I'm going to open a clothing store, the kind that I join directly. Do you know what I should pay attention to?

In recent years, more and more people have joined brand clothing stores, and some people have succeeded in getting rich returns, while others have lost all their money. There are many reasons for the failure. Some people don't know how to operate, while others have joined some fake clothing brands because they didn't pay attention when joining brand clothing. Today, Xiaobian of Women's Wear Network will talk about the matters needing attention when opening a clothing franchise store. I hope franchisees will know early, prepare early and solve it early! ?

first, follow the market and choose the right joining opportunities. ?

At present, the clothing market is engaged in a conceptual war. A keen observation, market orientation and timing will make the early operation of clothing franchise stores more smooth. ?

second, find out the details of the manufacturer and make a careful choice. ?

"Han Feng" and "European and American style" have occupied a large part of China's clothing market, so domestic clothing manufacturers have followed the fashion.

third, deeply understand the market positioning of clothing brands. ?

fourth, carefully investigate the business model of the enterprise and explore the development direction of the enterprise. ?

"what you hear is false, what you see is true", but as far as the current situation is concerned, what you see with your own eyes is not "real". As far as the current investment promotion meetings of various garment enterprises are concerned, the presence of marketing experts, the appearance of spokespersons and the demonstration of model markets have become the three bricks that stun the franchisees.

fifth, know whether the systematic training system of the headquarters is perfect. ?

Clothing franchisees with mature brands have a good training management system, which can help franchisees to give correct guidance on marketing and customer management. There is a perfect franchise management system, franchise planning, operating principles, operation manuals, etc. And a mature franchise system, in the case of normal operation, there are not many cases of clothing joining and closing stores. ?

sixth, how to avoid the trap of joining. ?

before joining a brand, franchisees must have a thorough understanding of the brand's positioning. If its positioning is in the middle of a blank spot in the market or has a clear consciousness, it means that the enterprise has really gone through some detailed thinking and has certain brand operation capabilities. ?

Joining is a university in itself, and there is a lot of knowledge in it that needs our in-depth study and understanding. Only by constantly learning more common sense and knowledge of clothing joining can we have a better understanding of clothing joining and we can really do a good job in clothing joining. Doing a good job in clothing joining is far from as simple as we thought. We can only make continuous progress if we keep the matter of clothing joining in mind.

Only the enterprises that really consider the problem from the franchisee's position are the good news for our franchisees, because the operation team who knows how to put themselves in the other's shoes can understand the market demand.