What does user operation do? Understand the work content of user operation.

We often see positions run by users on recruitment websites, so do you know what user operations do? As the name implies, user operation is to deal with users well. Let's first understand the profession of user operation. First, expand user traffic For Internet products, its value depends on user traffic, and user operation is the person responsible for developing and expanding product user traffic. In the early stage of the product, we should look for seed users. Just like your hair. No matter how many users there are in the future, no one can replace the hair that used to stick together. The number of seed users can be small, but it must be accurate. They won't leave you because of the embarrassment at the beginning of your career. They can bring you a lot of motivation and support during your growth. Through seed users, you will accumulate more users. The personnel in the user operation post are responsible for finding suitable seed users for you in the early stage and arranging the growth of users in the later stage. Second, users operate in layers. When you have many users, you can't manage users as you did at the beginning. If each of them asks you on WeChat, "Are you there?" It may take a whole day to reply, which is very troublesome. We can set some users as the core and have to answer their information. Some of these core users may have the ability of organization and management. At this time, I can ask them to help me manage together, which forms a hierarchy. This idea is the operation idea of core users. In the case of a large number of users, it is necessary to have a clear hierarchy and a light and heavy response. Third, strengthen the operation of activities. For those core users and active users, we should systematically create some opportunities and strengthen contact with them, otherwise they may become ordinary users at any time. In addition to deepening contact through daily interaction, you can also create some opportunities for further interaction with users. For example, create some interactive themes, find the main points that everyone is interested in, and thus form interaction. For example, community management, which is more common in offline operations, is often more effective, although some activities are relatively small. Generally speaking, small groups are more likely to form cohesion and are easier to manage and operate. These activities can be held regularly to deepen the connection between users and the platform and deepen the connection between users. Fourth, the user incentive system in the user operation, we must give positive feedback to the user's contribution to thank the core users, but after all, we can't cover all users, so we need to create a rule so that all consumers who support you can feel your positive feedback. So there is a user incentive system, which can be membership system or user level. In short, this is a solution that labels all user behaviors and provides directional value feedback. For your users, no matter what level, you can get corresponding feedback from you, and you can also find active users through this feedback mechanism. Even if this mechanism is mature, you can't give up the praise and recognition of core users. Their contribution to you may be much greater than that of other users, so you need to give them more positive feedback. Fifth, listen to the voice of users. In real life, we can only see the appearance of things, and it is difficult to know what people think of you behind things. If you really want to be recognized by others, you need to face the defects and try to correct them. This is what the user research team does every day in user operations. For example, in daily life, when you complete the car evaluation, you need to download the APP to score. These are users' real evaluations of products, and products will be analyzed according to these real data, and then gradually improved. They need to collect users' voices and judge which ones are true and objective. In product development and improvement, we must pay attention to the needs of users. What users want is what we need to develop and improve. Only in this way can we better grasp the users and do a good job in user operation, otherwise we will only be satisfied with ourselves.