Surrounded by a 5-meter-high wall and blessed by a top school district, what is the secret of the 654.38+009 billion Liufa auction house?

The rapid development of Internet in China has created a large number of Internet tycoons like Ge Ke, former chairman of Jinshan. In this context, Wanliu Academy has become a good choice for these nouveau riche to seek promotion-whether it is housing or class. People can't help wondering, what kind of world is Dinghao community like Wanliu Academy?

Wenzhong

Edit | Yi Fangxing

Operation | draw fireflies

In Beijing, the killing of the top school districts by the rich continues.

On May 14, at the online auction, the starting price of a school district house in Wanliu Academy, Haidian District, Beijing reached 55.03 million yuan, which is unattainable in Haidian District, Beijing, where the average price of second-hand houses is over 90,000 yuan.

Located in the southeast corner of the community, the top floor, three rooms and two halls with terraces, covers an area of about 300 square meters. As a mansion, the distance between Wanliu Academy and its surroundings is measured in meters. To the north 12 meters, it is Bagou Station of the subway 10 line, 65 meters to the east, Hualian Shopping Center with an area of 50,000 square meters and the appearance of a luxury cruise ship, and the golf club is 500 meters to the north.

Although the starting price was not low, the auction attracted eight bidders. Everyone paid an auction deposit of 1 1 ten thousand. After 26 rounds of price increase, its price was raised to 83.92 million yuan, equivalent to 280,000 yuan per square meter. This price has exceeded the average price of 270,000 yuan per square meter of "Tomson Yipin", the top luxury house in Shanghai.

But this is just the beginning. Next, six people quit, leaving only bidders "U2575" and "U4240". The auction became a game of raising prices for two people. Behind the code name "U4240" is Ge Ke, former chairman of Jinshan. This first-generation Internet person who worked hard in Jinshan for 22 years and resigned this year just celebrated his 49th birthday last month. Obviously, in Jinshan, Ge Ke also earned his own "Jinshan". Last year, he ranked 30th in the "20021Hurun China Professional Managers List" with a wealth of 6 billion yuan.

In the next 40 minutes, the two experienced 94 rounds of mutual pursuit. In other words, the average price of an index finger clicking a mouse is 270,000 pounds. At the last critical moment, the buyer "U4240" only considered 10 second, and added the price to the final transaction price at one breath-/kloc-0.09 million, and the unit price reached 364700 per square meter. If all goes well, Geke only needs to pay 3% more deed tax-about 3 million yuan, and the monthly property fee per square meter 12.5 yuan, so he can really own it.

In fact, the price of over 1 100 million far exceeds the expectation of real estate agent Liu Xiaotao. He is responsible for the sales of luxury houses in Wanliu area, and this year is his tenth year of selling luxury houses. The whole Wanliu Academy 14 building, 3 19 households, with an average of 250 square meters, and the plot ratio exceeds 2. On May 14, he even recorded a short video, saying that this method of shooting a house "can not be missed and is cost-effective".

In his cognition, since March this year, the luxury residential market in Beijing has shown strong demand and experienced a round of transaction explosion, with the transaction volume increasing by 54% month-on-month. He is not surprised by the price increase of Wanliu Academy. After all, since the opening of 20 14, the price of Wanliu Academy has climbed from 140,000 yuan/square meter.

But he did not expect that this French auction directly won the highest transaction record.

People can't help wondering why Geke is so obsessed. And what kind of community is Wanliu Academy where this suite is located?

It seems that from the moment the school was founded, Wanliu Academy has no shortage of legends.

