Work plan of decoration company

Residential decoration is an important means for people to improve the quality of living environment and plays a vital role in people's living and working in peace and contentment. Here I would like to share with you the work plan of the decoration company, and welcome your reference.

The first part of the decoration company work plan

I. Marketing Department

Only by strengthening market development, combining with the company's strategic layout and further improving the company's marketing network can we lay a solid foundation for the company's business scale in by going up one flight of stairs. Therefore, the work of the marketing department will be completed in the following three ways:

(1) Pay attention to the construction of enterprise talents and enhance the competitiveness of enterprises. Talent is the foundation of enterprise development, and the abundance of marketing personnel plays a vital role in the company's early market development. Therefore, the first task is to establish the marketing department. The marketing department plans to recruit 3 business representatives (for graduates majoring in marketing) and 0 marketing manager (with more than one year's experience in decoration companies, people in the marketing department in the same industry can be encouraged to jump ship through normal recruitment channels). The company will join the company ten days before the official start of work. The company officially started business ten days after being trained by the department manager, assigned tasks to the marketing department, and fed back the information of 30 prospective customers to the company within 30 working days.

(2) Carry out targeted pre-advertising activities in the target market, such as some newly transferred key communities (community delivery information is fed back by marketing personnel), which can be completed with the cooperation of design department personnel.

(3) Combining with the sales department of residential quarters, master the telephone number and other detailed information of prospective owners in each residential quarter. Marketers skillfully screen and determine a large number of intended customers through SMS, telephone and other forms to guide customers to have a more detailed understanding and cognition of the company.

Second: the design department

Design is a window that accurately reflects the company's image, and designers are the key to lead customers to reach cooperation with the company. Therefore, in the new year, the design department will make the following adjustments:

(1) Enrich the design team. There are two designers in the company. If the marketing department is enriched and the number of customers grows steadily, the current design strength is far from enough. In the new year, the design department plans to recruit two designers (more than two years of work experience) and three interns (graduates majoring in environmental art design, interior decoration or similar). The manager of the design department is responsible for the recruitment work and completes the subsequent related training work. The company will join the company ten days before the official start of work, and the training time will be ten days. In addition to the professional knowledge of design and the designer's bill negotiation skills, the training content should also be combined with the marketing department to accurately understand the local community information and detailed information to facilitate future work.

(2) According to the working conditions, the department manager arranges internship designers and designers to cooperate with the marketing department to carry out work in the community, intensify the work and improve the work performance.

(3) According to the current situation of the company, the market feedback order is zero, and the signing rate of door-to-door customers is one tenth. Company acquaintances and acquaintances have a higher success rate. Based on the improvement of the marketing department, the design department plans to set the signing rate of the feedback from the marketing department to one tenth in the first month. According to the feedback from 30 prospective customers in the marketing department a month, the number of contracts signed by the design department is three; Because door-to-door customers have the advantages of strong subjective consciousness, clear intention and less competition compared with market customers, the design department plans to set the signing rate of door-to-door customers at two ten thousandths, that is, the number of contracts signed is two; Introducing acquaintances into the company has greater advantages. Except for uncontrollable factors, the design department plans to sign the bill at a ratio of five ten thousandths. To sum up, by analogy, the odd number of signatures of the design department is 6, and the odd number of signatures of the design department in the first month is150,000. After the work of all departments is coordinated and stable, the design department strives to increase the signing rate fed back by the marketing department to two ten thousandths within three months.

Three: Engineering Department

(1) The fixed supervisor is responsible for the construction site, and the tasks and responsibilities are carried out by individuals.

(2) Recruit three construction teams, including at least one or two foreign construction teams. And sign a long-term cooperation contract with the construction team, which is conducive to company management.

(3) Develop a more perfect site management system and reward and punishment system. Strengthen the publicity of the overall image of the construction site, unify the dress of the construction team, pay attention to the cultivation of the team's quality, improve the construction technology, and highlight the unique corporate culture and construction concept.

Four. Company's internal management rectification plan:

(1) job adjustment of administrative personnel. In addition to daily attendance, the management of the company's internal data and customer files, on the basis of making room measurement records and consulting customers at home, we should also assist the marketing department and the design department to track the progress of customer talk.

