What are the marketing characteristics of WeChat public platform?

What are the marketing characteristics of WeChat public platform

Advantages and characteristics of WeChat public platform

1. Network of acquaintances, niche communication, more effective communication high.

What makes WeChat different from other similar social platforms is that the circle of friends it establishes are all people you already know, and the interpersonal network it establishes is a network of acquaintances. Its internal communication is a kind of niche communication based on a network of acquaintances. Its trust and reach rate are beyond the reach of traditional media. Therefore, the platform can obtain a more real customer base.

2. Available anytime and anywhere Provide information and services, and the information and services can arrive longer.

Compared with PCs, mobile phones are tools that users carry with them at all times. With the advantages of mobile terminals, WeChat’s natural social, location and other advantages will bring great benefits to merchants’ WeChat marketing. Convenience

3. Rich media content for easy sharing.

A distinctive feature of new media compared with traditional media is the application of mobile Internet technology. Through mobile phones and other terminals, information can be browsed and transmitted anytime and anywhere, and fragmented time can be fully utilized, and WeChat is here It can be said that it has been achieved to the extreme.

4. WeChat public platform, one-to-many dissemination, high information reach rate.

People and companies can create a WeChat public account and achieve all-round communication and interaction with specific groups through text, pictures, and voice. WeChat public platform is a powerful way for enterprises to promote their business. The communication method of WeChat public platform is one-to-many communication, and messages are pushed directly to mobile phones, so the reach rate and view rate are almost 100.

5. Convenient interactivity, information push is updated quickly and in real time.

At the same time, as a social software, WeChat’s convenient interactivity is its advantage that distinguishes it from other online media. Especially in the WeChat public platform, users can communicate and interact with corporate public accounts just like communicating with friends. Enterprises can push information to the public in real time through WeChat official accounts and update them quickly.

I hope the above answers are helpful to you. What are the characteristics of WeChat public platform marketing?

You can subscribe to WeChat and post some specific and practical articles that are useful for your product, attracting many people

But please pay attention to the following points Points:

1. Do not post spam advertisements that are irrelevant to the topic.

2. Do not post pornographic, violent, or politically sensitive information.

3. Use caution to force or reward users to share information to Moments.

4. Don’t deceive users.

5. Sending advertising information too frequently.

6. Abusing automatic replies is not humane enough.

7. To make it easier to search, edit the name with nouns.

8. Push things that are not practical and boring.

9. The push information is too long. Less than 500 words in 5 minutes is preferred.

10. Untimely reply.

Hello! I'm happy to answer your questions.

Features

1. Point-to-point precision marketing: WeChat has a huge user base. With the advantages of mobile terminals, natural social networking and location positioning, every information can be pushed , which can give every individual the opportunity to receive this information, and then help merchants achieve point-to-point precise marketing.

2. Floating bottles with flexible and diverse forms: users can release voice or text and then throw them into the sea. If other users "catch" them, they can start a conversation, such as: China Merchants Bank's "Love Drifting" "Bottle" user interactive activity is a typical case.

Location signature: Merchants can use the free advertising space of "user signature file" to promote themselves, and nearby WeChat users can see the merchant's information, such as: Hungry God, K5 Convenience The store has adopted the WeChat signature file marketing method.

QR code: Users can scan and identify the QR code to add friends and follow corporate accounts; companies can set up their own brand QR codes to attract users with discounts and offers. Pay attention and develop the O2O marketing model.

Open platform: Through the WeChat open platform, application developers can access third-party applications, and can also put the application's LOGO into the WeChat attachment bar, so that users can easily call third-party applications during the session Select and share content. For example, users of Meilishuo can share their content in Meilishuo to WeChat, which can continuously spread a Meilishuo product and achieve word-of-mouth marketing.

Public platform: On the WeChat public platform, everyone can use a QQ number to create their own WeChat public account, and achieve a full range of text, pictures, and voices with specific groups on the WeChat platform. Communication and interaction.

3. Opportunities for strong relationships WeChat’s peer-to-peer product form is destined to develop ordinary relationships into strong relationships through interaction, thus generating greater value. Establish contact with users through interaction. Interaction is chatting. You can answer questions, tell stories, and even be "cute". All forms are used to allow companies and consumers to form a relationship of friends. You will not trust strangers, but you will trust Your "friend".

