20 17 what is the main reason for the fruitless delivery service of quanjude roast duck?

1, Quanjude's positioning as a takeaway is wrong in itself. Takeaway must be sold to permanent residents and young people. However, Quanjude's roast duck products don't match the target consumer groups, and now young people don't order a roast duck when ordering takeout.

2. Quanjude did not consider the overall layout clearly, so that the correlation between products and heavy consumers was not high, and the price and product mix could not be reached, resulting in direct losses.

3. The main product of Quanjude roast duck takeaway is handmade duck roll, which is packaged into duck roll, and consumers only need to heat it after receiving it. However, the product form of duck roll deprives you of the necessary "experience sense" and "ritual sense" when eating roast duck.

4. Quanjude's influence and appeal in the hearts of young consumers are reduced. When the taste and price of products are not competitive, it is difficult for young people to buy them with the background of time-honored brands and Beijing characteristics.

5. The publicity of Quanjude take-out is not strong enough, which is not recognized by consumers, and even leads to the impairment of Quanjude's goodwill. The first electric shock take-out of a century-old store lacked publicity experience, especially the initial take-out activities, which were not recognized by consumers.