(2) In the company, except the design department can directly receive customers, other departments only play a guiding role, and don't talk too much about decoration and design with customers. For example, a customer calls the company to inquire about decoration matters, and the administrative staff can say: hello after receiving the call. It's my pleasure to serve you. I'm XXX, the customer service staff of the company. A moment, please. I'll arrange professional designers in the company's design department to answer your questions. If the customer comes to the store for consultation, the supervisor can say: Hello, please wait in the reception area. The company will arrange professional designers to receive you. The work after that can be handed over to the designer.

(3) The shop belongs to the work area, and all activities unrelated to work are strictly prohibited. Every employee in the company has the responsibility and obligation to maintain the company's image. In the store, except customers, it is forbidden? Brother? ,? Sister? There are only two appellations: title or name. Different departments, different division of labor, each employee should stick to his post, and it is strictly forbidden to be on duty during working hours and leave his work area without authorization.

(4) the company's construction management manual, material supplier information, foreman information, contact telephone number, etc. Are kept and managed by the engineering department.

(5) Business reward system is implemented within the company. As long as the company provides customer information and successfully signs the bill, both construction workers and company employees can get corresponding rewards. It not only increases the cohesion of the enterprise, but also inspires every employee of the company to take action, and all the people are soldiers.

(6) If conditions permit, it is necessary to carry out rectification according to the store image, layout and work area of the company.

The second part of the decoration company work plan

In a blink of an eye, more than half of 20xx years have passed. During this period, the second-line departments have made great progress with the cooperation of the first-line departments. The work in the second half of 20xx is described as follows:

Engineering article

The first thing to say is the engineering department, the lifeblood of the company's operation, which mainly includes three aspects:

First, on-site management

Strengthen project manager management and quality inspection, realize on-site management, strictly control project quality and construction period, improve on-site service and increase the proportion of repeat customers.

1. Nine projects were delayed in the first half of the year and five projects were delayed in the second half.

2. Up to now, 209 households have started this year, and 43 households (including 20 14) have been completed.

3. Up to this year, there are 159 households in the construction site, including 13 households 1 household, 14 households and 5 households.

Up to now, 26 inspections have been carried out at this site this year.

In the next time, the second-line departments will make unremitting efforts:

1. Digest the delayed construction sites, especially in the first half of the year, and reduce the rate of delayed construction sites.

2. Intensify construction and urge existing customers to start construction.

3. Strengthen the inspection work and effectively supervise the site construction and service with high quality.

Second, the quality inspection, project manager's assessment

1. Strengthen the professional training and assessment of quality inspection, be familiar with process standards and processes, and be familiar with buyers and packaging details, so as to facilitate the handling of unexpected and routine situations at work.

2. In terms of quality inspection training, the training mode of "taking the old with the new" and "taking the old with the new" is implemented, so that the new quality inspection can be familiar with the work content and engineering supervision process as soon as possible.

3. Quality inspection should strictly control the internal control time limit for a project and the contract time limit for a project, promptly urge relevant personnel to rectify the site problems, improve the image of the site, and improve the overall quality of the site.

4. Improve the project manager's quality inspection and service awareness.

5. Continue to implement the monthly assessment mechanism of the project manager and strictly implement the reward and punishment system.

6. Give priority to the foreman who serves the site well and has repeat customers to send orders.

7. Publicize the order quantity of the project manager transparently and publish it on the wall.

8. When dealing with on-site problems, coordinate with customer service department, main material department and design department to improve work efficiency and reduce complaints and losses.

9. Classify, analyze and deal with the problems on the inspection site one by one, so as to reduce the occurrence of standard problems.

Three. About the audit work plan

1. Ensure the accuracy in the process of reviewing drawings and quotations.

2. Summarize various problems, and regularly train designers and related personnel to effectively avoid problems.

3. Through training, effectively reduce the number of reviews and ensure the construction quality.

4. Improve the loopholes that still exist in the package and buyer model.

Main materials and articles

The above is the explanation of the engineering department, and the next thing to say is the main material department, which is the guarantee department of operation.

