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What is the relationship between LU ZHOU LAO JIAO CO.,LTD Co., Ltd., Zhang Biao and Zhang Ziyang?

Operator Financial Intern/Text

On August 10, LU ZHOU LAO JIAO CO.,LTD Co., Ltd. rose rapidly in intraday trading, with an increase of more than 2% in five minutes. As of 9: 00, 3 1, reported 184.75 yuan, clinched a deal1.1600 million yuan, and the turnover rate was 0.04%.

After stopping the goods, it is the price increase, which is the inertial thinking of the liquor industry. However, behind the price increase, strong execution is needed.

At the age of 30, he became the general manager.

This year, the "younger generation" team led by Zhang Biao, general manager of the sales company of LU ZHOU LAO JIAO CO.,LTD Co., Ltd. has more organizational vitality, team execution and young creativity, which can be described as "a promising year".

Zhang Biao was born in 1985. As the first member of the third echelon of company marketing, I have been engaged in sales for a long time. Since then, as the monitor of the middle-level assistant class in the first phase of wolf nature, he began to enter the sales department of Guojiao through selection.

At the age of 30, he became the general manager of Guojiao Liquor Sales Co., Ltd. of LU ZHOU LAO JIAO CO.,LTD Co., Ltd. 20 15. After that, he began to shoulder the historical responsibility of reviving the brand of Guojiao 1573, actively innovated the business model under the guidance of the sales company strategy, promoted organizational change, and boldly adjusted the innovative sales model.

Excellent results won the company's special Excellence Award.

This out-and-out 85-year-old man is wise and open-minded, low-key and calm.

In the past five years, the VIP Club of Guojiaohui was created and entered the century of 100 cities. The sales of Guojiaohui 1573 exceeded 100 billion yuan from less than 20 19, and the sales of Guojiaohui 1573 exceeded10.

In 20 19, he led the team to sell single products for Guojiao 1573, and successfully broke through10 billion yuan, with remarkable achievements, which was fully affirmed and praised by the senior leaders of joint-stock companies and sales companies. Therefore, the company awarded Zhang Biao the honorary title of "Special Excellence Award".

Afterwards, Zhang Biao said modestly and ambitiously: The sales volume of National pits 1573 exceeded 1000 billion, which only achieved the first small goal on the road to the revival of Luzhou-flavor national wine!

For the high-light brand platform that does not take the usual path.

It is worth noting that not long ago, LAM Raymond, who had been the general manager of the sales company of LU ZHOU LAO JIAO CO.,LTD Co., Ltd. for six years, resigned from this position, and Zhang Biao took this opportunity to officially become the general manager of the sales company of LU ZHOU LAO JIAO CO.,LTD Co., Ltd. through open recruitment.

A month ago, Zhang Biao made a public appearance as the general manager of the sales company of LU ZHOU LAO JIAO CO.,LTD Co., Ltd., and became a platform for the high-light brand.

Operator Finance noted that LU ZHOU LAO JIAO CO.,LTD Co., Ltd. recently adjusted its product strategy, and LU ZHOU LAO JIAO CO.,LTD Co., Ltd., a subsidiary of LU ZHOU LAO JIAO CO.,LTD Co., Ltd., was changed to Luzhou Dacheng Luzhou Liquor Sales Co., Ltd., after which the company was mainly responsible for the operation of the three major brands of LU ZHOU LAO JIAO CO.,LTD Co., Ltd. Touqu, Erqu and Highlight Series. These measures are paving the way for the future operation of Highlight Series.

It is understood that the highlight series only has online channels (official website, Tmall, JD.COM platform) and group buying channels. In this regard, Zhang Biao said that as a "new species" in liquor industry, "Gaoguang" was destined to take an unusual road from the day it was born. Specifically, the channels, audiences and marketing of highlight series are different from traditional liquor.