Hot pot business plan template

Hot pot business plan sample template

Hot pot business plan sample template. Nowadays, many people will start a business, and hot pot restaurants are also a very good idea. It is also necessary to open a hot pot restaurant. Make a plan. Below I will share with you a sample template of a hot pot business plan. Hot pot business plan sample template 1

1. Overview of hot pot restaurant

1. Our store belongs to the catering service industry, its name is a self-service hot pot restaurant, and it is a partnership joint venture. Main business: dog, sheep, chicken, duck, fish, etc. hot pot; side food: seafood, braised meat, braised vegetables, etc.

2. The self-service hot pot restaurant is located in Huaning Road Commercial Pedestrian Street. It was a mid-range hot pot restaurant in the initial stage and will gradually develop into a brand chain store in the future.

3. The owners of the urban fast food restaurant are three partners, one chef and one waiter. Both of them have 3 years of catering work experience. With our wisdom, talent and dedication to the business, we A persistent heart will surely lead the industry.

4. Our store requires about 80,000 yuan in start-up capital, of which more than 20,000 yuan has been raised, and the remaining 60,000 yuan needs a bank loan.

2. Business objectives

1. Due to its geographical location in a commercial street, the customer base is relatively abundant, but there are also many competitors, especially since our store has just opened and wants to open up the market. We must work hard on service quality and product quality, and further expand our business scope to meet the different needs of consumers. The short-term goal is to gain a firm foothold in Huaning Road Commercial Pedestrian Street and recover the cost within one year.

2. Our store will add 2 branches within 2 years and gradually develop into a hot pot chain store with strong economic strength and a certain market share. It will carve out a world among many hot pot brands and will become a restaurant chain. Well-known brands in the industry.

3. Market analysis

1. Customer source: The target customers of the self-service hot pot restaurant are general consumers who go to Huaning Road Commercial Pedestrian Street for shopping and entertainment. About 50%; nearby hotels, guesthouses; entertainment venues; store staff and community residents, about 50%. The number of customers is sufficient and the consumption level is medium to low.

2. Competitors:

There are 4 major competitors near the self-service hot pot restaurant, 2 of which have storefronts, and the other 2 are street stall-style food stalls. The operating period of these four stores is about one year. The first two restaurants are more expensive and have few customers. The other two food stalls have poor hygiene conditions, poor service quality, and crowded and dirty dining environments. Our store has seized on the existing shortcomings of these four restaurants and launched marketing strategies such as "high quality and low price; service first", striving to occupy a place in the fierce market competition.

IV. Business plan

1. Hot pot restaurants are mainly for the public, so the prices of the dishes are not too high and belong to the low-to-medium price range.

2. Considering the lack of time and personnel, our store’s temporary operating hours are mainly at night.

3. During the opening period, our store will implement preferential activities; we will send out discount cards to customers who visit our store again; our store will implement discounts.

4. Be ready to develop new products at any time to adapt to market changes and needs. For example, the goals set this year are: "Build your own brand; launch the main hot pot".

5. Business hours: 4pm to around 2pm.

6. For the above plans, we will divide the work and cooperate and perform our duties. We will work hard in areas such as health, service, price, nutrition, etc. to strive for more customers.

V. Personnel Plan

1. In the early stage of the opening of our store, the preliminary plan is to recruit how many full-time employees (including chefs) and how many temporary employees (including chefs). The details are as follows :

1) Recruit through the labor market those who have registered residence in this city, have certain work experience, have good professional ethics, are between 20 and 30 years old, and are interested in joining the catering industry. Applicants are specially "Recruitment" Use the "Employee Registration Form" and attach your personal information to come to our store for an interview.

2) Those who pass the interview, written test and physical examination will sign a labor contract (including a probation period).

2. In order to improve the overall quality of service personnel, all recruited personnel need to receive 2 months of training. The specific contents are as follows:

1) Develop a training plan and determine the purpose of the training. , develop evaluation methods.

2) Implement training plans and thoroughly study "Labor Discipline" and various rules and regulations.

3) After assessment, those who fail will be suspended for study and 20% of their salary will be deducted until they pass the exam. If you fail the exam three times, all wages and benefits for the month will be deducted.

6. Sales Plan

1. Carry out a series of corporate promotion work before the opening, introduce the store's "high quality and low price, service first" sales strategy to consumers, and also distribute questionnaires Questionnaire to improve the store's products and services based on consumer needs.

