Looking for some domestic animations

Since January 1, 2005, the State Administration of Radio, Film and Television has officially implemented the recommended broadcasting method for excellent domestic cartoons. Hubei Jiangtong Animation's "Pigs Fall from the Sky", Zhejiang Zhongnan Group's "Eye of the Sky", Shanghai Nine companies including Huanwei Digital's "Salad English Paradise", Guangdong Amway Film and Television's "Toy Cats and Playful Dogs", Jiangsu Hongying Animation's "Little Lawyer", and Beijing Yunxiang Culture's "Chongchong" are included in the list. the first beneficiaries of the policy.

In 2005, the State Administration of Radio, Film and Television approved 83 domestic cartoons for release. From 2005 to the first quarter of 2006, the State Administration of Radio, Film and Television recommended 50 outstanding domestic cartoons, requiring children's channels at all levels, animation channels and national television channels to prioritize broadcasting. It is not difficult to see that the country’s firm confidence and iron-fisted measures in supporting the development of the animation industry have begun to bear fruit.

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The fourth batch of outstanding domestic cartoons in 2005 are recommended as follows:

1. "Little Tiger Returns Home" (episodes 1-52, each episode 22 minutes) , produced by the Animation Department of CCTV Youth Center. The film tells the story of a poached little white tiger who went through countless hardships and obstacles and finally returned to his hometown, clearly creating an animated image of a witty, brave and unyielding character. Through various changes and conflicts between people and animals, people and people, and people and nature, the work shows the characteristics of various regions and the living habits and living conditions of various animal groups. It is a cartoon with both emotional color and educational significance. . ?

2. "The Dreamer" (episodes 1-26, 22 minutes each), produced by the Animation Department of the Youth Center of China Central Television. The film is one of the few animated series in China that targets young audiences and shows real-life themes of high school students. The work tells the story of several middle school students who continue to grow in the pursuit of dreams. It reflects the optimistic and open-minded life attitude of teenagers, expresses the rich and unique inner feelings of teenagers, and shows the healthy and colorful pursuit of dreams of teenagers. It is a warm and romantic youth inspirational film. piece. ?

3. "Hacker Sniper" (episodes 1-26, 22 minutes each), produced by the Animation Department of CCTV Youth Center. The film tells the story of three middle school computer masters who compete with computer hackers to protect the global computer network. It looks forward to the rapid development of the future technological society and promotes the spirit of positivity, perseverance and self-improvement. The film adopts a realistic art style, with rich picture levels and distinctive modeling features, making it highly enjoyable to watch. ?

4. "Guerrilla Warriors" (episodes 1-26, 22 minutes each), produced by Shanghai Video Company. The film is an animated series produced to commemorate the 60th anniversary of the victory of the Anti-Japanese War and the 60th anniversary of the victory of the World Anti-Fascist War. It tells the story of three teenagers who battled wits and courage with Japanese invaders and traitors during the Anti-Japanese War. The work has a positive theme, healthy content, twists and turns in the plot, and is both educational and entertaining. It demonstrates the outstanding qualities of strong unity and perseverance, and is suitable for young people to watch. ?

5. "Environmental Sword" (episodes 1-26, 15 minutes each), produced by Hangzhou Smart Animation Production Co., Ltd. With the theme of environmental protection, the film uses vivid animation methods to tell a series of stories about human beings fighting against the devil of pollution. The film uses many exaggerated and mutated techniques, has a strong sense of rhythm, is full of changes, and is well-made. ?

6. "Scientific Knowledge Treasure Gourd" (1-10 episodes, 35 minutes each), produced by Guangdong Yongsheng Record Production Co., Ltd. The film uses teacher Lili as the protagonist, using scientific knowledge or small scientific experiments to analyze and explain problems encountered in daily life to children. The content covers animals and plants, astronomy and geography, etc., with bright colors and vivid shapes, which are informative and ornamental. ?

7. "Q City Baby" (episodes 1-15, 15 minutes each), produced by the Southern Film and Television Program Joint Production Center. The film tells various interesting stories in the life of the hard-working and kind-hearted Pig Baby family in the Love Manor. Through these stories, children will be educated on science and virtue.