First, the internal management of the main material department

First of all, for the internal management of the main materials, there are the following contents:

1. Order timely and accurately, and implement the control period item by item.

2. The main material should behave correctly and cultivate a positive and optimistic attitude.

3. Strengthen the management of material suppliers and insist on planning, arrangement, inspection, implementation, coordination and feedback.

4. Improve the professional knowledge of the main material's own products, attend the inspection site every week, learn the installation standards, the causes of after-sales problems and the ways to avoid them.

Second, the management of major material suppliers

Secondly, it is more important to manage major material suppliers:

1. Strictly demand the inventory of major material suppliers to ensure timely delivery.

2. Strictly require the main material supplier to conduct self-inspection to ensure the installation quality. In view of the malignant installation service problem, the rectification will be fined and severely punished.

3. For rectification and maintenance, improve the efficiency of handling problems, reduce the rectification and maintenance rate, thus improving customer satisfaction, and take severe economic sanctions for shirking responsibility and delaying time.

4. Further improve the contact and cooperation with major material suppliers to improve work efficiency.

Three. Exhibition Hall Maintenance and Packaging Restructuring

1. The main material inspector shall inspect the exhibition hall every day and conduct quality inspection once a month to keep the samples and products in good condition in time.

2. In the second half of the year, two packages will be integrated to keep the branded products.

Four, the main material supplier reserves

1. Each product has 1-2 material suppliers, which is convenient for the company to allocate and provide convenient conditions for the later work.

The above mainly discusses four aspects of the main material department. In addition, in the company's operation, it plays a role as a link and bridge, and the department responsible for coordination and communication also plays an irreplaceable role, providing important information in data statistics and case analysis. The following will talk about the work of customer service department:

I. Pre-sales work

1. We will inherit and realize the return visit rate of 100% in the first half of the year, and add customer WeChat through the return visit, effectively use the WeChat platform, and provide timely services to customers.

2. In the pre-sales work, the key point is to return the order. In the first half of 20xx, 44 households (including 3 households with down payment) returned the bill, with the reserved amount of 4,554,965.36 yuan and the paid amount of 447,472.5 yuan (including 5 households transferring the bill, 50 100 yuan, 1 household purchasing materials, 20,000 yuan), and the actual bill returned was 334,579.428 yuan. It is planned that the bill withdrawal rate will decrease by 2 percentage points in the second half of the year, and the penalty interest will increase by 2 percentage points.

Second, the sales work

China sales service is the key and difficult point of the whole field service. Strengthening sales service in China is the most important link to improve customer satisfaction;

1. Continue to pay a return visit to sales customers at least once a week, with a return visit rate of 100%. At the same time, we use WeChat platform to establish WeChat groups for customers and employees, exchange information and serve customers together.

2. Take preventive measures against complaints. In the first half of 20xx, the major complaint rate accounted for 9.7% of all complaints, of which the accident complaint cost was the most, followed by the product quality cost; General complaints account for 90.3% of all complaints, including complaints about cabinets and ceilings.

High proportion, followed by high proportion of basic equipment. In the second half of the year, the major complaint rate will be controlled at 9 percentage points, and the past experience will be summed up in the running-in of the buyer model construction to reduce the complaint rate. General complaints improve the quality and installation service quality through product self-inspection, and strive to reduce the complaint rate by 5 percentage points.

3. Complaints are closely related to fines. In the first half of the year, the main materials department accounted for the highest proportion of fines, followed by the engineering department. In the second half of the year, we will strengthen the project quality, improve the project process, and improve the service awareness, so as to reduce complaints and compensation, improve customer satisfaction, and impose fines when necessary to urge all relevant personnel to improve their services.

Third, after-sales work.

After-sales maintenance and complaints are long-term and complicated;

1. In the first half of the year, 429 households were reported for maintenance, and 386 households have been repaired, with a maintenance rate of 89.98%, including 14 1 household for basic equipment,17 households for basic equipment and 82.98% for main materials.

2. In the later work, we will reduce unnecessary maintenance and problems by introducing the quality control and product use in the previous project. For example, there are cracks in the shower and small tap water, which are closely related to geographical features. In terms of special water quality characteristics, we should pay more attention to the use of products, introduce the precautions of product use to customers, and reduce later repair.

