What do you sell at Fancy House?

What do you sell in the mansion? Easyhome is a home store with branches all over the country. It has won the title of the top ten commercial brands in the city for seven consecutive years and is in the leading position in the circulation industry of home building materials. What do you sell in the magic house?

What's the incredible house for? 1 Incredible house

The company's main business scope is to invest in the establishment of a large-scale home building materials theme shopping center with unified font size and high-end business positioning, providing customers with one-stop services such as design, materials, furniture, household items and accessories, integrating home improvement design centers, furniture and building materials brand stores, building materials supermarkets, home shopping malls and other formats.

Easyhome has opened 107 branches in large and medium-sized cities across the country, with a business area of 6 million square meters and annual sales exceeding 35 billion yuan. It has won the title of the top ten commercial brands in the city for seven consecutive years and is in the leading position in the circulation industry of home building materials.

Provide a veritable one-stop shop.

From design to decoration, from purchasing materials to supporting furniture, from household appliances to household goods and home improvement products, that is to say, from getting the house key to formal occupancy, all consumption links can be realized in real homes. Moreover, the furniture on display in the house is provided by the contracted merchants, and the house is responsible for the audit and investigation. The rights and interests of consumers.

Learn the strengths of others in all aspects.

Give full play to the advantages of various home formats and realize the organic combination of home improvement design center, furniture and building materials market, furniture and building materials brand specialty store, building materials supermarket and home shopping mall.

Clear and definite mid-to high-end positioning

The middle and high-end income groups are consumer groups, and the business varieties are mainly middle and high-end brands; Personalized consumption leads home quality and fashion.

Honesty-based service consciousness

Easyhome creatively introduced and put forward advanced services. Take the lead in making service commitments such as advance payment, environmental protection, zero delay, no reason to return goods within one month, and no additional items in home decoration, and earnestly fulfill the advance payment for more than ten years from the immediate interests of consumers. It is an eternal and unremitting pursuit to satisfy customers and tilt towards consumers.

Branch layout

By the 11th Five-Year Plan, the company has invested in six branches, including North Fourth Ring Store, He Shili Store, Yuquanying Store, Jinyuan Store, Lize Store and Shunyi Store, and invested in Taiyuan Store, Chongqing Store, Chengdu Store, Shenyang Store, Hankou Store, Hohhot Store, Xi 'an Store, Kunming Store, Zhengzhou Store and Datong Yongtai Store in other places.

More than 60 branches, including tianqiao district Beiyuan Store in Jinan, Huaiyin Store in Huaiyin District of Jinan, Tai 'an Store, Pioneer Store, Wuchang Store, Taiyuan Spring Store, Erdos Store, Shenyang Hunnan Store, Dalian Store and Kaifeng Store, have a total business area of over 2 million square meters and annual sales of over 30 billion yuan, and are in xxx position in the industry.

In the next 3-5 years, the number of easy houses will increase at the rate of 10 to 15 every year. The goal is to complete the layout of all provincial capitals in 2065, with 438+02, more than 60 chain stores and annual sales exceeding 30 billion yuan. In 20 15, the layout of major prefecture-level cities was completed, and the number of chain stores exceeded 100, with annual sales exceeding 50 billion yuan, becoming the xxx brand of China household building materials circulation industry.

The subsidiaries of the company include EasyHome Property Management Co., Ltd., EasyHome Decoration Engineering Co., Ltd., EasyHome Building Materials Market Co., Ltd. and EasyHome Building Materials Supermarket Co., Ltd., among which Ju Ran Building Property Management Co., Ltd. is mainly responsible for the No.5 office building of the group headquarters-

Management of buildings; Easyhome Decoration Engineering Co., Ltd. is mainly responsible for home improvement design and decoration business; Easyhome Home Building Materials Supermarket Co., Ltd. is mainly responsible for the management of building materials; In fact, Wu Shang Household Products Co., Ltd. is mainly responsible for the management of household products and household accessories in the post-Jiezhuang era.

What does EasyHome sell? 2 Easyhome Dalian Store is a one-stop shopping center with the theme of home building materials. It deals in 26 categories such as floor, tile, bathroom, sofa, bed, panel furniture, solid wood furniture, European and American classical furniture, children's furniture, cabinets, kitchen appliances, ceiling, curtains and wallpaper, and has gathered more than 300 well-known brands at home and abroad.

easyhome

Social Value of Corporate Culture

With first-class design, first-class goods and first-class service.

Create a fashionable and warm home for customers

operate

Service-oriented, honesty-oriented; Do things with your heart; Executive power first, enterprise interests first; Team, * * * with development; Talk about performance and build a century-old brand.

Key business decoration company

Mainly responsible for home improvement design and construction business, its main business features are:

High-end design

Provide design studios for senior designers, hire well-known designers to join us, provide one-on-one personalized service for middle and high-end people, and guide the trend of home improvement design;

Standardized decoration

Relying on the professional team of designers and the furniture and building materials store of Easyhome, the whole process of standardization service is implemented from design to materials, from construction to acceptance, making the decoration simple and happy;

Transparent price

Implement a list-based transparent quotation to make consumers clear at a glance; Design and construction are separated from each other, so as to prevent material kickbacks and disguised additions and effectively protect consumers' rights and interests;

Provide a real inter-model experience

According to the real estate, design different styles of 1: 1 model houses, and replace them regularly, so that consumers can complete the experience of decorating new houses before renovation. Wu Shang home lifestyle center

Mainly responsible for the management of household items and household accessories in the post-home improvement era. The purpose of establishing Easyhouse Household Products Co., Ltd. is to improve the one-stop shopping characteristics of Easyhouse and accelerate the integration of Easyhouse and modern retail business.