The content of this film is healthy, the appearance is cute, and it is suitable for young children to watch. ?

8. "Blue Cat Happy Activity Kindergarten" (1-20 episodes, 6 minutes each), produced by Sanchen Cartoon Group Co., Ltd. This film is a large-scale preschool education cartoon series produced based on the successful teaching experience of hundreds of kindergartens and thousands of education experts. The work fully grasps the psychological characteristics and physical and mental development patterns of children. The plot strives to be ups and downs and full of childlike interest. It is unique in being close to the lives of Chinese children and elaborating on the concept of Chinese preschool education. ?

9. "Mimi Sheep" (1-30 episodes, 8.5 minutes each), produced by Changsha Yingbo Digital Technology Development Co., Ltd. and Hunan Golden Eagle Cartoon Channel. The film uses all English dialogues and Chinese and English subtitles. Through the story of Mimi Sheep and her good friends growing up happily together, the film allows young viewers to subtly improve their English listening and speaking skills. The film has vivid shapes and warm images. It is an English teaching film suitable for young children to watch and learn. ?

10. "The Gambling Family" (episodes 1-26, 22 minutes each), produced by Guangzhou Dali Film and Television Culture Communication Center Co., Ltd. Through the intellectual battle between two families representing justice and evil respectively, the film interprets interesting stories that embody traditional Chinese wisdom, and subtly conveys the concept of "integrity and integrity".

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The second batch of outstanding domestic cartoons in 2005 are recommended as follows: ?

1. "Tang Poetry Stories" (episodes 1-26, 8.5 minutes each), CCTV Animation Department Make. The film uses a combination of poetry and animation to tell 26 beautiful Tang poetry stories based on the content, artistic conception and the poet's creative process of outstanding Tang poetry works. The film is rich in connotation, has exquisite pictures, and is full of poetry and painting. It is an animated art film that combines classical poetry aesthetics with contemporary animation art. ?

2. "The Age of Naughty Children" (episodes 1-52, 11 minutes each), produced by Beijing TV Station. The film is based on the campus life of children aged 7-11, reflecting children's feelings and thoughts about themselves, classmates, teachers, parents and social phenomena at this age, and fully demonstrates their strong desire for knowledge, curiosity and imagination. The film focuses on the intellectual education, moral education and character education of young people. The content is quite interesting and there are many innovations in the character modeling and scene design. ?

3. "The Great Hero Di Qing" (episodes 1-52, 22 minutes each), jointly produced by Shanghai Animation Film Studio and Shanghai Media Group. The film tells the story of the young hero Di Qing who defected to the army to serve his country during the Northern Song Dynasty. It fully portrays the image of the hero Di Qing who is firm, brave, intelligent and wise. The plot of the film is twists and turns, fascinating, well-made, and unique in style. It is a series of costume cartoons that combines ideological and artistic qualities well. ?

4. "Big Ear Tutu" (episodes 1-26, 12 minutes each), jointly produced by Shanghai Animation Film Studio and Shanghai Media Group. The film tells the story of the happy growth of three-year-old Hu Tutu, explores the child's learning process from ignorance to knowledge, and shows the joy and troubles of their growth. The dialogue and plot of the film are full of childlike innocence and fun, and a "Hutu truth" is set up at the end of each episode to provide correct knowledge guidance and achieve the purpose of entertaining and educating. ?

5. "The Golden Monkey Travels to the Zodiac Kingdom" (episodes 1-52, 10 minutes each), produced by Hangzhou Oriental Guolong Film and Television Animation Co., Ltd. The film brings together historical allusions and folklore about the twelve zodiac signs of the Chinese nation over thousands of years, and interprets vivid, bizarre, humorous and interesting stories through more than 500 distinctive animation styles. This film is conducive to guiding children and adolescents to better understand my country's unique folk cultural phenomena and the connotations of the zodiac cultural symbols. ?