2. Launch a membership system, quarterly cards and monthly cards to attract more customers

7. Financial plan

All accounts in the store must be Accounts must be entered in a timely manner. Expenditures and income must be accounted or recorded before they can be used. Accounting uses the double-entry accounting method and is managed in a scientific way to avoid confusion in the accounts. Daily income should be counted in a timely manner. , all ordering menus and payment receipts must be saved and duplicated for verification and accounting. All items in the store are fixed assets in the store and cannot be destroyed or taken away at will. The total monthly income, excluding all expenses, is deposited in the bank;

If after monthly settlement, the income higher than planned, the salary will be adjusted appropriately to mobilize everyone's enthusiasm for work. If it is found that the hotel's property has been damaged without reason during work, the salary or bonus of the responsible person will be deducted.

1. Our store has fixed assets of _____ ten thousand yuan, _____ sets of tables and chairs, a business area of ??_____ square meters, and several freezers and _____ stoves.

2. How many thousand yuan is the daily working capital (mainly used for emergencies and temporary purchases)

3. For accounts, it is necessary to have daily accounts and monthly accounts. There are monthly accounts, quarterly accounts, and year-end general ledgers. In this way, the profit and loss of the enterprise can be clearly seen on the accounts, thus avoiding blindness in the management work.

Note: Since it has just opened, we have to be careful about various expenses, but we must ensure the quality of meat and vegetables and keep the price as low as possible. Hot pot business plan sample template 2

1. Market survey

1. The impact of economic development on hot pot, including the increase in consumer demand for hot pot, the existence of existing hot pot The structural contradictions of various grades of hot pot restaurants, social development and national policies and measures play a huge role in promoting the development of the catering industry, as well as several major factors such as changes in the objective environment and instability in consumption.

2. The influence of traditional factors on hot pot, including the history, extensiveness, culture, and uniqueness of hot pot.

3. The impact of the surrounding environment on hot pot, including the policy environment, such as the security situation of the establishment, the efficiency of functional departments, etc., and infrastructure, such as road traffic, parking locations, water and electricity supply, and communication networks , procurement channels, consumer groups, finance, health, labor and other supporting facilities closely related to operations, preferential measures, such as: whether there are preferential policies in taxation, various charges, rent, talent introduction, etc.

2. Customer source analysis

1. Service target analysis:

Occupational characteristics of consumers: general students, migrant workers, The consumption habits and consumption levels of ordinary working-class people and senior white-collar workers and civil servants are different.

The age characteristics of consumers; for example, the elderly prefer light dishes, young people prefer heavy flavors, etc.

The gender characteristics of consumers: women and men tend to prefer hot pot products. There are certain differences in terms of taste, taste, type of dishes, etc.

Regional and ethnic characteristics of consumers People in different regions and ethnic groups have very different requirements for hot pot products and should be distinguished.

Of course, due to the interpenetration and hybridity of hot pot, many hot pots have been improved and innovated to suit the tastes of most people and are popular, but analysis of consumers is essential. few.

2. Analysis of customer consumption behavior:

Consumption is a comprehensive concept. Consumption behavior includes consumption level, consumption structure, consumption mode and consumption habits.

Consumption structure is the proportion of various consumer expenditures of customers. Expenditures are closely related to factors such as occupation, age, gender, regional ethnicity, etc.

Consumption patterns include individual, family, business, and group Etc., different consumption patterns have different choices of grades and varieties. Hot pot business plan sample template 3

xx Fish Hotpot Tianwen has a superior and convenient location, an elegant and warm environment, yet luxurious and elegant. Exquisite, clean and hygienic. Come to xx Fish Hotpot and taste the grouper hotpot. xx Fish Hotpot is a conscience hotpot and we will resolutely eradicate diseased fish, dead fish and problem fish. Black fish, turtle, black stick, raw fish, snakehead fish, filial fish, cuttlefish, etc. have fine meat, delicious meat, less spines and more meat. Every 100 grams of fish meat contains 19.8 grams of eggs, 1.4 grams of fat, and carbohydrates. 1.2 grams.

The nutritional value is very high. It has the functions of tonifying the spleen and diluting water, removing blood stasis and regenerating new energy, clearing away heat and dispelling wind, tonifying the liver and kidneys, etc. The grouper fish soup in the xx fish hot pot is sweet and has no fishy smell. In southern my country, the grouper fish soup has always been regarded as a nourishing treasure for those recovering from illness and those who are physically weak.

xx Fish Hotpot has won unanimous praise from customers with its unique dishes and main products, green and healthy disposable vegetable oil pot base, fashionable and elegant decoration style, and warm and thoughtful service. xx Fish Hotpot adheres to the honest and healthy operation path, advocates a green, healthy, fashionable and environmentally friendly life concept, caters to the consumer trend and establishes a good and well-known chain enterprise brand image.