I hope it can help you, please adopt it and give it a like if you are satisfied. Thanks! What are the free WeChat public platform marketing?

For each email marketing activity, the best time to send the email must be determined based on the industry, audience characteristics and the characteristics of the marketing activity itself. What are the marketing techniques of WeChat public platform? First of all, you need to clearly define your audience. Since I want them to pay attention to their WeChat account, then they should think from the user's perspective, what does the user want and what is the purpose of using it? It is more likely to arouse the user's excitement and attract the user's attention.

Of course, attracting users is only the first step, it is the foundation. To attract users, you must also use good content and interaction to truly retain users. This is a long-term process.

For example, marketing through some interesting and popular topics and events, which people are more interested in and concerned about, will naturally attract users and even help you spread the word.

Also, as the saying goes, curiosity killed the cat, creating suspense is also a good way to use the user's curiosity and rebellious psychology to make them more actively participate in the interaction, and the effect achieved will be better than being serious. better.

Finally, Weimeng reminds everyone: the effect of the WeChat public platform still depends on how much time and thought you spend. Use your brain more and treat your fans as friends. Everything will be much simpler and you can get happiness from it. What are the marketing methods on WeChat public platform? urgent need!

In fact, the most important thing is fans and maintenance, and activities must be indispensable. It would be better if there are some useful applications, and we must provide good services. What are the characteristics of Yixin Public Platform compared with WeChat Public Platform

NetEase CEO Ding Lei accepted an exclusive interview after the release meeting

Ding Lei said:

1. NetEase Established a joint venture company "Zhejiang Yixin Technology Co., Ltd." with China Telecom. NetEase holds 27 shares and China Telecom holds 73 shares. NetEase has a smaller share but can express its own opinions on products and marketing;

2. Tencent insists on not doing interconnection and deliberately does not open up the communication protocol. This is a monopoly on the entire communication market.

Yixin will build an open platform, and the core program code will also be shared with partners;

3. The differences between Yixin and WeChat products:

The voice quality of WeChat communication is not clear ; Yixin has increased it by more than 3 times,

2) WeChat users who have money can send high-definition pictures, while those who have no money can send unclear pictures

; Yixin All can send high-definition pictures;

3) WeChat group chat is currently limited to 40 people, and Yixin is currently limited to 100 people.

However, users can apply individually, and no number of people are online;

4) WeChat’s personalized stickers and expressions are charged, but Yixin is free of charge;

WeChat can only make phone calls, but Yixin can communicate with the entire network, including mobile phones, PCs, and even landline voice calls. Leave a message;

4. In the future, all China Telecom’s centralized purchasing mobile phones will be pre-installed with Yixin. Pre-installation can bring more than 50 million new users every year; old telecom users will also compete for it;

5. NetEase accounts will be connected to Yixin, and NetEase mailboxes, game rankings and other NetEase products will also be connected to Yixin; NetEase active users will be strived to use Yixin; China Telecom users will soon do the same Yixin traffic is free;

6. Users of China Unicom and China Mobile will also get free traffic when using Yixin;

7. The inter-network settlement costs will be borne by the joint venture company and will not be paid to User payment

8. Yixin’s profit is definitely related to the content, and Telecom Wing Payment will solve the content payment channel problem;

9. A public platform for self-media and corporate users Launched in September this year

10. China Telecom and NetEase do not exclude new investors and partners

from joining, nor do they exclude other operators from taking shares. How to market the WeChat public platform

Third: WeChat electronic coupons Fourth: Scratch-off lottery Fifth: Big carousel Sixth: Micro group buying Seventh: Micro mall Eighth: CRM system construction

You can send group messages, but don’t publish too many soft articles. It is better to publish 3-4 articles at a time. It is best to bring some pictures and videos. Using multimedia to promote the company or introduce products is more effective, but the production cost is relatively high and professional equipment is required. If the video is poorly produced, don’t post it, as it will have a negative impact on the brand. We can not only release product and brand information, but also publish useful life knowledge, hot news, jokes, etc. to increase fan loyalty. You can write some slogans to attract attention at the front of the article