6. "Blue Cat Naughty 3000 Questions Sports Series" (episodes 1-196, 8 minutes each), produced by Hunan Sanchen Cartoon Group Co., Ltd. The film tells the story of Blue Cat and his friends, who worked together, worked hard, and won the first place in the total number of gold medals during the Animal Olympics.

Among them, each competition event has professional explanations, which has positive significance for carrying forward the Olympic spirit, popularizing Olympic knowledge, and promoting competition etiquette. ?

7. "Blue Cat Naughty 3000 Questions on Aviation Series" (episodes 1-36, 8 minutes each), produced by Hunan Sanchen Cartoon Group Co., Ltd. The film tells the story of Blue Cat, inspired by the space hero Yang Liwei, and his friends to go to the sky to find the planet "Otsma". The program contains a wealth of knowledge about aerospace, ecological environment, humanities and history, and biological phenomena. The skilled use of three-dimensional animation technology makes the pictures more exciting and vivid. It is a good teaching material for school education and family education. ?

8. "Baby Girl, Good Mother" (1-40 episodes, 15 minutes each), produced by Guangdong Original Power Culture Communication Co., Ltd. The film takes the daily interesting things that happen between a daughter and her mother as the main line and tells the life story of an ordinary family in a certain city. The story is close to life and full of interest. It uses humor and exaggeration to reflect the new relationship between young people and the elderly in modern society. ?

9. "Detective Whiskey Cat Part 3" (Episodes 1-72, 15 minutes each), produced by Guangdong Aiwei Cultural Development Co., Ltd. The film is a large-scale three-dimensional animation series with a detective theme. Through the story of the detective Whiskey Cat who repeatedly made extraordinary achievements in a series of cases, it demonstrates Whiskey Cat's noble qualities of being witty and brave, punishing evil and promoting good, and upholding justice. The film's suspenseful and gripping plot can well inspire children's imagination, judgment and reasoning abilities. ?

10. "Learning ABC in Ten Days" (1-10 episodes, 35 minutes each), produced by Guangdong Yongsheng Record Production Co., Ltd. This film is based on the psychological characteristics of young children and uses songs and image memory to teach English. The pronunciation is pure and the shapes are vivid. It allows children to learn the twenty-six English letters and some common words in a relaxed and natural atmosphere in a short time. It is an excellent film English teaching materials for young children.

1. The animation "Ma Lanhua" directed by Tsui Hark

The reporter learned that after "Lotus Lantern" and "Warrior", Shanghai Meiying Studio has established the animation that will be launched next year A blockbuster production project, China Children's Art's treasured fairy tale stage play "Ma Lanhua" will be put on the screen again. In an interview with this newspaper yesterday, Zhou Jun, deputy director of the American Film Studio, revealed that director Tsui Hark, who had previously discussed cooperation intentions, has not yet given a reply, but they are still looking forward to this unprecedented cooperation.

The fairy tale musical "Ma Lanhua" has accompanied the growth of three generations of New China and has become the childhood memory of countless people. It is also known as the best classic children's drama in China. As the founding repertoire of China Children's Art, this musical has been performed for 50 years and nearly 1,100 times since its premiere in 1956, becoming the first milestone in children's drama in New China.

In 1960, Haiyan Film Studio made the play into a movie of the same name, which became the earliest version of "Ma Lanhua" that has been handed down. Zhou Jun said that when "Ma Lanhua" is made into an animated film, it will "advance with the times" and add environmental protection and magical themes. "The story of "Ma Lanhua" is very characteristic of Chinese folklore. It uses anthropomorphic techniques to give animals and flowers different personalities, allowing hard work and kindness to defeat laziness and evil. From today's perspective, Ma Lang and Wang Lao protect Malan Mountains are about environmental protection and protecting the harmony of the natural ecology. We will reinterpret this story from the perspective of justice, harmony, and magic to enhance the sense of modernity. " Zhou Jun said that the misunderstanding of domestic cartoons has always been to make them into children's films. They hope that " "Ma Orchid" can be enjoyed by all ages like Disney animation and is suitable for the whole family to watch together.

