How is the lawyer marketing industry doing?

"Internet plus marketing" has unparalleled ability in developing new customers and managing old customers. With the general enhancement of public legal awareness, more and more people are willing to safeguard their legitimate rights and interests through legal channels. With the growth of lawyer business market demand, the demand for internet legal services has also entered a dividend period.

Baidu search data shows that in the past two years, the search volume of various legal case services has increased by a high margin, and the overall consumption of the legal industry has also increased by 82%. Under this trend, law firms and lawyers need to change the traditional customer acquisition experience, develop a brand-new "Internet plus marketing" customer acquisition model, and win the favor of a wider customer base by triggering more users.

Next, let's take a look at it ~

At present, the legal service industry has entered the transition period from To B to To C. Under this situation, the influence of the Internet on the legal service industry will be further deepened. For consumers in the Internet age, a good lawyer not only needs a good professional level and service level, but also needs to have a certain influence on the Internet. This puts forward new requirements for practitioners in the lawyer industry, and also poses new challenges to the idea of obtaining customers in the legal service industry.

At this stage, the latest technology in the field of "Internet plus law" is still driven by "big data" technology, but it is undeniable that artificial intelligence is a development stage that the field of "Internet plus law" will inevitably enter.