Ankang’s hot pot is loved by consumers, and xx fish hot pot is a good choice for consumers to have a happy meal and a happy life. xx Fish Hot Pot, a brand with a friendly image and delicious catering, brings unforgettable hot pot food to consumers, and also provides entrepreneurs and investors with opportunities to get rich. xx Fish Hot Pot, a fish pot that you can eat without getting fat. It is healthy and nutritious, delicious and will not cause irritation. The secret recipe makes you not fat if you eat too much. xx Fish Hot Pot has versatile utensils and a 3D store that is fun and interesting, increasing appetite and consumption.

The xx fish hotpot incorporates traditional Chinese medicinal dietary therapy and specially selected rare ingredients for the bottom pot. It is delicious, not irritating, and more nutritious and healthy. Chinese medicinal materials are used as the soup base to nourish qi and blood. The high-fiber and low-calorie hot pot ingredients make you feel full without fear of gaining weight! xx fish hot pot changes and launches different pot products according to different seasons, adapting to the nutritional supplements of the season, such as spring tonic , clear tonic in summer, flat tonic in autumn, and warm tonic in winter. The clear soup focuses on warming the stomach, moisturizing the intestines, and nutrition, while the red soup focuses on numbing, spicy, fresh, fragrant, and refreshing.

Advantages of xx Fish Hotpot Entrepreneurship

1. Brand image support

The company provides professional design and distribution of the image and display of the startup store or shop-in-shop for free. Sales supervisors and marketing supervisors provide on-site guidance to achieve a unified image standard.

2. Whole store output support

The headquarters will provide all the store operation and management skills accumulated over the years to entrepreneurs to assist them in opening stores.

3. Free training support

The company’s marketing department provides entrepreneurs with effective centralized training, in-store training, and irregular on-site systematic training.

4. Logistics and distribution support

The raw materials for the entrepreneurial store are supplied by suppliers designated by the head office. A small number of materials are formulated by the headquarters with specifications and standards, and the entrepreneurs purchase them locally by themselves; The distribution of materials is ordered weekly or monthly based on the distance between the entrepreneurial store and the headquarters and the inventory needs. The relevant logistics management and transportation costs are borne by the entrepreneur.

5. Media advertising support

The headquarters makes full use of corporate resources to carry out 360° advertising media promotion for customers.

6. Market operation support

The marketing department provides comprehensive guidance and assistance to support the market development work of entrepreneurs through various marketing channels and methods, and holds regular or irregular meetings with entrepreneurs. business exchange meeting.

7. Tracking service support

Provide comprehensive and continuous operational follow-up guidance and support, and provide continuous new product development support and marketing support from the headquarters to enable The entrepreneurial store develops and expands steadily.

8. Site selection and decoration support

The company provides free store decoration design plans and store layout plans to entrepreneurs to unify the brand image.

9. Regional protection support

Provide regional protection policy, and no second entrepreneurial store will be opened in a certain area.

xx Fish Hot Pot Entrepreneurship Process

1. Understand the requirements for starting a business, conduct target market research, and submit an application for intention to start a business.

2. After receiving the request, the headquarters will start the collaboration qualification analysis. Relevant personnel will start with you: A. Understand your willingness and motivation for collaboration. B. Evaluation of the business district where the store is intended to be opened. C. Invite to the headquarters to investigate the market.

3. Unilaterally prepare various documents: Sign the member store letter of intent/member store contract.

4. The headquarters will issue a feasibility implementation plan, provide guidance on store location selection, the applicant will pay the brand usage fee, and the headquarters will be awarded a bronze medal for entrepreneurship authorization.

5. The headquarters will assign specialists to conduct on-site inspections of the market, and can also arrange to participate in pre-opening training and determine the opening date.

6. Business preparation: store cabinet decoration design, product mix planning, formulating distribution plans, designing business promotions, and formulating better business incentives and discounts.

7. After the goods are recovered, store managers, salespersons and other specialists will be dispatched to the entrepreneurial store according to the needs of the member store to prepare for business.

Conditions for starting a business in xx fish hotpot

1. Have a good reputation and a sincere and long-term cooperative attitude.

2. Have the operating philosophy of mid- to high-end brands; understand and accept the company’s operating philosophy and corporate culture.

3. Have good terminal distribution capabilities and be able to handle distribution and after-sales service well.

4. Have a certain economic foundation and sufficient funds available for the company’s entrepreneurial projects.

5. Have the willingness for long-term cooperation and a certain business philosophy; be able to strictly implement various policies formulated by us.