During this year’s Shanghai International Film Festival, it was reported that Tsui Hark would join forces with American Film Studio to produce a cartoon. Tsui Hark not only has a deep understanding of cartoons, but also has aspirations to be a cartoon director. , Chinese traditional themes are his heart's desire. Zhou Jun said: "We discussed with Tsui Hark during the film festival. He really likes animated movies. When it came to the subject of "Ma Lanhua", he said that I would go back and think about it and give you an answer, but he has not given it to us yet. The answer is, we didn’t rush him either.

"However, Zhou Jun said that "Ma Lanhua" is collecting various creative ideas. At present, it only has a large framework and has not yet entered into character design. The investment will not be lower than the 10 million yuan of "Lotus Lantern". If Tsui Hark is not scheduled to direct , they will consider the other extreme and find young directors with little experience, hoping to bring different vitality to animated films.

2. Catch up with Japan!? The domestic masterpiece "The King of Chess" is broadcast.

Starting from 2005, Hongying will invest in the grand launch of the "Ace" series of cartoon production plans. This film is the first installment of the planned "Ace" series of cartoons. (Other contents of the "Ace" series are temporarily kept confidential due to commercial confidentiality). The 52-episode/22-minute TV cartoon will be the domestic cartoon after "The Legend of Nezha". Hongying aims to create another peak in the animation industry with excellent production quality and content. In addition to TV cartoons, the film will also cooperate with various manufacturers to develop a series of derivative products such as laser discs, comics, electronic games, and toys. "The King of Chess" collaborates with the Chinese Chess King to create the world's first chess-themed cartoon. Hongying collaborated with Chinese chess king Hu Ronghua to create "The King of Chess" to promote the Chinese chess spirit overseas. In order to ensure the accuracy and realism of the chess game, Hu Ronghua served as the film's general consultant, guiding the chess games and chess records.

"The King of Chess" makes Chinese chess refreshing: the play transforms traditional chess. Make Chinese chess three-dimensional, concrete and lifelike. The chess equipment used in the chess game in the film is not ordinary traditional chess, but a modern technological product - the chess king game box. The chess pieces are no longer just chess pieces with words engraved on them, but chess characters with projected virtual characters. The best contribution of the chief lyricist in the Chinese music scene, interpreting the spirit of a chess player without regrets. The lyrics of the theme song were written by Fang Wenshan, the best lyricist in the Chinese music scene who is behind Jay Chou's behind-the-scenes work, and he interprets the no-regrets spirit of "a pawn across the river".

Production method: 2D 3D

Story type: Competitive/Inspirational

Era/Place: Modern/China

Story summary: Description A Primary 6 student named "Wugui" (meaning "no regrets in starting a move", indicating a chess player's belief in moving forward courageously and without regrets), went from not knowing how to play chess to loving the art of chess. He must have the heart to defeat, be diligent and progressive, move forward courageously, continue to learn, overcome all difficulties, deepen his chess skills, defeat his opponents in various chess competitions, and strive bravely to realize his ideal of "chess king".

Current progress:

The title and theme song are completed

The production of the first episode is almost completed

The script has been completed for 20 episodes

Launch date: Completed on April 26, 2006

Scheduled to premiere on October 1, 2006

3. "The Hundred-Step Flying Sword" of "Qin Shi Mingyue" 》is about to make its debut

The flying sword is unsheathed, the creative innovation of new martial arts

In the creation of martial arts novels, Jin Yong is the first to recommend it.

Since the end of the 20th century, Jin Yong’s martial arts works have been highly praised by academic circles. Television stations around the world have taken turns to broadcast TV series adapted from Jin Yong's novels, and Jin Yong's craze has endured.

At the beginning of the 21st century, with the relative maturity of technology and culture, mainland martial arts finally quietly revitalized. However, martial arts creation faces a post-Jin Yong era. It can be said that Jin Yong pushed martial arts novels to an unprecedented height, and after he closed the book, he created an unprecedented gap in martial arts creation. How new martial arts creations can fill the huge gap left by Jin Yong is a topic in the post-Jin Yong era.

