The name of Elephant Publishing House implies.

Elephant Bookstore, named after "Elephant", has three meanings: Henan is called Yu in ancient times, "Yu" means human image, and Henan is the "root" of Elephant Bookstore; Elephant is known for its sureness, being good at bearing burdens, simplicity, steadiness, perseverance and courage, and it is a symbol of the entrepreneurial spirit of Elephant Publishing House. Laozi said: Elephants are invisible and contain the higher pursuit of Elephant Publishing House.