The most widely spread is the 5-meter-high gray wall circle. There is a folk jingle about Beijing Dinghao: the wall of Wanliu, the cylinder of Chen Xi, the top of the small dam, the lake of Sunac, the trees of Chenzi Garden and the courtyard of Beiping House. The Wall of Wanliu ranks first. It surrounds Wanliu Academy, which is about the size of five football fields. There are always outsiders standing under the wall to discuss. Some people commented that this wall looks unremarkable, and the wall is black, even like "Soviet aid"; Someone retorted, "this is simply ignorance of goods." This outer wall is made of handmade Dutch bricks, "one by one from the Netherlands", because there are minerals in the bricks, and the colors of the bricks are different with different sunshine angles every day. According to well-documented data, when building this wall, Zhonghe Real Estate deliberately tilted the wall 5 degrees from the bottom up to the courtyard, "an imperceptible arc, humbly taking care of the feelings of passers-by".

As the houses in Wanliu Academy become more and more expensive, the grey walls become more and more mysterious. Some bloggers came here, standing under the wall, stroking the angular bricks, claiming that the engineering quantity of this wall alone "scared away more than a dozen bidding teams".

On May 23rd, I also came to Wanliu Academy and stood under the high wall. It is more than two people tall. Because of its existence, I despise Wanliu Academy. I have to look up at the big trees sticking out of the wall and the spire of Wanliu Academy. The wall is monotonous, with countless horizontal gray bricks, no patterns and no patterns. The unchanging bricks extend straight for hundreds of meters, leaving no exposed space for Wanliu Academy.

This is an inviolable feeling. The whole Wanliu Academy is shrouded in a static state. There are no residential buildings, no unit doors and no residents living here. In my impression, this kind of wall does not appear many times, either it is an ancient bamboo wall or a subway section being repaired, and a high iron wall is built, only the construction roar inside is heard.

I imitate the blogger, put my hand on the wall brick and feel the afterheat of the sunset.

But this is only part of what I can see. Inside the wall, there is another world.

According to public information, in this wall, developers have transplanted all the adult trees with full crowns for landscaping for decades, and even replaced the original fatong of municipal roads outside the wall with adult ginkgo. For the sake of beauty, the cost of a single ginkgo tree is more than 60 thousand yuan to keep the age, crown and even branches consistent.

In the book "Interior Design and Decoration", it is also introduced that the energy consumption, water quality, sound and indoor air quality here need to be equivalent to the Swiss recuperation data level. For example, American platinum air purification system, fresh air system, central dust collection system, 12 heavy mute system, and interior decoration materials are also sought to be imported, such as Bill Gates stone, fresh brushed oak veneer and Saint Laurent stone.

Even the underground garage of the community is equipped with six lighting patios and fresh air systems. A parking space of several million yuan is already the price of a suite in many second-tier cities.

These details are hidden by the gray wall, whether it is greening, decoration, or people living in it. In Wanliu Academy, the only high-profile and well-defined thing seems to be the fence, which tightly wraps Wanliu Academy, cuts off the urban roads in all directions, blocks the curious eyes of the outside world and becomes a barrier between classes.

"Such a school district, such a configuration, and such a flow of people can be counted in Beijing." Liu Xiaotong, a luxury broker, said.

Unlike ordinary luxury houses, Wanliu Academy is scarce from the beginning. Beijing business today Today once described it as "fighting alone". As the only top company listed at the end of 20 14 Year of the Horse, its rivals are Sunac Guanlan Jiayuan, Caesar Square and Evergrande Palace, which will be listed on 20 15 ... Now, its rivals in that year have long been left behind by it.

To a great extent, the Wanliu area where Wanliu Academy is located itself presents a kind of scarcity. In Wanliu, which covers an area of 48 square kilometers, ride 10 minutes to the north and enjoy it by bike, and you can reach the Yixiu Bridge in the Summer Palace. It takes 5 minutes to cross Wanquanhe Road to the east, which is China Renmin University. Peking University Graduate Apartment is located in Wanliu area. The best way to boost housing prices is Zhongguancun No.3 Primary School, one of the best primary schools in China, right in the center of the district.

The arrival of lots, famous schools, supporting facilities and Wanliu Academy adds a mysterious color to the mansion here. Liu Xiaotong still remembers that Wanliu Academy was not born at that time, and Wanliu intermediary, including him, was boiling. "I heard that Wanliu is going to be a land king."