Bu Feiyan, the author of the up-and-coming martial arts novelist "The Way of Shura" made an astonishing statement that she "wanted to revolutionize Jin Yong's life." She said in her blog, "Facing the admiration and awe of the previous generation's peak is the most important thing." This is a normal state, and not wanting to make progress in the face of peaks is a kind of cowardice. I think it is possible to achieve peaks after peaks, but you can also create your own irreplaceable value from a relative height. For example, Li Shangyin to Li Du in Tang poetry."

This is also the attitude and mission that must be held for the development of new martial arts culture.

The Internet has entered the era of Web 2.0, and the biggest feature of the 2.0 era is the use of collective wisdom. Today, whether it is the "Confucian Hero" of Jin Daxia or the "Taoist Hero" of the new Reebok Feiyan , are all making innovations and changes in the content, so can we make further innovations in the way of creation? The creation of "Qin Shi Mingyue" is the crystallization of the collective wisdom of the 2.0 model. The creative team formed a group of outstanding young martial arts writers from the martial arts, fantasy, animation, and film and television industries, led by the famous martial arts critic Cao Zhengwen, to create the original work. The creation of the novel took two years. Combining rigorous historical research and rich entertainment elements to achieve a good balance, this novel is also the script adaptation blueprint for "Qin Shi Mingyue", the first Chinese martial arts animation series during the New Year. The cartoon "Qin Shi Mingyue" is divided into eight parts. The first part "Hundred Steps of Flying Sword" will be broadcast simultaneously on the screens in all provinces during the Spring Festival of 2007.

Flying Sword Unsheathed, "Hundred Steps of Flying Sword", as China's first 3D martial arts cartoon, will surely be the first innovative work in the creation of new martial arts film and television animations.

Historical storms, fantasy rivers and lakes, passionate legends

The "Qin Shi Mingyue" series leads the audience to experience the turbulent and magnificent ancient Chinese world two years ago.

This film tells the passionate and legendary story of Jing Tianming, a young man with heroic blood flowing in his body, who eventually grew into an unparalleled hero and single-handedly changed the course of history.

The story spans 30 years, from the time when Qin Shihuang unified six countries and established the First Empire of China, to when Xiang Yu, the overlord of Western Chu, captured Xianyang and burned the luxurious and magnificent Epang Palace into a fire three hundred miles away. The protagonist Jing Tianming went through many hardships and dangers. During his journey, he recreated famous historical events and folklore such as the construction of the Great Wall, the Mausoleum of the Qin Emperor, the Terracotta Warriors and Horses, and Afang Palace, unifying writing, weights and measures, climbing Mount Tai, crossing the East China Sea, conquering the Huns, and crying for Meng Jiang. During this period, famous scholars traveled around the world with swords, and hundreds of schools of thought that had a profound impact on modern China (Confucianism represented by Confucius and Mencius, Legalism represented by Han Feizi, Taoism represented by Laozi and Zhuangzi, With Sun Tzu as the representative military strategist, etc.), they all appear on stage. In this era of integration of vertical and horizontal integration, the ancient Chinese culture where hundreds of schools of thought contend fiercely collides. The young man survives as tenaciously as a weed in the changing times of the times. Facing a violent regime and sinister enemies, he experiences the vicissitudes of family, friendship, and love, as well as the cycle of sorrow and joy, and finally becomes the man who ends this era and creates a new era. The decisive force creates a romantic and glorious legend.

Exquisite investment, vertical and horizontal cooperation, mysterious attack

The "Qin Shi Mingyue" series is invested and produced by Hangzhou Xuanji Technology Information Technology Co., Ltd., the first "Hundred Steps Flying Sword" More than 6 million yuan has been invested, and the total investment for the eight parts of the "Qin Shi Mingyue" series has exceeded 100 million yuan.

Hangzhou Xuanji was founded in 2005. It was one of the first companies to settle in the Hangzhou National Animation Industry Base. It has strong strength. In 2006, it launched 5 cartoons with 168 episodes and 1848 minutes; in 2007 Eight cartoons will be released this year, with more than 3,000 minutes; its TV cartoons are divided into four major categories: "Qin Shi Mingyue" martial arts series, "Happy Star Cat" cartoon series, "Traditional Culture" education series, and "World Masters" classic series The product system, as well as the plan to produce and launch two animated films in 2007, is a heavyweight product in the animation field. In addition, for the 3G era, more than 2,000 animation sketches for the Internet and mobile phones have been completed.

