Dream makeup recruitment

In recent years, Baiqueling, an old cosmetics company in China, has successfully achieved a counterattack in the cosmetics market in China. In terms of brand awareness and sales revenue, it has become the new overlord of local cosmetics brands in China and the first domestic brand on Tmall platform.

However, the driving force behind it, Wang Yichuang, is little known.

Today, Wang Yichuang finally came out. With the gong of Shenzhen Stock Exchange, Hangzhou Wangyi Yichuang Technology Co., Ltd. (hereinafter referred to as NetChuang) officially landed on the Growth Enterprise Market of Shenzhen Stock Exchange. Becoming the first share of A-share cosmetics e-commerce agency operation is another dark horse after Baozun landed in the capital market four years ago.

Wang Yiyichuang was founded in April 20 12. Its main business is to provide e-commerce services for well-known FMCG brands at home and abroad, and help brands enhance their popularity and market share by providing online services in an all-round way.

Among them, brands that provide brand online marketing services include Baique Ling, Sanshenghua and Neutrogena; Brands providing online management services include Baique Ling, Elizabeth Ya Dun, Oprah Winfrey, Sassoon, Dabao, Procter & Gamble, Olay, Daphne, Avon, meifubao, Mao Geping, Aoyou, Crest and Janssen. Online distribution brands include,,, Lu, Abino, Snow Show, Dream Makeup and Neutrogena.

Speaking of "One Network, One Creation", I have to mention that its founder, Lin Zhenyu, is a former employee of Alibaba Group. Together with Jumei CEO Chen Ou, she was listed among the top ten post-80s entrepreneurs in the cosmetics industry.

After 80, the family background is not prominent and the education is not high. He has only received vocational school education. It is said that when he was a waiter in a coffee shop, he met him when he was recruiting marketing personnel for Alibaba Group, so that he had the opportunity to enter Alibaba Group.

He is different from many middle and senior employees of Alibaba. Until 20 10 left Ali, Lin Zhenyu was still only one of tens of thousands of ordinary employees of Alibaba Group.

From Ali, Lin Zhenyu learned how to make a fortune on the e-commerce platform. Two years after Lin Zhenyu left Ali, he obtained the sales agency right of Baiqueling on Taobao e-commerce platform on 20 12, and began to "open an online shop" to sell goods, which began the counterattack of life. Earn the difference income by buying and selling products, and charge the agent brand service fee, so that E-Net can develop rapidly.

On 20 15, e-Netease created brand online marketing services for Baique Ling, and marketing cases such as Simei Unhappy and P&G "Tou" were all operated behind the scenes by e-Netease. Once on Mother's Day, Baique Ling's long picture advertisement "193 1" received more than 5 million readings and became a classic case of beauty marketing.

From 20 15, he took over the Baique Ling business and won the performance of "Double Eleven" Tmall whole network beauty category 1 for four consecutive years. This dominance has not been shaken so far, and it has also successfully improved Wang Yi's performance.

Seven years later, Wang Yichuang of Lin Zhenyu will issue 20 million shares at a price of 38.3 yuan, accounting for no less than 25% of the total issued share capital, so as to calculate the market value of its issuance of about 3 billion.

Before listing, Lin Zhenyu held a total of 66.05% equity of Wang Yichuang. Even after the dilution, this once "Ali Xiao Bing" will reach the order of one billion.

Lin Zhenyu delivered a speech at the listing ceremony. The road ahead is still very long. One Network and One Creation will enhance the company's service ability and core competitiveness by deepening existing business and expanding innovative business, and at the same time actively establish an excellent image in the capital market.

We also firmly believe that "One Network, One Creation" will create more outstanding business performance to repay investors and society.