Understand the organizational structure of tencent games.

Introduction: This article is one of the series reports of the "Golden, Three Silver and Four" recruitment season of Game Daily in 2022, aiming at providing reference for more practitioners and job seekers, helping you to understand the internal organizational structure system of major game manufacturers faster, and mainly analyzing the organizational structure of tencent games (IEG Interactive Entertainment Group).

In 20 12, in response to the tide of mobile internet, Tencent made the second organizational restructuring since its establishment, re-divided its original business into seven business groups, and the Interactive Entertainment Group (IEG) was formally established, which was responsible for the operation and development of the company's overall interactive entertainment business.

In February 20021year, the organizational structure of Tencent Interactive Entertainment Group was adjusted again. The original multiple game product departments, cooperative product departments and related business support departments were cancelled, and the self-developed studios such as Mei Tian and Photonics were adjusted accordingly. Since then, tencent games's business has been divided into five major sectors, namely, functional departments, self-developed studios, game distribution, international product operation department and IEG Global. In terms of personnel, Ren Yuxin, chief operating officer of Tencent, is the president of IEG business group, and Ma Xiaoyi, senior vice president of Tencent, reports to him. The following is the relevant person in charge of each major section and self-research studio. The specific structure is as follows:

One or six self-study studios.

According to public information, at present, Tencent IEG business group has six self-developed studios, namely Mei Tian Studio Group, Photon Studio Group, Rubik's Cube Studio Group, Northern Lights Studio Group, Boston Studio Group and NExT Studio Group. The research and development focus of each working group is different, and the coverage of all categories is basically realized.

Among them, the first four studios were split from eight studios under IEG on 20 14, namely Lin Lang Sky, Meitian Art Tour, Wolong, Quantum, Light Speed, Rubik's Cube, Northern Lights and Colorful Stone. Boston Studio Group was formally established in 2008. It has been 14 years, but the specific situation of this studio group is still unknown. NExT Studios was founded on 20 17, focusing on the research and development of creative games.

At present, under each studio group, there are also many studios responsible for different specific products. For example, Xiaoyao Studio and Tianji Qu Zhi Studio under Photon Studio Group are responsible for the R&D and operation of League of Legends mobile game and Battle of the Golden Shovel respectively. It is understood that not all studios are responsible for the R&D and operation of the game. Taking Mei Tian N 1, N2 and N3 studios as examples, it is mainly responsible for the animation related work of game adaptation.

At the same time, in terms of new product development, major studios will also conduct research and development in accordance with the direction that studios are focusing on at present. For example, the recently released Return to Empire was developed by Mei Tian Studio, which is good at war strategy. Details are as follows:

Second, the distribution agent and game project review

Game Daily learned through public information that after the organizational structure of 20021Tencent IEG business group was adjusted, the distribution mode of its games was changed from the original trinity of "self-research studio-distribution line-marketing department" to the distribution mode in which independent distribution teams and related market businesses were merged into the self-research studio, with the self-research studio as the main body. This product-oriented, vertically digging category track distribution mode also puts forward higher requirements for the product itself.

A person familiar with the matter told Game Daily that at present, Tencent IEG business group has different processes for establishing game projects according to different product types. If the game is self-developed, it will be submitted by the studio belonging to the self-developed studio group, and then the president of the studio group, the heads of each sub-studio, the market and relevant heads will conduct internal review. After passing, the game will be packaged and proposed (including game introduction, world outlook, art, gameplay, operating income plan, etc.). ), and submitted to the jury composed of the person in charge of the distribution line, the presidents of major self-research studios and related businesses and expert groups for review, and the project can only be established after passing.

If it is an agent game, the distribution line project team and the game business department will look for high-quality products from outside, get the corresponding demo and submit them to the distribution line evaluation center. After passing the review, the game will be put forward and submitted to the review meeting for review. After it is passed, the project can be established.

In terms of game evaluation, it is understood that before 20021,the "star evaluation mechanism" was adopted, with a maximum of 6 stars (654.38+million users were introduced in the 60-day test), and the cash budget after passing was no more than 40 million. However, after the structural adjustment of 202 1, IEG cancelled the "star rating mechanism", and each studio group decided its own budget, which would give some resources to some types of game groups.

Third, Tencent's external investment.

Through public information inquiry, since 2005, Tencent has invested in more than 100 game-related companies in China, covering leisure, social interaction, role-playing, secondary education, hosting, sailing and other categories and tracks. In 20021,Tencent invested in at least 45 game-related companies, of which the largest amount of public investment was century huatong in March 20021,with an amount of 2.79 billion yuan.

Overseas, Tencent has also bound many well-known game R&D companies around the world through investment mergers and acquisitions. For example, on 20 16, Tencent spent $8.6 billion to acquire 84.3% of the shares of Finnish mobile game company Supercell, which is also one of the few "big hands" in the global game industry. Up to now, statistics of Game Daily show that Tencent has invested in more than 24 game R&D companies overseas (public information inquiry may not be complete), as follows:

The above is the tencent games part of the "Golden Three Silver Four" recruitment season series reported by Game Daily in 2022. We will continue to sort out the internal management structure of some game companies through public information in the future, hoping to provide some reference for job seekers and practitioners, and welcome to provide more relevant information.