Ximu's founder leadership

Chief creative officer and co-founder of westwood.

Sparley spent his childhood in Newington, Connecticut. It never occurred to him that his future would be closely related to a computer supplies store at the crossroads. He just often goes to the store to play missile commander and space invaders in the afternoon.

At Arizona State University, Spari majored in psychology and architecture, but his daily hobby was fascinated by computer desks. He taught himself computer programming crazily. Whenever Spari sits in front of the computer, he will feel an inexplicable excitement and impulse, and a force seems to be guiding his fate. Reviewing the scene at that time, Spari said: When I first saw Apple 2 at 1979, it attracted me strongly. I even felt a little scared at that time. Soon after, I began to write my own program and gradually added simple interaction between images and sounds. I am hopelessly addicted to it, because I am sure that this small beige machine will bring great changes to the entertainment circle.

After moving to Nevada, in order to continue to improve his programming skills, Spari became a freelancer, earning money while studying. At that difficult stage, he finished his first game debut: Terra 12. Later, in the computer supplies store where he worked, he met Luis Ka Si Tong, and the two of them decided to set up their own company-Westinghouse Electric Company.

After 15, the two of them created more than 70 game works on various platforms, sold more than 200 million games worldwide, and the company has more than 200 employees. As the chief creative officer of Ximu, Spari is responsible for grasping the overall development direction of Ximu and focusing on the endless creativity of game development. At the same time, we will continue to promote the expansion of the famous "Command and Conquest" in the new century, such as Tableah Day and Red Alert 2, rebels of brand-new game types. Westwood's real-time strategy also entered the grand world of 3D for the first time, and Battle of the Kings: Dune became the first step in the transformation of Spari's real-time strategy concept.

The electronic entertainment industry is undergoing a new revolution. This era has created many brand-new technologies and amazing tools. We have just begun to use new ideas and entertainment tendencies to try to bring people a dazzling new feeling, which is much more than what we can provide before! When Louis KaSi Tong first saw the home computer, he thought it was a powerful tool for creating cubist paintings. As a college student majoring in computer science and painting art, he spent countless hours creating digital pictures, which is a rather exhausting process. Those hexagonal figures and countless charts drawn in decimal need to be classified. KaSi Tong called these boring tasks necessary sacrifices made by the digital generation for art.

Ka Si Tong said: In art school, you produced a lot of creativity and painting skills, but then you will find that artists who died hundreds of years ago have realized this. Creating painting art through computers was a borderless field that almost no one set foot in at that time. But even artists need money. Ka Si Tong started working in a street computer shop and met Sparley, who also worked here. A starving artist and a starving programmer can easily get together. Both of them are crazy about computers. From the endless stories told by the Spa and those crazy and intense ideas, they found themselves more and more similar. Brett told me the idea of growing, prospering and becoming an industry giant, which is exactly what I like and am willing to fight for all my life. Si Tong recalled.

The two men finally set up a company. The poor budget at first made their company settle in the garage of Ka Si Tong's house. In addition to making tools, there is also Ka Si Tong's bed and beloved pinball table in the garage. At that time, Louis's various skills decisively guided westwood's success. From guru to financial wizard to operating honcho, his series of games have accumulated fame and funds for the rapid development of westwood in the future. Now as the general manager of westwood, he is responsible for westwood's complete game product line and the daily basic operation of the company.

Louis said: Today, my job is to drive more designers to develop game products and make the great game industry develop healthily. Computer games saved Steve from working underground because at that time, he was working in a coal mine hundreds of feet deep. After graduating from Manchester University with a scholarship, he began to serve the British coal industry. After a boring and tiring day, Steve gradually realized his future. He said:

This choice is not only good for his lungs, but also much more interesting than his original job. 1982, Steve got a job as a programmer in England, working for a British company named Sinclair Spectrum. Later, he gradually came into contact with Amiga and Atari ST, and then he set up his own company. And developed a game called Weird Kadila Cat. The name of this game comes from his pet cat. Through this game, he got a lot of royalties. At that time, I was like a cowboy publisher, and you might not get the money at all. Two years later, he worked as a game designer in electronic arts in Britain. Lead the development team to make Amiga version of john madden Football and Desert Storm. 1994, Steve came to westwood. Under his leadership, westwood Online has gradually developed from a simple chat room to a well-known online game service provider with a large number of servers and more than 500,000 players playing online games every week.

Today, Steve leads his team While vigorously developing the Ximu game community, he also supervises programmers and quality inspectors. At the same time, he began to sketch the future of westwood and made a grand plan to study the next generation of console games. Before joining westwood, Laura worked in a construction company. One day, the choice of fate came to him quietly, and a friend told her. A crazy computer company is recruiting marketers. Laura said: I didn't take it seriously at first. Compared with the construction industry that can change the urban landscape, the computer game industry seems to be less important. Of course, I'm glad I was wrong later.

Finally, her interest in technology and entertainment inspired her to apply for the job, and finally got the opportunity to work in westwood. That was 1996, the eve of the birth of Red Alert 1. Laura recalled that Brett helped me as much as possible and gave me unimaginable time to adapt to the market operation. Soon, Laura was transferred to the sales department in westwood. Since then, sales records at home and abroad have been continuously broken: Red Alert 1, Legend of the Earth 2, blade runner. Now, she and her team are working hard to establish an open website, carry out hierarchical marketing plans, TV advertisements, media reports, print media and special publicity activities, and establish a global partner network.

1999 When the sales volume of Tiberias exceeded 2 million sets in one month, Laura started to be the head of the marketing department. Later, the revolutionary action role-playing game NOX and Red Alert, one of the best-selling games in 2000, appeared on her list. Today, Laura, as the marketing director, is focusing on the future of westwood, starting to pay attention to the development of the next generation of game platforms, and constantly improving or expanding the development of westwood's game brands.