In terms of industrial operation, Hangzhou Xuanji, with its superior content, capital and operating strength, strives to build an integrated marketing industry chain for the domestic animation industry, linking television, publishing, telecommunications, Internet, audio and video, advertising and The peripheral product channel business group jointly creates a new model for the Chinese animation industry.

Gorgeous and beautiful images - three-dimensional technology innovatively presents two-dimensional aesthetic effects

Three-dimensional animation mainly relies on computer image generation technology (CG for short), so it is also called computer animation. Since the first fully computer-produced animated film "Toy Story" in 1995, three-dimensional animation has achieved unprecedented success, and almost every three-dimensional animated film has achieved success.

Three-dimensional animation relies on CG technology to simulate reality through the powerful computing power of computers, which requires the completion of modeling, action, rendering and other steps. Modeling is to establish the geometric information of objects in the form of points, lines, and surfaces. Actions are based on modeling, using methods such as dynamic capture and force field simulation to make objects move as required. Rendering is to color and add Textured objects are illuminated with virtual lights for simulated shooting. In order to meet the market's increasingly high visual requirements for 3D animation works, Pixar developed RenderMan, and DreamWorks chose Mental Ray. These rendering software are used to make the difference between CG images and real things increasingly blurred, and its realistic visual effects There are threats even to live actors. Think about the forests and grasslands in "Shrek" or the underwater world in "Finding Nemo", and you will definitely be amazed by the amazing effects of CG.

There is no doubt that three-dimensional animation based on CG technology has surpassed two-dimensional animation and has become the trend of future animation development.

"Hundred Steps of Flying Sword" is produced using full three-dimensional CG technology, which reproduces the magnificent Great Wall, Qin Emperor Mausoleum, Terracotta Warriors, Epang Palace and other thousand-year-old monuments in the pre-Qin period, and also creates small bridges, flowing water, and ancient trees. , distant mountains, clouds, caves and other delicate and beautiful scenery, fully utilizing the breathtaking visual shock that CG animation brings to the audience.

However, the creation of "Qin Shi Mingyue" is by no means bound by the technology itself, but is the ultimate pursuit of bringing the most perfect visual effects to the audience. Cartoon rendering technology is used in aspects such as characters, which combines the exquisiteness of hand-drawn animation with the strong dynamic performance effect of three-dimensional animation. This three-dimensional image expression method fully combines the advantages of three-dimensional and two-dimensional images to bring the audience a fresh and perfect viewing experience. It has changed from the single-image three-dimensional character facial makeup and the overly realistic animation style, and is in line with the fantasy-filled aesthetic style of "Qin Shi Mingyue" with the theme of martial arts and fantasy.

The real “wuxia” animation—the first fully three-dimensional cartoon produced with motion capture technology in China

In order to reflect the true meaning of “martial arts” in martial arts animation, Hangzhou Xuanji Investment Co., Ltd. We have cooperated with Shanghai Film Digital, one of the only two powerful digital film production centers in China, "North Hualong and Nanshan Film", to use high-tech MotionCapture technology to capture the action scenes of the characters. In the past computer animation production, we used 3D animation production software to create the image of 3D characters and modulate the character's movements. The entire character's movements are adjusted frame by frame by the operator, so the production of movements becomes very cumbersome, complex, prone to errors, and very inefficient. Therefore, the actions generally produced using 3D animation software are not very long, and some actions are very poorly made. This phenomenon is not difficult to find in some film and television works. The animation production system based on motion capture records the actual movement data of the object and inputs it into the computer. After processing, the computer restores it in the virtual lens and controls the material at the same time. Since it records the actual movement of the object, the movements are precise and extremely efficient.

