? Baidu encyclopedia-department