On July 20 10/2, zhonghe real estate won the wanliu plot at a sky-high price of 2.63 billion yuan. In the same period, there were more than ten competing real estate enterprises, including Poly, Sunac and Vanke. Diwang immediately gave birth to a sky-high building. Chen Yunfeng, then Secretary-General of China Real Estate Agents Union, bluntly said that the floor price of Wanliu plot has exceeded 40,000, and it is likely to become the second Diaoyutai No.7 yard. In 20 12 years, the per capita disposable income of urban residents in China was less than 25,000 yuan.

When the wall of Wanliu Academy began to be built, Zhongguancun next door was just completing a painful self-iteration. At this time, Haidian Bookstore was no longer impacted by e-commerce and simply transformed into Zhongguancun Venture Street. In just one year, this street less than 200 meters long has hatched more than 600 entrepreneurial teams, and countless cups of entrepreneurial coffee are hot and cold. Young people with an average of 265,438+0 wander the streets all day looking for new business opportunities.

Perhaps influenced by Zhongguancun, Wanliu Academy set the tone from the beginning of its establishment, "don't talk about style, just talk about life" and "don't show off for the purpose". Liu Xiaotong also affirmed this statement, "the owners who bought Wanliu Academy are very low-key".

"The buyers who come here are mostly IT people, concentrated in 30-50 years old." Liu Xiaotong said. After 20 17, a large number of internet companies ushered in a wave of listing. "As soon as the stock is sold, there are suddenly tens of millions or even hundreds of millions of assets in hand. There is no place to spend money except buying a house." In contrast, there are not many bosses in the real economy among customers.

In this context, Wanliu Academy has become a good choice for these internet upstarts to seek promotion-whether it is housing or class. "After accumulating a certain economic strength, many customers feel that the community they live in now does not match their identity, and the grade is a bit low. In addition, the people they contact are different, so it is necessary to improve. "

When he receives guests, he never looks at each other's clothes and jewelry. Real customers often wear ordinary clothes, drive 200,000-300,000 cars, or simply take a taxi. "Most people who live here are not obvious, and you never know when you will meet the president or executive of a big company."

Chen Musheng, a toll collector in the parking lot, and his sofa chair have been under the high wall of Wanliu Academy for six years.

To the east of Wanliu Academy is Hualian Shopping Center. From 7: 00 am to 9: 00 pm, he sits here and collects parking fees, 8 yuan an hour. Seeing that I asked about Wanliu Academy, Chen Musheng jumped up from his chair. "This is the third largest mansion in China!" As for who is the first and second government, he can't say why.

His belongings are under the wall, an electric car and a stainless steel charging box. For the inside of the wall, he only knows that the people who live in it are "all rich people", and his fellow villagers once went in for construction, saying that the head inside is a "garden".

People inside the wall, to survive, must also rely on people outside the wall. For example, Xiao Biao, who takes takeout in Wanliufei all the year round, often goes to Wanliu Academy. Most of the takeout ordered by people inside the wall is 80- 100 yuan. In his view, the high-end place here lies in "color", "brown looks very different" and the title of the building is different from that of ordinary residential areas. The wall says residence 1, not building 1.

Zhao Gang, a decorator, also helped the owner of Wanliu Academy to decorate. He contracted the skylight decoration of a sun room on the first floor of the owner's basement. More than 60 square meters of sun room, skylight aluminum frame spent more than 200 thousand, working hours close to 3 months. "The skylight has four floors, and it is fully automatic together with the sunshade. Pure aluminum is already the best material on the market, and it won't rust when painted. All the materials add up to nearly 4,000 yuan per square meter. " He said.

In addition, the householder installed a 9-square-meter pure aluminum pavilion in his garden on the first floor, equivalent to more than 40,000 yuan. "It's expensive because it's on the edge of the electric shutter around the exhibition hall. If there are no roller blinds on all sides, the pavilion will cost more than 1000 yuan. "

But obviously, money is not a problem.