3. Improve the maintenance rate through the cooperation of various departments. The maintenance rate of basic equipment increased to 90%, 7.02 percentage points higher than that of the first half of the year, the maintenance rate of main materials increased to 95%, 65,438 0.6 percentage points higher than that of the first half of the year, and the overall maintenance rate increased to 92.5%, 2.52 percentage points higher than that of the first half of the year.

4. The maintenance of furniture and soft decoration has entered the stage of exploration and running-in, and the product use and maintenance methods of furniture and soft decoration have been strengthened in order to provide timely and effective after-sales service.

Service to improve customer after-sales satisfaction.

Fourth, the old customer maintenance plan

In the after-sales work, it is of great significance for the maintenance of old customers. Long-term care, care and maintenance are conducive to enhancing the company's reputation and realizing the secondary marketing of old customers. In the second half of the year, we will pay a return visit to the old customers in Mid-Autumn Festival and New Year's Day, add WeChat, deepen the customer impression, publicize the company's new trends and attract potential customers behind the old customers.

The third part of the decoration company work plan

I. Environmental analysis

(A) the macro-environment analysis of enterprise development:

1, population environment: With the vigorous development of the real estate industry in Nanchang market, more and more people have also set off a wave of buying houses. Take a brief look at the age structure of the following buyers. People aged 20-45 account for 80% of the whole market. Their consumption concepts are trendy and their requirements for design concepts are novel. This has guided our company's target market to some extent.

2. Economic environment: Nanchang's consumption level can be seen. Judging from the economic development trend for many years, Nanchang's economy has shown a trend of rapid progress. Of course, we should also pay attention to the fact that a certain number of people buy houses in Nanchang. (These people either have the money to buy a house or copy it. )

(2) Analysis of the same industry environment:

Our company is positioned as a management-oriented enterprise and wants to build its own brand image. Compared with other companies, I made a simple environmental analysis for reference:

Disadvantages:

Factors: no brand effect, insufficient influence and poor financial strength.

Enlightenment: establish your own brand as soon as possible, increase publicity and strive for the business volume of the marketing department.

Solution:

It is particularly important to create a marketing department, and the marketing personnel publicize in the community. To create a corporate image, we must be positive and decent in the taste of the public, always take people's enthusiasm as the core and driving force of management, details determine success or failure, and service tracking.

Enlightenment: Strengthen market propaganda, attach importance to the assessment of employees' performance level, and respect employees.

Threats:

Factor: Some small companies will use inferior materials and low quotations to attract customers. For big companies, they will also use their financial strength and brand value to reduce holidays and seize market share. The relative chaos of Nanchang's home improvement industry itself also has a certain impact on us.

Enlightenment: It is said that this year's real estate development and the number of people moving into the community this year have greatly improved compared with last year, but the decoration company has not changed much compared with last year, indicating that the decoration industry is inelastic in demand, that is, E.

Opportunities:

Factor: The decoration industry is a sunrise industry. With the rise of real estate and the development of Nanchang economy, it will be beneficial to the development of Nanchang decoration company.

Enlightenment: Seize the opportunity, catch up and learn the development of advanced marketing model.

(III) Analysis of the internal micro-environment of the company:

1. marketing department: expanding the number of personnel in the marketing department has played a positive role in the company's publicity to a certain extent. However, considering the company's financial problems, I suggest recruiting some low-paid and unpaid personnel to achieve no performance, no basic salary or semi-basic salary in salary management.

At the same time, pay attention to the evaluation of personnel performance and the adoption of incentive mechanism. Another point is to pay attention to the employee turnover rate. By the end of the year, employees may resign. Most of these people leave because some customers want to have a big one at the end of the year. Their departure is also due to the novelty-seeking marketing method adopted by the company (looking for villas).

One or two can be dried for a year, or it will be wasted if it is not good. Personally, I think it is necessary to find a good platform to prevent the loss of outstanding personnel.

2. Design department: pay attention to the novelty of design concept, (I think the quality of materials is not for customers to see, so that they can really feel) and the level of design. As you can imagine, every company can use advanced materials. There is limited room for material improvement, and the best ones on the market are there. But there is a lot of room for design, and I think the recruitment quality of the design department is very important.