For the martial arts action of "Qin Shi Mingyue", a senior martial arts director was specially hired to carefully design martial arts routines commensurate with the characters, and served as on-site action guide. The performers are all professional action actors with experience in many film and television works. Professional martial arts action information is introduced into the animation using Motion Capture technology. The smooth martial arts movements are combined with the unconstrained imagination and production methods of CG technology to create an experience that embodies the essence of Chinese martial arts. The charm and fantasy and magnificent movie-level martial arts scenes and lens effects.

Strong music and dubbing team

Hangzhou Xuanji's "Hundred Steps of Flying Sword" has spent a lot of money to invite Hu Yanbin, who is known as Asia's little king of songwriting and songwriting, to join the team. He served as the music director of the cartoon and composed and sang the film's theme song himself.

(Hu Yanbin, this 18-year-old "music prodigy" broke the halo of the three major domestic music records with his first album "Civil and Military" and made his first attack on the Chinese music scene, which made everyone People were amazed to realize his unique charm; in 2005, "The Legend of Jingke" with the strongest cast of Heroes of the Century was a hit, and the theme song "Beautiful Beauty" composed and sung by Hu Yanbin was loved by countless audiences and was hailed as the most popular movie in recent years. A popular song in film and television dramas, with record sales of more than 500,000 copies)

The ending song was created by the famous Shanghai band Crystal Butterfly Band, and its melodious and ethereal singing and melodious electronic music entertained the audience. Bringing another listening enjoyment.

The dubbing team invited professional dubbing directors and dubbing actors from Shanghai Yi Studio and Shanghai Meiying Studio to bring a style close to the preferences of modern teenagers to the majestic and slightly humorous martial arts animation.

"Hundred Steps of Flying Sword" became popular before it was aired

Since 2005, "Hundred Steps of Flying Sword" has participated in major domestic film and television and animation festivals, and has been well received all over the world. The TV stations are enthusiastic about it. As early as the first half of this year, "Hundred Steps of Flying Sword" has been pre-purchased by TV stations in more than a dozen provinces and cities, and will be broadcast simultaneously during the Spring Festival in 2007. It has created a miracle in the sales and distribution of the domestic animation industry. .

The reason for the popularity of "Hundred Steps of Flying Sword" is of course that the program itself is well-produced. In addition, due to the low-cost recycling of cartoons, high-investment animation quality has become rare; and most of the themes of domestic cartoons are concentrated in In the younger age group, there are fewer cartoons for teenagers and adults; furthermore, with the implementation of the "ban order" on foreign cartoons by the State Administration of Radio, Film and Television in September 2006, the withdrawal of foreign cartoons has caused a huge impact on the animation content of TV stations. Big white space.

The combination of accurate investment positioning and market positioning, as well as the right time (favorable policies), geographical location (no high-quality content from local TV stations), and people (400 million children and adolescents in the country) are the key to "Hundred Steps" There are all reasons why "Flying Sword" is a real hit. There is reason to believe that the successful experience in the creation of "Hundred Steps of Flying Sword" will also bring new enlightenment to the animation industry.

4. The country’s first high-definition animation “Daddy and Daddy” was completed this month

The first domestic digital high-definition animation created by Shanghai Scavenger Animation Design Co., Ltd. and Shanghai Media SMG The animation of "Did and Daddy" will be completed this month and will enter the post-production phase next month. According to Tian Pingyi, general manager of Scavenger Animation, the investment in "Old and Little" is about 6 million yuan, and the film will premiere on Shanghai Xuandong Cartoon TV next year. The website of "Dad and Daddy" will be launched in the near future, and its derivative products are in the preparation stage.

Scavenger Animation has won an excellent reputation and market in the animation industry with its "Little Poboy" series of animated short films. According to Tian Pingyi, the company will focus on producing 52 episodes of the "Little Bro Boy" TV cartoon next year. At that time, the film will be negotiated with most TV stations across the country, including CCTV, for broadcasting matters. It is reported that Scavenger Animation has cooperated with Kunshan Ant Brothers and Suzhou Xionghua Clothing this year to develop "Little Poboy" strollers, children's underwear and other projects. At the same time, "Little Poboy" has also become the image spokesperson of Shanghai Crab Xiangyuan and Yiwu Banzui Melon Seeds.