Shenghuasi Road on the west side of Wanliu Academy is a quiet street. It is a rich area in Wanliu, and few people and cars pass by. A blue warning sign stands at the intersection, "You have entered the monitoring area, 24-hour video surveillance". Along the way, several probes were separated from the high wall, and some were simply embedded in the wall.

Once a car comes in and out, a huge alarm will ring at the northwest gate. The security guard raised the switch and I went to talk to him. He told me that he heard the sales manager of the developer say, "The house here is 240 square meters, 54 million." Seeing that I wanted to go on, he was stiff and his eyes wandered. "Don't talk to me, there are monitors here, and even people's hair can be seen." Looking up, in my upper right corner, a huge monitor is rotating.

Compared with Shenghua Temple Road, Bagou Road in the north of Wanliu Academy is much more lively as the main road. It was getting late, and residents living in the surrounding areas came out for a walk in droves and passed by Wanliu Academy. Everyone looked up at the facade, at the window, at the light, at the figure looming out of the window, talking about who would live here and how much it would cost. A lady who lives in Wanliu said to me, "I don't know whether the people in the wall isolated the society or the society isolated them."

In most cases, people can't pry into any details about Wanliu Academy except when the south gate of Wanliu Academy is briefly opened. This bronze gate made of pure copper is 4.8 meters high and the closing length is 12 meters. Usually only the rightmost one is opened for the owner to pass. Through the gap of the door closing fan, children can be seen laughing and playing in the yard. The security guards here can recognize almost every owner. He saw a man riding a mountain bike coming from a distance. The security guard opened the door for him. "You're back." The man said "yes". People don't have to get off. The bike turned around and entered the door, and then it disappeared. A couple went in with food, and the security guard nodded to them. After the figure disappeared at the door, the only open door closed again.

People who pass by Wanliu Academy at night will have the same question, "What do you think of the community?" On Bagou Road, looking along the wall, the low-rise buildings of Wanliu Academy are uniform, with hundreds of windows in the dark and few lights exposed.

Xu Qiang, who lives in Wanliu College, is one of the few residents in the community who are willing to be interviewed. He explained that there seems to be no one in the community: "Similar to stained glass, we can see the outside from the inside, but the outside can't see the inside." The window where he lives has a mezzanine, and there is a layer behind the curtain. "As soon as the curtain is pulled, the light can't come out."

Xu Qiang spends 654.38+200,000 yuan in rent here every year. Speaking of the decoration inside, "it's just like the Forbidden City", he described it like this. For example, the garbage bins and door handles of Wanliu Academy are all made of pure copper. As for whether someone will buy this place because of investment, the man raised his voice: "The cheapest house here is also more than 50 million. Such a high price is more suitable for preserving value than investing. "

This road has participated in the real estate sales of Wanliu Academy Community. In his view, although Wanliu Academy is known as the "high-priced school district" by the outside world, for the real owners of Wanliu Academy, "they will not buy it just for the school district. With so much money, children have too many choices. You can study privately or go abroad. Strictly speaking, the school district is only a plus item. "

"What they really look at is the circle inside the wall." The man said. He once contacted a foreign steel factory owner who bought real estate in Wanliu Academy. From the house inspection to the transaction, the other party never showed up and entrusted his assistant in Beijing branch to take care of it. Before Wanliu Academy, the owner of the steel mill had bought a quadrangle and several villas in Beijing, and "he won another quadrangle some time ago".

There is also an internet person, "almost worse than the steel boss", who changed his house and bought Wanliu Academy. As far as I know, neither of them lives here now. The man said.