Wu Shang Home Furnishing Co., Ltd. has two branches, North Fourth Ring Store and Jinyuan Store, with a business area of over 65,438+00,000 square meters, mainly engaged in kitchen, home textiles, home decoration and other household items.

The annual sales income is 65.438+0.5 billion yuan. Starting from 2008, Wu Shang Home will be stationed in various branches of Easyhome one after another, and as a new commercial retail format, it will start chain operation nationwide. Supermarket company

In addition to opening hardware paint supermarkets with an area of about 3,000 square meters in branches of Easyhome, supermarket companies also explore specialized chain stores outside the Easyhome system. It is estimated that in the next 3-5 years, supermarket companies will open 5-8 new chain stores every year, with sales revenue exceeding 654.38 billion yuan.

The combination of supermarket management and market management is an important symbol that Easyhome actively meets the competition of international large-scale home building materials supermarkets and keeps pace with the times. It is also an important symbol that Easyhome is different from the traditional home building materials market and the completely modern home building materials supermarket. Easyhome beisihuan branch

Located at No.65, North Fourth Ring Road East, Chaoyang District, with XXX- Wangjing New Town residential area in the east; Adjacent to the Asian Games Village and the Olympic Village in the west, it ranks in the forefront of the city's home building materials industry.

With a business area of nearly 60,000 square meters, the North Fourth Ring Store is a large-scale home building materials theme shopping center that provides customers with one-stop services for home design, decoration, decorative materials, furniture and home accessories, integrates product display and sales, and interacts with markets, supermarkets, specialty stores and other formats. Easyhome He Shili branch

He Shili Commercial Street, a famous street of home building materials, is located in the southeast corner, with CBD Central Business District in the north and Yizhuang Economic and Technological Development Zone in the south. It is the home building materials shopping center at the southern end of CBD with the scale of xxx and the highest grade.

The business area of He Shili Store is 5 1 000 square meters, including 48,000 square meters in the market and 3,000 square meters in the supermarket, with annual sales of1-1.200 million yuan. Easyhome Yuquanying branch

Located in the southwest corner of Yuquanying roundabout in Fengtai District, the environment is elegant and the transportation is convenient. It is one of the largest home building materials shopping centers in southern Beijing.

What do you sell at Easyhome? Easyhome is a comprehensive building materials and furniture store.

The business category covers all products and services needed in the process of home improvement, and the decorative materials include floors, ceilings, stairs, wallpapers, hardware, sanitary wares, tiles, stones, lamps, fabrics, cabinets, electrical appliances, doors and windows;

Furniture includes sofa, bed, panel furniture, children's furniture, European and American furniture, solid wood furniture and mahogany furniture. At the same time, Easyhome also introduced several national chain brand home improvement companies.

Easyhome business hours

08:50- 18:00 (Monday to Friday); 08:50- 18:30 (weekends and holidays)

Other stores

Easyhome Shenyang Store Easyhome Xi An Store Easyhome Hohhot Store Easyhome Kunming Store Easyhome Huaiyin Store Easyhome Beiyuan Store Easyhome Taian Store Easyhome Huai 'an Store, etc.

Folding and buckling

Real home, the implementation of listing discount, required to sell at the published discount price. The purpose of discount and deduction is to clearly mark the price. In fact, the house has incorporated this measure into its daily management, and merchants are also willing to announce the discount price, and a set of management systems will be gradually introduced.

Although shopping malls have no pricing power, they will control discounts. On the basis of unified contracts and unified payment vouchers, merchants will not and will not have the opportunity to adjust prices frequently.

The discount of Real Home will affect the prices of other markets, drive the whole market to follow up, and make the market price relatively reasonable over time. This is obviously a xxx step for the building materials and furniture industry, where the price has been chaotic.

first class service

Since 2000, when consumers were promised to pay first, Easyhome has successively introduced such service measures as environmental protection, one-year warranty for quality problems, one-month return for non-quality problems, unified cashier return, same brand and same price, and zero delay in delivery and installation.

The launch of these service initiatives not only won a good reputation for the incredible home, but also promoted the development and growth of the incredible home, and promoted the upgrading of the management and service level of the home building materials industry. Many of these measures have become the service standards followed by the whole industry, and the development of the incredible house 14 has also become a service promotion history!

Easyhome has become a benchmark enterprise for service innovation in the home furnishing industry!

However, due to the characteristics of large consumption and long service cycle, home building materials products generally last at least 3-5 years or even longer, and many problems appear after the expiration of the one-year three-guarantee service. Such complaints have accounted for 20% of all complaints of E-House. If the three-guarantee service is carried out within one year, the store may not accept such complaints from consumers, but for the sake of brand image and word of mouth, the store has to ignore it and face a dilemma.

In view of this, from the perspective of further improving the service level and consumers' rights and interests, Easyhome decided to formally extend the three-guarantee service period from 1 to 3 years from March 2, 201.