3. Engineering Department: Construction quality and working thickness will also affect the subsequent payment and delivery quality. I think in order to improve the construction quality of the engineering department, we can hang the champion list, so that the teams with good construction and low complaint rate can get more construction opportunities, so as to motivate various construction departments.

Second, the marketing:

(1) Promotion: As the company has just been established, it is relatively inferior in financial strength, so we should put the effective utilization of funds in an important position. Personally, I think: 1, compared with the short-term timeliness of the newspaper, I think it is more important to choose the road signs near the newly opened community, and the timeliness is long (generally it will not exceed one month, and the time to set up the stage is similar. Of course, you can also use the environmental protection bags (including color pages) given by our company for publicity. 2. In addition to the exhibition hall, I personally think there are model room discounts, coupons, membership marketing (registering members and recommending customers to come over for rewards in the future) and so on. 3. Price skills: mantissa pricing, such as changing the original budget from 40,000 to 39,900. There is also pricing based on demand differences. Some people have money, as long as they spend more time on design, the price can be raised.

(2) Target market:

1. According to the types of decoration places, the decoration industry is divided into home improvement, tooling and commercial equipment. As home improvement accounts for more than 80% of the whole decoration industry, our company's main goal is home improvement.

2. In terms of customer consumption level of decoration, it is divided into high-grade, middle-grade and low-grade. At present, we are a relatively small company, aiming to build a company with brands like Xingyi, Kangzhiju and Longfa. But since our company has just entered this industry for a few short years, I personally think we can focus on low-end customers in advance, so that compared with some small companies, our competitiveness is far stronger than theirs. In addition, because Nanchang's consumption level is not very high, low-end customers are the mainstream of consumers, which can not only seize the opportunity to expand market share, but also enhance the brand's influence. This is just my personal opinion, and the company can consider it for itself.

Planning and Operation Process of Marketing Department of Decoration Company

I. Personnel structure: 20 people.

Personnel construction channel: recruitment in the industry.

Management policy: humanity, fairness, justice, smoothness, dynamics and ability are all available, and those who are equal are allowed, and those who are suitable are used in suitable positions.

In position.

Purpose of employing people: A, be talented, reuse B, be talented but not talented, and cultivate.

C, talent without virtue, limited to use d, without virtue without talent, abandoned.

Talent value: let every market employee give full play to his talents and have a rich life.

Second, the principle of first training, then assessment, and then mount guard:

First, the training content

1, corporate culture of the company-establishment time, establishment structure, major projects, specific groups, etc.

2. Relevant management systems of the company-schedule, duty watch, business duty watch and scheduling system,

Inspection system, construction management system, etc.

3. Prospect of decoration industry

4. Work signing process

B, 1, decoration skill training, answering questions

2, actual combat exercises (customers? Business)

3, material training

4. Process training

5. Internal management regulations of marketing department

C, 1, competitor analysis

2. Channel construction

3, community promotion questions and answers

4, the cultivation of core competitiveness

5. Practical Q&A of telemarketing

Third, the division of personnel.

1, form a group and produce a group owner.

2. Divide the community and arrange personnel to enter.

3, and designed into a packaging pattern.

Fourth, channel construction.

Responsibility to the people, the person in charge, telephone list distribution system.

Verb (abbreviation for verb) Information used by the marketing department.

Business card, apartment R&D and customer registration form (this form is in duplicate)

Basic process:

1. The salesman contacted the customer for contact information (or on-site house testing) and called the manager of the design department. After arranging the staff to measure the room (the marketing staff fills in the customer registration form), he gives it to the marketing manager 1 copy (stub 1 copy) and calls the designer to interview the customer (at this time, the designer is dominant). Note: the customer registration form should be handed in before the morning meeting the next day.

2. The salesman leaves his phone number in the community to fill in the customer registration form, and submits it to the marketing manager for filing (the source of the customer has been determined) (the salesman holds the deposit method in his hand) Note: (This form should be filled in detail) The customer registration form is not submitted to the marketing manager for inspection regularly, and the marketing staff should fill in the details of the interview on the customer registration form (it is stipulated to make a phone call every two days).