Theway also found that price is the least important thing for the owners of Wanliu College. On the contrary, higher unit price will make them more face-saving. Almost all the owners here pay in full, and there are few installments. "They definitely have more than one house here." Once in front of No.8 Xiaoyun Road, a famous mansion in Beijing, he met a post-90 s young man who looked like a child. The other party directly spent a lot of money and bought a house with a unit price close to 200,000/m2 at No.8 Xiaoyun Road. Later, he learned that this young man is also the boss of Wanliu Academy. A colleague in Theway has a young man's WeChat, "Look at his circle of friends and travel around the world every day".

If you want to know more about Wanliu Academy, you can compare it with its "rival" Wancheng Washington.

These two adjacent communities across the street are also located in the "rich area" of Wanliu, with the same geographical advantages, school districts, transportation and supporting facilities. Both of them are known as the first-class luxury houses in Wanliu and even Beijing, and are often used as references for each other.

Due to the late completion time, the customers who bought Wanliu Academy are basically Internet elites and financial predators. In contrast, Wancheng Washington opened earlier. Although it is also one of the best luxury houses, "the circle is not as pure as the academy". Customers who come to see Wanliu Academy will basically contact Liu Xiaotong actively, either by friends' recommendation or by directly looking for an intermediary store, but they will never ask who lives in Wanliu Academy. "People who can live here are all people in a circle and have known each other for a long time."

For a ticket, compared with the "ordinary" iron guardrail outside Wancheng Washington, some people are willing to move closer to the "high wall" of Wanliu Academy. In a sense, the wall is a kind of protection. High walls can effectively protect the assets of the rich. Shell analyst Tang also found that when the epidemic came, the transaction volume of luxury houses in first-tier cities increased instead of decreasing, which formed a relatively large "scissors difference" with the transaction situation of ordinary houses.

"In fact, rich people buy luxury houses because of the need of asset hedging," said Tang Dynasty. Some media have done statistics. In the first four months of 2022 alone, 3,082 luxury houses with an average price of 70,000 yuan/square meter or more were sold in Beijing, a substantial increase of 44.56% over the previous year.

The most important thing is the order maintained by the wall. With high walls, outsiders will not set foot at will, and will not easily climb over them. Walls protect people inside and warn people outside. It swears in a silent and low-key manner that the capital world has won and lost. It seems that only those who enter here can be called "winners".

But is this really the case?

There is no eternal success. On the way to chase it, someone wrestled on the road and never got up. Behind the two auction houses that were put on the stage this time, it is the story of the failure of female president Zhang Ying. The 80-year-old president of Tianqiao Sub-branch of Minsheng Bank has used his position since 20 13 to induce victims to sign false agreements to buy or transfer high-interest wealth management products, and defrauded 147 customers * * totaling 2.7 billion yuan.

With this money, she bought hundreds of millions of yuan of jewelry, watches and real estate, including five properties and seven parking spaces in Wanliu College. For example, at present, there is a parking space of Wanliu Academy in the second auction online, and the starting price is as high as 3,536,800 yuan.

But people may not imagine that some owners who really bought Wanliu Academy did not like Wanliu Academy. Liu Xiaotong, a luxury agent, still remembers walking with clients in Wanliu Academy. Tall trees and birds chirped, but many people felt depressed, "just like in a cage". The problem lies in the high wall, which blocks the outside interference and the real scenery.

Another problem in such an expensive community is water leakage. Just some time ago, the court came to seal up the house, and before evaluating the house price, it mentioned the problem of water leakage in one of the houses to the surrounding intermediary. And this is not the first time that Wanliu Academy has leaked water. "In the beginning, an owner leaked water after living for a long time and temporarily moved downstairs. Later, I repaired him upstairs and negotiated for a long time before persuading him to go back. "

But these "small troubles", the former owner of the mansion that has been imprisoned, the female president Zhang Ying, obviously have no way of knowing that the baton has been handed over to Jinshan Geke.

Whether he likes it here or not is another matter.

(At the request of interviewees, Chen Musheng, Zhao Gang, Xu Qiang, Theway and Liu Xiaotong are all pseudonyms. )